your social crm +
TRANSCRIPT
Your Social CRM +
Know, Engage, Succeed
What is your overall goal? Reconnect with past customers. Monthly subscriptions. Increase fans, followers, and friends. Increase daily, weekly, and monthly profit. Event attendance. Raise awareness ‘X’. Questions. Engagement.
Who is your target customer? B2C
Moms Teens Children (parents) Singles Young Married Professionals Young Professionals Seniors Retired
B2B Micro Entrepreneurs Small Business Corporate Specific Industry
Geography City County State Nation World
Introducing the BIG FOUR
Well, 3 + 1
The Big Four: Facebook
Fan Page Notes Discussions Photos Status Highlights Links Groups
Twitter Mentions Replies
Micro Blog Schedule/Interactive Tweet Searc
Linked In Answers/Questions Groups Status Company Interaction
YouTube FourSquare Blog
It’s one thing to have a profile.
It’s quite another to ENGAGE your audience.
Social CRM + - The Evolution of CRM
Socially Interact with your customers and potential customers.
Increase customer loyalty, awareness, and excitement.
Develop ways to WOW your audience. Know Engage Succeed
Pitch Your Followers Reward Loyalty Market Research (follow competitors,
followers, trends)
“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL
social media marketing director
The ANROMA Group, WOW-CULTURE.COM