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Your Social Media Footprint Your Social Media Footprint Profiting from the new economics of reputation, attention and customer engagement

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Social Media marketing and online branding strategic overview.

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Page 1: Your Social Media Footprint

Your Social Media FootprintYour Social Media Footprint

Profiting from the new economics of reputation, attention and customer engagement

Page 2: Your Social Media Footprint

Social Media “Street Cred”

• Blogger (I actually make money doing it not just telling how to do it)– Dow Jones– Bigger Pockets– Guest Posting

• Social Media strategies for Mt. Sinai Medical, Dow Jones, and more…

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 3: Your Social Media Footprint

??VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

What are the most precious commodities in business

today?

Page 4: Your Social Media Footprint

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Attention and Authority

Most Precious Commodities

Page 5: Your Social Media Footprint

Overload!

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 6: Your Social Media Footprint

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Twitter and Flickr and Facebook

OH MY!!

Page 7: Your Social Media Footprint

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Social Media Huh?

Page 8: Your Social Media Footprint

The Killer APP is NOT the Killer APP.

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Features?

Page 9: Your Social Media Footprint

The Killer APP is NOT the Killer APP.

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 10: Your Social Media Footprint

The Killer APP is NOT the Killer APP.

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Benefits!

Page 11: Your Social Media Footprint

The Killer APP is NOT the Killer APP.

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 12: Your Social Media Footprint

The Core Innovation

BUZZ

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 13: Your Social Media Footprint

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 14: Your Social Media Footprint

Word of Mouth has Changed

• WOM’s availability to travel. Twitter, Facebook, etc.

• Fact: Consumers will tell 10 people about a Negative experience

• Before Social Media: The Most popular socialite in New York could tell how many people??

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 15: Your Social Media Footprint

Image courtesy of Flickr.com

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 16: Your Social Media Footprint

Publisher

Page 17: Your Social Media Footprint

BroadcasterBroadcaster

Image courtesy of Flickr.com

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 18: Your Social Media Footprint

Billboard OwnerBillboard Owner

Image courtesy of Flickr.com

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 19: Your Social Media Footprint

Sky Writing Pilot

Image courtesy of Flickr.com

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 20: Your Social Media Footprint

Cost?

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 21: Your Social Media Footprint

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 22: Your Social Media Footprint

Generate leads?

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

What is the Goal?

Page 23: Your Social Media Footprint

Generate leads?

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

What is the Goal?

Page 24: Your Social Media Footprint

Generate REFERRALS!

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

What is the Goal?

Page 25: Your Social Media Footprint

Build intangible company value

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

What is the Goal?

Page 26: Your Social Media Footprint

AKA

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

What is the Goal?

Page 27: Your Social Media Footprint

Brand Equity

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

What is the Goal?

Page 28: Your Social Media Footprint

E.F. Hutton

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

What is the Goal?

Page 29: Your Social Media Footprint

How?

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 30: Your Social Media Footprint

One Word: Branding

BRAND = COLLECTIVELY,WHAT PEOPLE SAY, FEEL &THINK ABOUT YOURPRODUCT, SERVICE ORCOMPANY

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 31: Your Social Media Footprint

One Word: Branding

BRANDING = USING MARKETINGTO INFLUENCE PEOPLES’ATTITUDES TOWARDS ANDPERCEPTIONS OF THE BRAND.

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 32: Your Social Media Footprint

One Word: BrandingExample: Fed Ex Facebook App

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 33: Your Social Media Footprint

Step 1: LISTEN!

Where to BeginWhere to Begin

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 34: Your Social Media Footprint

Listen

Reason #1Your need to know.

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 35: Your Social Media Footprint

Listen

Reason #2Build credibility

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 36: Your Social Media Footprint

Listen

Reason #3Fix problems.

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 37: Your Social Media Footprint

Listen

Reason #4Show you Care.

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 38: Your Social Media Footprint

Listen

Reason #5Learn from Competitorsmistakes.

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 39: Your Social Media Footprint

Where to Begin

Step 2: Set up your own Associated Press

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 40: Your Social Media Footprint

Where to Begin

AKA

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 41: Your Social Media Footprint

Where to Begin

A Blog

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 42: Your Social Media Footprint

Where to Begin

Options for Blogs

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 43: Your Social Media Footprint

Where to Begin

Personal Brandingbuy own domain name, and host it somewhere

inexpensive, but with good service.

EG: www.garyvaynerchuk.com

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

http://www.garyvaynerchuk.com/
Page 44: Your Social Media Footprint

Where to Begin

Corporate Communicationsoff-brand domain, with a “powered by”

mindset.

EG: Digital Nomads by Dell

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

http://www.digitalnomads.com/
Page 45: Your Social Media Footprint

Where to Begin

Step 3: Set up outposts

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 46: Your Social Media Footprint

Publish. Share. Collaborate.Publish. Share. Collaborate.

Image Courtesy of Flickr.com

Page 47: Your Social Media Footprint

Where to BeginWhere to Begin

Step 4: Build an audience

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 48: Your Social Media Footprint

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 49: Your Social Media Footprint

ROI=Return on Influence

Earn the Right.

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Page 50: Your Social Media Footprint

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Contact InfoContact Info

www.arizonamortgagenews.com

http://profile.to/arizonamortgagerate/

Steve_Heideman

sheideman

www.linkedin.com/in/ccimrealestate


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