your suite successchoicehotelscreative.com/pdf/12-188_cs_bsg_final_lowres.pdf · comfort suites...

BRAND STYLE GUIDE & STANDARDS

Your Suite Success®Your Suite Success®

BRAND IDENTITY LOGO USAGE3 Logo Standards & Usage

4 Logos—Color

6 Logos—B&W or Red

8 Logo Placement

10 Correct & Incorrect Logo Usage

TYPOGRAPHY11 Typefaces & Typography

Requirements

COLLATERAL12 Rack Card

14 Brochure

STATIONERY15 Stationery—Brand

16 Stationery—Business

AD STANDARDS SIGNAGE18 Billboards

19 Billboard General Regulations

20 Department of Transportation Signage

VEHICLE STANDARDS BUSES & VANS21 Buses

22 Vans

23 Buses—Multiple Logos

24 Vans—Multiple Logos

PHOTOGRAPHY STANDARDS PHOTOGRAPHY25 Photography Samples

26 Brand Photography Specifications

Your Suite Success®

3

B R A N D I D E N T I T Y E X P R E S S T H E P O W E R O F C H O I C E

2.1

Comfort Suites Logo Standards

U SAG E

© 7/04 Advertising & Marketing Services, Choice Hotels International, Inc. All rights reserved.

Consistent logo usage is important in creating a visual signature that our various target audiences recognize at a glance.

It works to create a brand image that reinforces perceptions of the quality of our hospitality, and helps define the

personality of each brand–something guests can identify with and relate to.

The logos in this book have been tested and refined for the most impact, based on criteria established for each

identity. By following the design standards for your brand, you can trust that your materials will be operating most effectively

for you. More importantly, you can trust that your property is being supported by every other brand logo in the market, and

in all national promotions displaying your logo, as well.

In print, the logo should always appear in the format shown above. Do not cut the logo apart to create variations. When using any Comfort Suites®

name in text format, always show the name with an initial capital or in all caps, and use the ® mark the first time the name appears in text.

Comfort Suites logos may only be reproduced in full color as shown, PMS 201 red or in black and white, but they may not be reversed out.

Please contactAdvertising & Marketing Services at [email protected] or 301.592.5177 if you have questions orneed assistance.


4

For both 4-color spot PMS (Pantone® Matching System) and 4-color process, the logo must be reproduced as shown. Choose the logo sized to the closestreproduction or printing size. Logo is not to be used for signage. Refer to signagesection for information.

Color substitution, alteration or rearrangement of elements in any way is defacing the brand’s logo graphic identity and is consideredincorrect usage.

Each logo is surrounded by a safe area equal to 2x’s the height of the letters inthe “BY CHOICE HOTELS” textline. No visual or text can print closer to the logothan the safe area. Backgrounds are not affected by the safe area.

Please contactAdvertising & Marketing [email protected] or 301.592.5177 if you have questionsor need assistance.


Logos - Comfort Suites - Color 3.5"


COATED/UNCOATED

PMS 661 - Blue4-c Process C: 100 M: 72 Y: 0 K: 6

PMS 201 - Red4-c Process C: 20 M: 100 Y: 70 K: 30

PMS 131 - Yellow4-c Process C: 0 M: 35 Y: 100 K: 10

Black

Center

Safe Area Center

PMS 201 (Red)

PMS 201 (Red)

PMS 661 (Blue)

PMS 131 (Yellow)

2.3

Black

If the logo reproduction size is over 2 5/8" wide, use the 3.5" (3 1/2") version.


5

Logos - Comfort Suites - Color 1"

Logos - Comfort Suites - Color .375"

PMS 201 (Red)

PMS 661 (Blue)

PMS 131 (Yellow)

“®” and “BY CHOICE HOTELS” print black (or white if printedon black or dark background)

For both 4-color spot PMS (Pantone®

Matching System) and 4-color process, the logo must be reproduced as shown.Choose the logo sized to the closest repro-duction or printing size. Logo is not to beused for signage. Refer to signage sectionfor information.

Color substitution, alteration orrearrangement of elements in any wayis defacing the brand’s logo graphicidentity and is considered incorrectusage.

Each logo is surrounded by a safe area equalto 2x’s the height of the letters in the“BY CHOICE HOTELS” textline. No visual or textcan print closer to the logo than the safe area.Backgrounds are not affected by the safe area.

Please contact Advertising & MarketingServices at [email protected] or 301.592.5177 if you have ques-tions or need assistance.



2.4

Center

Center

Safe Area

If the logo reproduction size is 7/8" to 2 1/2" wide, use the 1" logo version.

COATED/UNCOATED

PMS 661 - Blue4-c Process C: 100 M: 72 Y: 0 K: 6

PMS 201 - Red4-c Process C: 20 M: 100 Y: 70 K: 30

PMS 131 - Yellow4-c Process C: 0 M: 35 Y: 100 K: 10

Black

Safe Area

If the logo reproduction size is 3/8" to 3/4" wide, use the .375"(3/8") logo — it has been simplified for small-sized reproduction.The logo must never be reproduced less than 3/8" in width, unlessspecified or approved by Advertising & Marketing Services.

Center

Center


Please contact Advertising & Marketing Services at [email protected] or 301.592.5177 if you have questions or need assistance.

6


2.5© 7/04 Advertising & Marketing Services, Choice Hotels International, Inc. All rights reserved.

Center

Safe Area Center

For black & white or red reproduction, the logo must be reproduced as shown.Choose the logo sized to the closest reproduction or printing size. Logo is not tobe used for signage. Refer to signage section for information.

Color substitution, alteration or rearrangement of elements in any way is defacing the brand’s logo graphic identity and is consideredincorrect usage.

Each logo is surrounded by a safe area equal to 2x’s the height of the letters inthe “BY CHOICE HOTELS” textline. No visual or text can print closer to the logothan the safe area. Backgrounds are not affected by the safe area.

Please contactAdvertising & Marketing [email protected] or 301.592.5177 if you have questionsor need assistance.

COATED/UNCOATED

Black

PMS 201 - Red

Logos - Comfort Suites - B&W or Red 3.5"

If the logo reproduction size is over 2 5/8" wide, use the 3.5" (3 1/2") version.


7

Logos - Comfort Suites - B&W or Red 1"

Logos - Comfort Suites - B&W .375"

For black & white or red reproduction, thelogo must be reproduced as shown. Choosethe logo sized to the closest reproductionor printing size. Logo is not to be used for signage. Refer to signage section forinformation.

Color substitution, alteration orrearrangement of elements in any way is defacing the brand’s logographic identity and is consideredincorrect usage.

Each logo is surrounded by a safe area equalto 2x’s the height of the letters in the“BY CHOICE HOTELS” textline. No visual ortext can print closer to the logo than thesafe area. Backgrounds are not affected bythe safe area.

Please contact Advertising & MarketingServices at [email protected] or 301.592.5177 if you have ques-tions or need assistance.

2.6



COATED/UNCOATED

Black

PMS 201 - Red

If the logo reproduction size is 7/8" to 2 1/2" wide, use the 1" logo version.

Center

Center

Safe Area

If the logo reproduction size is 3/8" to 3/4" wide, use the .375" (3/8")logo — it has been simplified for small-sized reproduction.The logo must never be reproduced less than 3/8" in width, unlessspecified or approved by Advertising & Marketing Services.

Safe Area

Center

Center


Please contact Advertising & Marketing Services at [email protected] or 301.592.5177 if you have questions or need assistance.

8


Logo Placement


Individual Brand Logos

There are a variety of logos available, each designed to meet different requirements for usage and

reproduction processes.

There are two different versions of each logo developed for different reproduction sizes. It is important to pick the

right version, in the right size, for your project. Logos should never be reproduced less than 3/8" wide; and on most items,

the logo should be reproduced between 5/8" to 1".

• If the logo reproduction size is between 3/8" to 3/4" wide, use the .375" (3/8") logo — it has

been simplified for small-sized reproduction.

• If the logo reproduction size is between 7/8" to 2 1/2" wide, use the 1" logo version.

The right logo protects readability and creates an attractive appearance for your product.

.375" (3/8") logo 1" logo


9

B R A N D I D E N T I T Y

Logo Placement - Comfort Suites

CBA

D FE

D

H

"365. - ROLOC 4"1 - ROLOC 4"1 - ROLOC 4

1 COLOR - 1" 1 COLOR - 1" 1 COLOR - .563"


ChoiceHotels.com800.4.CHOICE

ChoiceHotels.com800.4.CHOICE

10

Correct Logo Usage


2.8

Correct usage on black and patterned backgrounds, with secondary name:

Incorrect Logo Usage

Incorrect typefaces and placement of secondary name.

Incorrect shape.Transparent logo.

Incorrect colors.Missing border and background color.

A I R P O R T A I R P O R T A I R P O R T

A I R P O R T A I R P O R T A I R P O R T


Incorrect typeface for secondary name.

AIRPORT© 7/12 Advertising & Marketing Services, Choice Hotels International, Inc. All rights reserved.

11

Comfort Suites Typefaces - Primary - Frutiger

Comfort Suites Typefaces - Secondary Typeface - Sabon

Comfort Suites Typefaces-TextTypeface-Son Gothic

2.7



Frutiger Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ &0123456789 abcdefghijklmnopqrstuvwxyz

Frutiger Bold Italic


Frutiger Roman


Frutiger Italic


Sabon Roman


Sabon Bold


Primary Typeface:

Frutiger

This typeface should be used

for all headlines and for property

secondary names and address

blocks.

Secondary Typeface:

Sabon

This typeface should be used for

all correspondence.

Text Typeface:

Son Gothic

This typeface should be used for

all printed matter.

Son Gothic Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ

&0123456789 abcdefghijklmnopqrstuvwxyz

Son Gothic Bold



Son Gothic Black




12


Rack Card - Comfort Suites

Your hotel’s map as it appears

in the Travel & Vacation

Directory is available for your

use for a nominal charge.

Due to copyright laws,

Choice Hotels cannot provide

you with generic hotel

photography. We strongly

recommend that you hire a

local, professional photographer

to photograph your hotel.

Primary Typeface City/State Bulleted Lists 4" x 9" 10pt. Carolina Cover, Coated 1 Side

Prints 4/1, Bleeds Side 1

COATED

• Please use a 1" process color logo for the front of your rack card or brochure. You may use either the 1" process color logo or the 1" black &white logo for the back of your rack card or brochure.

• While 800.4CHOICE and ChoiceHotels.com are strongly encouraged, property-specific phone numbers and website URLs that are in compliancewith choicehotels.com standards are also allowed. Please use only one phone number and URL in this location. If property-specific informationis used, 800.4CHOICE and ChoiceHotels.com should be used in place of the Travel Agent box.

Please visit www.philsfonts.com to purchase the Son Gothic font.

Red C: 20 M: 100 Y: 70 K: 30

Yellow C: 0 M: 27.5 Y: 76 K: 0

4-Color Process

Blue box C: 100 M: 72 Y: 0 K: 6


For a copy of your map as it appears in the Worldwide Hotel Directory, email: [email protected]

Gotham Bold 14 PTGotham Bold 14 PT

Sub TitleGotham Bold 8 PT

Gotham Light 10 PT

1” Logo

1” Logo

Gotham Book 11 PT

Gotham Book 11 PT

Helvetica Neue Heavy Extended 16 PT

While 800.4CHOICE andChoiceHotels.com are stronglyencouraged, property-specific phonenumbers and website URLs that are incompliance with ChoiceHotels.comstandards are also allowed. Pleaseuse only one phone number and URLin this location. If property-specificinformation is used, 800.4CHOICE andChoiceHotels.com should be used inplace of the Travel Agent box.

Gotham Light 15 PT

Gotham Light 18 PT

Bullets Gotham Light 9 PT

3.5”x2.32” Map.5 PT Rule

Job NumberGotham Light 7 PT

The “AAA Approved” logo can only be used if the hotel is a current designated AAA Official Appointment Program participant. When using the platinum, gold silver or bronze award logo, include the date of the award.

Gotham Light 20 PT

Gotham Light 13 PT

Gotham LightGotham BoldGotham Book

Due to copyright laws,Choice Hotels cannot provide you with generic hotel photography. All U.S. hotels must have professional photography for online and print distribution. See page 26 for Brand Photography Specifications.

13


Rack Card - Comfort Suites

Rack Card cover can also be designed to include multiple hotel photography. The number of photos cannot exceed four

and must all be contained within the same area as in a single photograph cover version. Use a .125" border to separate

photos. Do not inset a smaller photo into a larger photo.


14

P H O T O G R A P H Y

S P E C I F I C A T I O N S

2.15

B R A N D I D E N T I T Y E

Brochure - Comfort Suites

Due to copyright laws, Choice Hotels cannot provide you with

generic hotel photography. We strongly recommend that you hire a

local, professional photographer to photograph your hotel.

Negotiate unlimited usage of your photos, so you may use them in

all your promotional efforts.

Primary Typeface Headlines Body Copy 12" x 9", or

8" x 9" Flat

4" x 9" Folded

Productolith 80 lb. Gloss Text

Prints 4/4, Bleeds All Sides

• Please use a 1" process color logo for the front of your rack card or brochure. You may use either the 1" process color logo or the 1" black &white logo for the back of your rack card or brochure.

• While 800.4CHOICE and ChoiceHotels.com are strongly encouraged, property-specific phone numbers and website URLs that are in compliancewith choicehotels.com standards are also allowed. Please use only one phone number and URL in this location. If property specific-informationis used, 800.4CHOICE and ChoiceHotels.com should be used in place of the Travel Agent box.

Please visit www.philsfonts.com to purchase the Son Gothic font.

COATED

Red C: 20 M: 100 Y: 70 K: 30

Yellow C: 0 M: 27.5 Y: 76 K: 0

4-Color Process

Blue box C: 100 M: 72 Y: 0 K: 6


Gotham Bold 15 PT

Gotham Light 11 PT

Gotham Medium 19 PT

Son Gothic 12 PT

Gotham LightGotham BoldGotham Book

Brochure Cover and Back Cover are the same as the Rack Card. Please refer to Rack Card for details.

Helvetica Neue Heavy Extended 16 PT

Due to copyright laws, Choice Hotels cannot provide you with generic hotel photography. All U.S. hotels must have professional photography for online and print distribution. See page 26 for Brand Photography Specifications.

152.9


Stationery - Comfort Suites - Brand

Primary Typeface

Frutiger

Letterhead8.5" x 11"Fox River Select ScriptBright WhiteWove24 lbPrints 4/0

Secondary Name

Frutiger Bold

#10 Envelope9.5" x 4.125"Fox River Select ScriptBright WhiteWove24 lbPrints 4/0

Business Card3.5" x 2"Fox River Select ScriptBright WhiteWove80 lb coverPrints 4/1 -Full Bleed Side 2

Address Block

Frutiger Roman


UNCOATED

PMS 661 - Blue

PMS 201 - Red

PMS 131 - Yellow

Black

Frutiger Bold 7 PT./11 PT.

Frutiger Roman 7 PT.

Frutiger Bold 7 PT. .1875"

1.75"

.5"

C H O I C E H O T E L S . C O M

JOHN DOE

GENERAL MANAGER

1234 EAST MAIN STREET

MITTLEBURG, NEW JERSEY 13114

PHONE 315.962.1234

FAX 315.962.2345

[email protected]

M I T T L E B U R G C O M F O R T S U I T E S

Frutiger Bold 7 PT.

1" Centered

Frutiger Bold 7 PT. .1875".5"

Frutiger Roman 7 PT./11 PT.on five lines

Frutiger Bold 7 PT./11 PT.

Frutiger Roman 7 PT.

Frutiger Roman 7 PT./11 PT.on five lines

.4375"


Date

Addressee’s NameAddressee’s TitleCompany NameStreet AddressCity, State and Zip Code

Salutation:

The finished look of a letterhead is brought about once the letter is typed. This letter illustrates the approved format for all your 8.5 x 11 inch letterheads. The consistent use of this format will create a distinctive appearance for all correspondence.

The date is placed 1.75 inches from the top of the page, positioned as shown.The left-hand margin is to be 1.25 inches. Leave one linespace and begin theaddress. Leave one linespace below the address and begin the salutation. Leaveone linespace below the salutation, then begin the body of the letter.

The body of the letter averages 6.25 inches. It is to be single spaced throughout, leaving one linespace for paragraphs. All copy aligns flush leftwith the date, maintaining a random right-hand margin. There are no indentations. On the right-hand side, a margin of at least 1 inch must be maintained.

Leave one linespace between the last line of the letter and the closing, and four linespaces between the closing and the sender’s name and title. Sender’s secretary’s initial’s or enclose designations should be separated by a single linespace below the sender’s title.

Closing,

Sender’s NameSender’s Title

SN:sscc: Jane Doe



PHONE 315.962.1234 FAX.315.962.2345

[email protected]

For reservations worldwide: 800.4CHOICESM choicehotels.com

.375"

Frutiger Roman7 PT./10 PT.on five lines

1.25"


.875"

.75"

Frutiger Bold7 PT./10 PT.

Frutiger Roman7 PT./10 PT.

.5"

Addressee’s NameAddressee’s TitleCompany NameStreet AddressCity, State 00000-0000




2"

.5"

.25"

C H O I C E H O T E L S . C O M

JOHN DOE

GENERAL MANAGER



PHONE 315.962.1234

FAX 315.962.2345

[email protected]


.4375"

1.75"

Alternate Business Card (Prints one side only)

Frutiger Bold 7 PT.


16





2.11


Stationery - Comfort Suites - Business

Primary Typeface

Frutiger

#10 Envelopewith Window

9.5" x 4.125"Fox River Select ScriptBright WhiteWove24 lbPrints 4/0

Secondary Name

Frutiger Bold

#6.25 Envelopewith Window

6" x 3.5"Fox River Select ScriptBright WhiteWove24 lbPrints 4/0

Mailing Label

5" x 3"Fox River Select ScriptBright WhiteWove24 lbPrints 4/0

Address Block

Frutiger Roman



.5"

.875"

.5"

Standard Window 4.5" x 1.125"

.5"





.5"

.4375

.25"

.875"

.687"


Frutiger Roman 7 PT./10 PT.

.5"





.5"



2.125"

2"

Standard Window 4.5" x 1.125"

2v

UNCOATED

PMS 661 - Blue

PMS 201 - Red

PMS 131 - Yellow

Black

• Please use a 1” process color logo for yourstationery.


172.12


Stationery - Comfort Suites - Business

Primary Typeface

Frutiger

Fax8.5" x 11"24 lb BondPrints 1/0 Black

Secondary Name

Frutiger Bold

Memorandum8.5" x 11"24 lb BondPrints 4/0

Address Block

Frutiger Roman

1.25"


.375"



TO: DATE:

FAX #: OF PAGES:

FROM: PHONE:

RE: CC:

Message



PHONE 315.962.1234 FAX 315.962.2345

[email protected]

For reservations worldwide: 800.4CHOICESM choicehotels.com

F A X C O V E R S H E E T



PHONE 315.962.1234 FAX 315.962.2345

[email protected]

For reservations worldwide: 8004CHOICESM choicehotels.com


M E M O R A N D U M

Frutiger Bold11 PT.

2"1.25"

Hairline Rule

1.25"

.75"

Frutiger Bold11 PT.

1.25"Frutiger Bold 7 PT.

.375"


.75"

.75"

.875"

.875"

UNCOATED

PMS 661 - Blue

PMS 201 - Red

PMS 131 - Yellow

Black

• Please use a 1" process color logo for yourmemorandum and 1" black & white logo for your fax.


18

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Com

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Ser

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Inte

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Inte

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serv

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24

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mun

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ions

, Cho

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Hote

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25

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26

Bran

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PH

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nlin

e an

d p

rin

t p

ho

tog

rap

hy c

om

plia

nce

g

uid

elin

es s

et f

ort

h h

erei

n.

•

H

ote

l mu

st s

ched

ule

a

pro

fess

ion

al p

ho

to s

ho

ot

wit

hin

90

day

s o

f

com

ple

tin

g M

ajo

r

Ren

ova

tio

ns.

1.4.

Bra

nd

Re-

imag

ing

, Min

or

Ho

tel R

eno

vati

on

s an

d

On

e-o

ff P

ho

tos:

•

Bra

nd

re-

imag

ing

an

d

min

or

ho

tel r

eno

vati

on

s m

ay n

ot

req

uir

e

pro

fess

ion

al p

ho

tog

rap

hy.

•

Ho

tels

mu

st s

ub

mit

an

u

pd

ated

ph

oto

of

any

area

s th

at in

clu

de

the

new

b

ran

d s

ign

age

or

the

area

th

at w

as r

eno

vate

d.

•

No

rmal

on

line

and

pri

nt

ph

oto

gra

phy

sta

nd

ard

s (l

iste

d b

elo

w: s

ecti

on

s 3

-5)

mu

st b

e fo

llow

ed.

•

CH

I will

rev

iew

all

ph

oto

s to

en

sure

on

line

p

ho

tog

rap

hy q

ual

ity

st

and

ard

s ar

e m

et a

nd

ap

pro

ve o

n a

cas

e-b

y-ca

se b

asis

.

•

If p

hoto

s p

ass

qua

lity

st

and

ard

s, t

hey

will

be

used

fo

r o

nlin

e an

d p

rint

d

istr

ibut

ion.

•

If

ph

oto

s fa

il q

ual

ity

st

and

ard

s, t

he

ho

tel w

ill

hav

e to

pu

rch

ase

pro

fess

ion

al p

ho

tog

rap

hy

fro

m a

CH

I’s q

ual

ified

ve

nd

or

as d

eter

min

ed b

y C

HI i

n it

s so

le d

iscr

etio

n.

•

Ph

oto

rel

ease

au

tho

riza

tio

n f

orm

s m

ust

ac

com

pan

y al

l ph

oto

s.1.5

. Te

mp

ora

ry P

ho

tos:

• H

ote

ls m

ay s

ub

mit

te

mp

ora

ry p

ho

tos

for

on

line

dis

trib

uti

on

un

til

pro

fess

ion

al p

ho

tos

are

rece

ived

wh

ich

mu

st b

e n

o la

ter

than

fo

ur

(4)

wee

ks a

fter

pro

fess

ion

al

ph

oto

sh

oo

t d

ate.

•

CH

I res

erve

s th

e ri

gh

t to

re

fuse

tem

po

rary

ph

oto

s in

its

sole

dis

cret

ion

.

•

A s

ign

ed r

elea

se m

ust

ac

com

pan

y al

l tem

po

-ra

ry p

ho

tos,

det

ailin

g

CH

I’s u

sag

e an

d r

igh

ts

to t

he

ph

oto

. CH

I mu

st

hav

e co

mp

lete

an

d

un

limit

ed u

sag

e o

f th

e

p

ho

tog

rap

hy.

© 7

/12

Adve

rtis

ing

& M

arke

ting

Ser

vice

s, C

hoic

e Ho

tels

Inte

rnat

iona

l, In

c. A

ll r

ight

s re

serv

ed.

27

Bran

d Ph

otog

raph

y Sp

ecif

icat

ions

PH

OT

OG

RA

PH

Y S

TA

ND

AR

DS

© 7

/12

Adve

rtis

ing

& M

arke

ting

Ser

vice

s, C

hoic

e Ho

tels

Inte

rnat

iona

l, In

c. A

ll r

ight

s re

serv

ed.

Pho

tog

rap

hy V

end

or

2.1.

Ho

tels

mu

st u

se a

qu

alifi

ed

ph

oto

gra

phy

ven

do

r.

•

Lis

t o

f C

HI q

ual

ified

p

ho

tog

rap

hy v

end

ors

ca

n b

e fo

un

d o

n

Ch

oic

eBu

ys.c

om

.

•

Ph

oto

s fr

om

no

n-C

HI

q

ual

ified

ph

oto

gra

phy

ve

nd

ors

will

no

t b

e

acce

pte

d.

•

C

HI q

ualifi

ed v

end

ors

w

ill s

ubm

it p

rofe

ssio

nal

p

hoto

gra

phy

dire

ctly

to

C

HI w

ithi

n fo

ur (

4)

wee

ks

of

pho

to s

hoo

t d

ate.

•

If

pho

tos

are

not

rece

ived

w

ithi

n fo

ur (

4)

wee

ks o

f p

hoto

sho

ot

dat

e b

ecau

se

hote

l is

not

coo

per

atin

g

wit

h C

HI q

ualifi

ed v

end

or,

a d

efau

lt le

tter

will

be

issu

ed

to t

he h

ote

l, w

hich

can

re

sult

in s

usp

ensi

on

and

p

oss

ibly

ter

min

atio

n.

Spec

ifica

tio

nsTo

co

mp

ly w

ith

on

line

and

p

rin

t p

ho

tog

rap

hy s

tan

dar

ds

req

uir

ing

pro

fess

ion

al

p

ho

tog

rap

hy f

or

dis

trib

uti

on

, yo

u m

ust

su

bm

it b

oth

hig

h

reso

luti

on

(p

rin

t) a

nd

low

re

solu

tio

n (

on

line)

ph

oto

s.3

.1. F

ile T

ypes

:

• J

PE

G (

web

an

d p

rin

t) &

T

IFF

(p

rin

t)3

.2. R

eso

luti

on

:

• 7

2 d

pi f

or

web

, 30

0 d

pi f

or

pri

nt

3.3

. Im

age

Siz

e:

•

Web

: 7”

w b

y 5”

h (

17.8

cm

b

y 12

.7 c

m)/

min

imu

m 5

02

pix

els

wid

e

•

Pri

nt:

10

” w

by

8”

h

(25.

4 c

m b

y 20

.3 c

m)/

min

imu

m 3

00

0 p

ixel

s w

ide

3.4

. Qu

anti

ty:

•

H

ote

ls m

ust

su

bm

it a

min

imu

m o

f si

x p

ho

tos.

3.5

. Co

nte

nt:

•

P

ho

tos

of

all h

ote

l fe

atu

res

liste

d in

th

e

Sta

nd

ard

Ph

oto

Lis

t

(ite

m 5

) ar

e m

and

ato

ry.

Co

mp

osi

tio

n4

.1.

Fo

rmat

:

•

Lan

dsc

ape

(ho

rizo

nta

l)

form

at is

sta

nd

ard

.

•

Po

rtra

it (

vert

ical

)

form

at c

an o

nly

be

use

d

wh

en a

ho

rizo

nta

l fo

rmat

is

no

t p

oss

ible

or

a

vert

ical

ph

oto

sig

nifi

can

tly

stre

ng

then

s co

mp

osi

tio

n,

as d

eter

min

ed b

y C

HI i

n

its

sole

dis

cret

ion

; p

rovi

ded

th

at p

ho

tos

of

bo

th v

erti

cal a

nd

h

ori

zon

tal p

ho

tos

wer

e su

bm

itte

d f

or

app

rova

l. 4

.2.

Lig

hti

ng

:

•

Ph

oto

s sh

all i

nco

rpo

rate

p

rofe

ssio

nal

lig

hti

ng

an

d

wh

ere

nec

essa

ry b

e co

lor

co

rrec

ted

, sh

ow

ing

on

ly

app

rop

riat

e sh

ado

ws.

•

N

o u

nd

er o

r o

ver

exp

ose

d

ph

oto

s w

ill b

e ac

cep

ted

.

•

Nig

ht

ph

oto

s w

ill b

e

revi

ewed

an

d a

pp

rove

d b

y C

HI o

n a

cas

e-b

y-ca

se

bas

is. T

hes

e sh

ou

ld

gen

eral

ly b

e av

oid

ed.

4.3

. P

eop

le:

•

U

nle

ss o

ther

wis

e

per

mit

ted

by

CH

I, p

ho

tos

shal

l no

t in

clu

de

peo

ple

.

•

Ph

oto

s w

ith

mo

del

s w

ill

be

revi

ewed

an

d a

pp

rove

d

by

CH

I on

a c

ase-

by-

case

b

asis

.

•

Mo

del

rel

ease

au

tho

riza

tio

n f

orm

s m

ust

ac

com

pan

y al

l ph

oto

s in

clu

din

g m

od

els.

4.4

. M

isce

llan

eou

s:

•

Inte

nt

of

pro

fess

ion

al

ph

oto

s is

to

sh

ow

case

th

e p

rop

erty

.

•

Sig

nag

e an

d m

ater

ials

u

sin

g b

ran

d lo

go

s m

ust

m

eet

curr

ent

stan

dar

ds.

•

E

xter

ior/

Inte

rio

r o

f h

ote

l sh

ou

ld b

e cl

ean

an

d in

g

oo

d r

epai

r.

28

Bran

d Ph

otog

raph

y Sp

ecif

icat

ions

PH

OT

OG

RA

PH

Y S

TA

ND

AR

DS

© 7

/12

Adve

rtis

ing

& M

arke

ting

Ser

vice

s, C

hoic

e Ho

tels

Inte

rnat

iona

l, In

c. A

ll r

ight

s re

serv

ed.

•

Lan

dsc

apin

g/G

rou

nd

s

may

be

incl

ud

ed if

w

ell-

mai

nta

ined

an

d

in-s

easo

n (

i.e.,

no

bro

wn

g

rass

, bar

e tr

ees,

etc

.).

4.5

. Min

imiz

e d

istr

acti

on

s/

ob

stru

ctio

ns

in f

ram

e (b

oth

fo

reg

rou

nd

an

d

bac

kgro

un

d)

that

det

ract

fr

om

th

e co

mp

osi

tio

n a

nd

/o

r p

ote

nti

ally

dat

e th

e p

ho

to. T

hes

e ca

n in

clu

de

bu

t ar

e n

ot

limit

ed t

o:

•

E

xter

ior

— t

rees

, sig

npo

sts,

st

reet

light

s, p

arki

ng lo

ts,

cars

, dri

vew

ays,

sea

sona

l

d

éco

r, g

arb

age

cans

,

as

htra

ys, b

anne

rs,

pro

mo

tio

nal m

ater

ials

, etc

.

•

Inte

rio

r —

sea

sona

l d

éco

r (C

hris

tmas

lig

hts,

ho

liday

dec

ora

tio

ns),

m

edia

mat

eria

ls (

rack

ca

rds,

ban

ners

, po

int

of

sale

mat

eria

ls, t

able

ten

ts,

ads)

, pap

er p

rod

ucts

in

bre

akfa

st a

rea

(fo

rks,

p

late

s, n

apki

ns, p

last

ic

war

e), d

om

e lid

s o

n

bre

akfa

st f

oo

d it

ems,

g

arb

age

cans

, ash

tray

s,

pla

stic

ice

buc

kets

and

cu

ps,

and

iro

ns a

nd ir

oni

ng

bo

ard

s.

• T

elev

isio

ns &

co

mp

uter

m

oni

tors

mus

t b

e tu

rned

o

ff.

4.6

. AA

A S

ign

age/

Pla

qu

es:

•

AA

A s

ign

age/

pla

qu

es

can

no

t b

e in

clu

ded

in

ph

oto

gra

ph

s.

Stan

dar

d P

hoto

Lis

t5.

1. A

ll it

ems

on

th

e S

tan

dar

d

Ph

oto

Lis

t ar

e m

and

ato

ry

(if

app

licab

le),

an

d o

nly

o

n-s

ite

ho

tel f

eatu

res

sho

uld

be

ph

oto

gra

ph

ed

and

su

bm

itte

d.

5.2.

Ext

erio

r:

• E

xter

ior

sho

ts s

ho

uld

fo

cus

on

th

e b

est

sect

ion

o

f th

e p

rop

erty

as

d

eter

min

ed b

y C

HI i

n it

s so

le d

iscr

etio

n.

•

En

tire

ho

tel e

xter

ior

do

es

no

t n

eed

to

be

incl

ud

ed in

p

ho

to.

•

B

ran

d s

ign

age

is n

ot

re

qu

ired

.

•

Gar

bag

e ca

ns

and

as

htr

ays

mu

st b

e

rem

ove

d.

•

L

and

scap

ing

mu

st b

e

up

dat

ed a

nd

/or

m

ain

tain

ed b

efo

re p

ho

to

sho

ot.

•

S

easo

nal

déc

or

(C

hri

stm

as li

gh

ts, h

olid

ay

dec

ora

tio

ns)

mu

st b

e

rem

ove

d.

•

E

xter

ior

mar

qu

ee s

ign

s sh

ou

ld b

e o

ff (

if

elec

tro

nic

) o

r b

lan

k;

Ch

oic

e H

ote

ls s

taff

re

serv

es t

he

rig

ht

to

Ph

oto

sho

p a

ny s

ign

age

that

mig

ht

dat

e a

ph

oto

.5.

3.

Sta

nd

ard

an

d/o

r S

uit

es/

Sp

ecia

lty

roo

m t

ypes

:

•

Ro

om

s m

ust

mee

t

app

licab

le b

ran

d

stan

dar

ds

(e.g

., b

edd

ing

) fo

r p

ho

tos

of

roo

ms

to b

e ac

cep

ted

.

• P

ho

tos

of

roo

ms

that

do

n

ot

mee

t b

ran

d s

tan

dar

ds

mu

st b

e su

bm

itte

d o

r re

pla

ced

wit

hin

th

irty

(3

0)

day

s o

f re

qu

ired

im

ple

men

tati

on

dat

e.

•

Pla

stic

ice

bu

cket

s an

d

cup

s, a

nd

iro

ns

and

ir

on

ing

bo

ard

s m

ust

be

rem

ove

d.

•

Cu

rtai

ns

mu

st b

e o

pen

.5.

4.

Lo

bb

y/In

teri

or:

•

Med

ia m

ater

ials

(ra

ck

card

s, b

ann

ers,

po

int

of

sale

mat

eria

ls, t

able

te

nts

, ad

s, e

tc.)

sh

ou

ld b

e av

oid

ed.

•

F

ron

t d

esk

ph

oto

is n

ot

req

uir

ed.

•

S

easo

nal

déc

or

(C

hri

stm

as li

gh

ts, h

olid

ay

dec

ora

tio

ns)

mu

st b

e

rem

ove

d.

5.5.

Bre

akfa

st:

•

A

rea

sho

uld

be

fully

st

ock

ed, d

isp

layi

ng

b

reak

fast

item

s th

at m

eet

resp

ecti

ve b

ran

d

stan

dar

ds.

29

Bran

d Ph

otog

raph

y Sp

ecif

icat

ions

PH

OT

OG

RA

PH

Y S

TA

ND

AR

DS

© 7

/12

Adve

rtis

ing

& M

arke

ting

Ser

vice

s, C

hoic

e Ho

tels

Inte

rnat

iona

l, In

c. A

ll r

ight

s re

serv

ed.

•

F

oo

d m

ust

loo

k fr

esh

an

d

be

dis

pla

yed

in a

ple

asin

g

man

ner

.

• D

om

e lid

s an

d p

aper

p

rod

uct

s lik

e fo

rks,

pla

tes,

n

apki

ns,

etc

. mu

st b

e

rem

ove

d.

5.6

. R

esta

ura

nt/

Bar

:

• S

et u

p r

esta

ura

nt/

bar

are

a as

if o

pen

.5.

7. M

eeti

ng

/Eve

nt

spac

e

(mu

ltip

le):

•

Set

up

ro

om

/sp

ace

as if

a

fun

ctio

n w

as t

akin

g p

lace

.5.

8.

Fit

nes

s R

oo

m:

•

Tel

evis

ion

s m

ust

be

turn

ed

off

.5.

9.

Bu

sin

ess

Cen

ter:

•

M

edia

mat

eria

ls (

rack

ca

rds,

ban

ner

s, p

oin

t o

f sa

le m

ater

ials

, tab

le

ten

ts, a

ds,

etc

.) s

ho

uld

be

avo

ided

.

•

Co

mp

ute

r m

on

ito

rs m

ust

b

e tu

rned

off

.5.

10. P

oo

l/C

ou

rtya

rd:

•

Pat

io f

urn

itu

re m

ust

be

nea

t an

d in

go

od

co

nd

itio

n.

•

Op

en p

atio

um

bre

llas.

•

Cle

ar p

oo

l of

all d

ebri

s,

toys

, flo

tati

on

dev

ices

, etc

.

•

Ho

t tu

b m

ust

be

turn

ed

on

.5.

11. F

eatu

res/

Mis

cella

neo

us

Des

tina

tio

n P

hoto

s6

.1. A

Des

tin

atio

n P

ho

to

Au

tho

riza

tio

n F

orm

mu

st

acco

mp

any

all d

esti

nat

ion

p

ho

tos.

6.2

. Des

tin

atio

n p

ho

tos

(web

si

ze o

nly

) w

ill b

e ac

cep

ted

o

n a

lim

ited

bas

is a

t th

e so

le d

iscr

etio

n o

f C

HI.

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