www.fact-finder.com

Your Shop Gets Even SmarterMarket-leading E-commerce Technology for Search,

Navigation and Merchandising

We Make the Progress in AI Available to You Today - in the fierce competition of e-commerce - it is

more important than ever before to create an out-

standing shopping experience. This is exactly where

FACT-Finder supports you thanks to intelligent algo-

rithms and artificial intelligence. In both areas we hold

several patents and have applied for further ones. So

our customers will continue to be among the first to

benefit from the progress in AI.

Carsten KrausFounder & CEO FACT-FinderElected Chairman of the professional group for Artificial Intelligence of bwcon, a German economic initiative

The better the onsite search understands the customer, the more revenue your shop generates. Because your customer „speaks“ with the search: it is his open ear, he entrusts his wishes to it - more than any other part of your shop.

Trust in the A/B Test Winner

Conversion

Conversion

Revenue

Conversion

Mobile-Revenue

Successive Purchases

+26%

+170%

+10%

+50%

+125%

+40%

Table of Contents

Modules of the FACT-Finder Suite Which modules our software package

contains and how you can achieve up

to 33% more shop revenue.

P. 10-11 FACT-Finder Core

P. 12-13 Customer Journey

P. 14-15 Personalisation

P. 16-17 Merchandising

P. 18-19 FACT-Finder Services

Integration into all Shop Systems How FACT-Finder can be integrated

quickly and flexibly into any online

shop.

FACT-Finder Backend How to manage your sales success:

Insights into the FACT-Finder user

interface.

P. 08 P. 24

P. 20

P. 26

P. 22

P. 28

AI-supported Analytics Tool This is what the intelligent analytics tells

you about your customers‘ sessions

and current highlights of demand.

Omnichannel Commerce Why the onsite-search determines the

success of omnichannel strategies and

how FACT-Finder connects your sales

channels.

Best Practices How FACT-Finder supports the strategic

growth targets of leading retailers.

All in One SolutionSearch, Merchandising, Personalisation and much more.

Everything that makes online shops better. FACT-Finder offers you all the tools you need to improve the findability of your products - and thus your conversion rate.

1,600 online shops grow with FACT-Finder

What our customers say

“By using FACT-Finder we were able to increase our sales

by 20%. The return on investment for FACT-Finder was

achieved in just a few months, not least due to the low

integration and maintenance costs.”

Thomas ZollerMarketplace Manager, Mercateo

“The onsite-search is of decisive importance for us in the

pharmaceutical market. FACT-Finder‘s Customer Suc-

cess team helps us enormously to continuously optimise

usability and thus the quality of results. Together, we have

improved the sorting order of search results based on our

business metrics - and this is reflected in our sales.”

Michael Urban Head of E-Commerce, DocMorris

“We chose FACT-Finder because the different licence levels

give us a lot of flexibility. The price/performance ratio is

also attractive. Looking to the future, we were impressed

by the fact that FACT-Finder has virtually unlimited growth

potential - both nationally and internationally.”

Christine WurmHead of E-Commerce, Christ

“We are glad that we were able to master an immense

technological challenge thanks to FACT-Finder. No other

company currently has such an innovative solution.”

Ulrich SeibelTeam Leader of Shop Systems, Euronics

Modules of the FACT-Finder Suite

FACT-Finder CoreImmediately better search results,

AI-supported analytics tools, control-

lable product sorting - even with the

basic equipment of FACT-Finder you

achieve measurably more sales

success.

FACT-Finder ServicesHosting, support, consulting and more

- as a user of FACT-Finder you benefit

from market-leading technology as well

as first-class support and advice.

Customer JourneyThis module increases your conversion

rate with more relevant search filters.

And it enables your shop to learn from

the navigation behaviour of your

customers.

PersonalisationUsing FACT-Finder personalisation, you

can adapt your shop to the purchase

pattern of each individual customer

- dynamically, automatically and in

compliance with data protection

requirements. More turnover

pre-programmed.

MerchandisingImplementing current marketing

requirements has never been easier:

FACT-Finder offers you a complete

toolset of campaign and merchandising

tools that can be controlled without any

programming knowledge.

8 Modules of the FACT-Finder Suite

Onsite searchSelect �lters

You Take Control of Every Function of Your Online Shop

Onsite search, navigation, merchandising, personalisa-

tion: FACT-Finder improves all shop functions that lead

customers to the right product. Our software suite con-

sists of five modules that can be controlled via an easy-

to-use backend. “FACT-Finder Core” is the basic module

on which all others are built. The additional modules

can be booked flexibly and at predictable costs. The

more modules you use, the greater the impact on your

sales figures. This is because the modules improve each

other thanks to tracking data and AI algorithms.

Our researchers and usability experts have developed FACT-Finder in such a way that e-commerce and marketing teams can implement all shop optimisations without IT support.

FACT-Finder Core

Whether you operate nationally or internationally,

whether you are an online pure player or an omni-

channel retailer; the FACT-Finder Suite adapts to any

trading strategy and some of them are even made pos-

sible by it. With the basic equipment - the FACT-Finder

Core - you not only improve the search hits in your

shop, but also create the conditions for your online

shop to scale with your e-commerce growth. No matter

how many languages, sales channels and product data:

FACT-Finder works at high performance and requires

only very few resources.

The patented search algorithm finds the right products

even in case of spelling mistakes or complex multi-word

entries. The automatic result optimisation continuous-

ly refines the quality of results thanks to machine lear-

ning. And with the ranking rules you can control your

sales according to your own criteria such as margin,

availability or topicality. How all this affects your sales

figures and where untapped sales opportunities are,

you can see in the intelligent analytics tool.

The Basis for More Growth

Error-tolerant search in all languages

Tracking and semantic result optimisation

AI-supported analytics tool

Integration of offline assortments

Controllable product sorting

Lightning-fast search, even in 100 million data results

Location-based search results

AB

Intelligent suggest function

Multi-channel configuration

10 Modules of the FACT-Finder Suite

AI-supported analytics tool

Error-tolerant search in all languages Individual display of prices

Self-learning and controllable product sorting

Intelligent suggest function

AB€

Self-learning, automised, high performant. The FACT-Finder Core brings your customers reliably to the right results and offers you completely new tools for product sorting and shop analysis.

Your Shop Becomes an Intelligent Salesman

Select filters

₤ 39 ₤ 699-

Categories

Brand

Price

Display (inches)

Availability

Customer Rating

Display (inches)

(24)

(18)

(12)

Virtually every online shop provides filters to help cus-

tomers narrow down the lists of results. The refinement

options are only helpful if they are appropriate and

well-structured. FACT-Finder automatically generates

suitable filters that correspond to the search results.

For example, the system ensures that any filter that

would lead to zero matches is not included.

You have complete control over the order and logical

dependencies for filters. For example, you may place

filters for the shop’s own brands at the top, or choose to

display a special-purpose filter such as “Fragrance” only

if the “Perfume” filter is in use.

The filters may be displayed either as text or in graphical

form. The latter is particularly suitable for brand filters

(logos), colour tiles or price ranges (interactive slider).

Customer Journey

Intuitively to the Right Product

Self-learning filter navigation: if you like, FACT-Finder can automatically move the most popular filters higher up.

This makes it easier to refine the search results.

12 Modules of the FACT-Finder Suite

The module “Customer Journey” ensures that

FACT-Finder can track the clicks made during naviga-

tion. This provides more input for all your machine

learning tools and helps to improve their performance.

The module also permits you to use campaign func-

tions and ranking rules on these pages, as well as on the

lists of search results. You can embed suitable banners

in product results, emphasise new products or move

high-margin items up the list with just a few clicks.

The filters on category pages can be controlled just

as precisely as with search filters. The FACT-Finder

backend allows you to configure both filter structures in

parallel, or independently of one another.

Learn from Navigation Behaviour

FACT-Finder can use tracking data from the navigation behaviour of your customers to provide even more rele-

vant search results and product recommendations.

Clicks Shopping Carts Purchases

Revenue+25%

Conversion+15%

Automatically to better search results and recommen-

dations: Based on tracking data in conjunction with

session and user IDs, this module detects the preferen-

ces of your individual customers - e.g. preferred brands,

colours, price segments and categories. This allows to

promote those products in the results that are most

relevant to the currently active user. One of our clients

subjected the FACT-Finder Personalisation to a 30-day

A/B test. Even within this short test phase, the retailer

recorded a significant increase in conversion and reve-

nue.

Personalisation

Recognising and using purchase patterns

Results of a 30-day A/B test by one of our customers.

14 Modules of the FACT-Finder Suite

Customer A

Customer B

Customer C

84% of online retailers increase their sales by using

a Recommendation Engine (ibi research). With

FACT-Finder you can recommend both useful sup-

plementary products and higher-priced alter-

native products. Both help to increase sales per

customer. FACT-Finder determines which recommen-

dations are most relevant for the currently active user

based on individual purchasing behavior and previous

purchases in the shop. But even if you only have a small

database, your average shopping basket value will in-

crease. This is because machine learning algorithms

enable the FACT-Finder Recommendation Engine to

find general correlations at category level from com-

bined sales of individual products.

Personalised recommendations

The FACT-Finder Recommendation Engine generates context-based recommendations, increases the average basket value and continuously improves itself.

Merchandising

Shop marketing without any help from IT

Increase cross-selling: shop visitors will find everything they are looking for on the appealing brand site - and a lot else they need.

Visual sales promotion is one of the most important

sales levers in bricks-and-mortar stores. But it is also

possible to inspire customers in online shops: the

FACT-Finder Merchandising module makes it particu-

larly easy to respond to current highlights in demand

and changing market requirements. Whether brand

pages with a suitable look and feel or seasonal theme

worlds, whether virtual customer advisors or special

placements for products from current advertising: all

this and much more can be realised by e-commerce

and marketing teams in an astonishingly short time and

without the help of IT. Customers will not only stay in

the shop longer, they will also be happy to buy more

and come back.

16 Modules of the FACT-Finder Suite

Searches for “generic” terms (such as “shirt”, “laptop” or

“chair”) often lead to a mix of various product selections

and a large number of results. Filters may help narrow

down the list of results to the most relevant products,

but only when the customer knows exactly which filters

are needed.

FACT-Finder’s advisor campaigns allow you to assist

your customers as a trained sales consultant would,

using selective questions. For example, you could

ask about personal requirements or the preferred

area of application. FACT-Finder can display follow-up

questions appropriate to the replies, and can then se-

lect and display suitable items. This not only increases

the purchase probability, but also leads to better decisi-

ons. And thus reduces the number of returns.

Reduce Returns with Virtual Consultants

Consultation like in a DIY store. With FACT-Finder, guided selling can be imple-mented easily, quickly and without any programming knowledge.

Hosting and Maintenance, Consulting and Customer

Care: FACT-Finder offers a variety of additional services

to maximise the stability and performance of your con-

version engine. And the experience of all our customers

is used to continuously improve our services.

We will gladly host your FACT-Finder on our servers and

provide you with everything related to the operation

and quality assurance of your application: from cluster

adjustment and setup to node synchronisation and set-

up control. Our SaaS services are available in various

packages. This allows them to be precisely matched to

the size and data volume of your shop. Depending on

the selected hosting level, availability is between 99.5

and 99.9%.

FACT-Finder Services

You Can Rely on Us

Boris Schröder Head of FACT-Finder Projects

18 Modules of the FACT-Finder Suite

We support you holistically

Consulting and Training:Our FACT-Finder consultants will

advise you individually on how

best to align your shop to your

growth targets. And in our training

courses we teach you how to work

successfully and efficiently with

FACT-Finder.

Customer Care:Do you need help in using the

backend, adapting ranking rules

or creating campaigns? The Cus-

tomer Care Team will help you with

all questions regarding the configu-

ration of FACT-Finder. Swiftly and

directly.

Service Desk:With FACT-Finder, you won‘t find

an anonymous call center or - as

with open source - help portals and

forums. In case of technical ques-

tions and disturbances of all kinds

you will always reach a competent

support employee.

Artur WagnerSenior Consultant

Marcel Heinzelmann Supervisor Customer Care

Uwe Bacher Head of Service Desk

For Use in Every Shop System - and Every In-house Development

Whether in-house development or a ready-made stan-

dard solution - FACT-Finder can be integrated into any

shop. We offer software development kits for all major

e-commerce systems, which are constantly being fur-

ther developed and improved. Always with the goal of

integrating FACT-Finder optimally and as quickly as pos-

sible into your system landscape.

From consulting and implementation to after-sales

service - our FACT-Finder team is at your side at every

stage of our collaboration. With the experience of more

than 1600 shop integrations worldwide. In addition to

integration via SDKs, there are two other ways to bring

FACT-Finder into your online shop: the REST API and

Web Components.

20 Integration into all Shop Systems

You Determine the Type of Integration

REST-API – the web standardThe direct integration via this programming interface

offers you the greatest possible flexibility. When a

search query is made, your shop passes a URL parame-

ter to FACT-Finder. The search server will then return an

XML or JSON file containing all the information needed

to build the search results page. In comparison to Web

Components integration, the design of the results page

is taken over solely by the shop.

Web Components – ROI in record time The easiest integration since FACT-Finder exists: Web

Components are short, expressive HTML modules for

displaying functions in the browser. Via JavaScript they

can be integrated into your shop as easily as a YouTube

video or a Google map and do not require a framework.

For each FACT-Finder module, one HTML element is

available that works in all common browsers. Once in-

tegrated, the Web Components can be easily controlled

and styled.

The new Web Components accelerate both the integration of FACT-Finder and the display of search results.

Whatever you want to change - within a few seconds

you are where you can change it: FACT-Finder‘s user

interface provides intuitive control of all functions and

workflows. Integrated search and filter options help you

quickly access any FACT-Finder setting - from search

diagnostics to ranking rules and campaigns to perso-

nalisation. In addition, you can control and maintain all

your FACT-Finder channels simultaneously without ha-

ving to work on each one individually.

Intuitive Shop Control in the FACT-Finder Backend

Transparency instead of a black box: in the FACT-Finder backend you can see exactly why a product is in a certain position in a search result - and you can specifically influence it.

22 FACT-Finder Backend

Planning, Designing and Implementing Sales Success

WYSIWYG editor for creating search-driven campaigns. E-commerce and marketing teams can prepare event-related campaigns in advance and limit them in time.

Revolution of Search Analysis - FACT-Finder AnalyticsWhich measures will give me the biggest conversion

leverage? Where should I expand my product range?

And what prices do I have to adjust? The brand-new

FACT-Finder Analytics shows you exactly where there is

untapped sales potential. It offers you unprecedented

evaluation tools with which you can immerse yourself in

the chronological sequence of the individual sessions.

Numerous key figures are available for your analyses,

such as click rate, shopping basket at purchase rate or

sales per search. Intelligent assistants monitor the data

and history curves and inform you when peaks or unex-

pected events require your special attention.

Compare periods graphically. The completely revised FACT-Finder Analytics makes it particularly easy to discover the latest trends and demand highlights - and to stay ahead of the competition.

24 AI-supported Analytics Tool

Analysis from Customer and Product View: New Insights into Individual Sessions

How often are certain products purchased? And what terms are used to search for them? From now on, user behaviour can also be evaluated from a product perspective in order to gain valuable insights for search optimisation. In addition, for the first time you can track the progress of individual sessions on a timeline - from first click to check-out.

FACT-Finder Connects Online and Offline WorldsWhether on the move on a smartphone, at home on a

tablet or at a terminal in a stationary shop - today‘s cus-

tomers gather information wherever time and opportu-

nity present themselves. But no matter at which digital

point of contact: it is always the search that enables the

customer to do product research - and thus brings him

closer to the purchase. This is where standard search

and navigation solutions quickly reach their limits. They

are not capable of dealing with the data and structures

of large retail chains. FACT-Finder, on the other hand,

enables customers to search in large offline and online

assortments. Whatever your customers are looking for:

FACT-Finder delivers the right data at the right time,

supporting even the most demanding omnichannel

strategies.

Search plays an enormous role in the connection of sales chan-nels. So make sure your customers find what they want to buy - anytime, anywhere. We from FACT-Finder support you in this.

26 Omnichannel Commerce

High search performance is particu-larly important for large amounts of data and many assortments.

Dynamic filters quickly narrow down the range to the most

relevant products.

Products with a high purchase probability automatically appear in first place.

Access to local data: FACT-Finder shows the prices

of the selected store.

The Smaller the Display, the More Important are Relevant ResultsMobile devices have become an important source of

purchasing decisions. Many customers are already re-

searching for products and prices on the way to the

store. And studies show: well-informed consumers are

not only more likely to buy, they also spend more mo-

ney on average.

Fast loading times, intelligent result sorting, dynamic

filters and much more: FACT-Finder makes it particu-

larly easy to boost stationary sales while increasing the

number of spontaneous mobile purchases. The best

example of this is as-garten.de. Following the integra-

tion of FACT-Finder, mobile sales rose 125%.

Re-In streamlines the central control of its on-line shops with FACT-Finder and according to an A/B test generates higher sales and order value than with another search and naviga-tion solution.

Re-In Retail International GmbH operates four online

shops whose product range comprises over half a mil-

lion items. In the fields of electronics, model making

and technology, there‘s almost nothing customers can‘t

get - provided they find what they‘re looking for. That‘s

why Re-In integrated FACT-Finder search and naviga-

tion technology.

In a two-month A/B test, the conversion engine com-

peted against another solution. Patricia Zwack, expert

for on-site search and shop management, says: “Our

final analysis showed that FACT-Finder was ahead

throughout the test period, especially in terms of KPIs

of sales and average order value. It was immediately

clear to us that we would continue to use FACT-Finder -

never change a running system.”

Best Practice: Re-In

FACT-Finder Consist-ently Ahead in A/B Test

2828 Best Practices

After switching from an open source search to FACT-Finder, the Berner Group accelerates the digital purchasing process, reduces zero hit pages significantly and creates synergy effects in international shop management.

The Berner Group is a central B2B trading partner for

all materials in the construction, mobility and industrial

sectors and operates over 20 online shops. The decisi-

ve factor here is that buyers can procure the right pro-

ducts at lightning speed. And that corporate guidelines

can be rolled out automatically to all country shops. The

Berner Group has solved these and other B2B challen-

ges with the help of FACT-Finder. Katja Sallie, Business

Service Manager at the Berner Group, sums it up: “Our

analyses show that significantly fewer zero hit pages

appear. And with the multi-channel configuration we

have a feature that is really valuable to us. Because if a

certain optimisation has been successfully tested in the

German-speaking shop, we can roll it out directly to all

channels” .

Optimising B2B Shops for 25 Countries

Best Practice: Berner Group

Best Practice: Gärtner Pötschke

Gärtner Pötschke - Germany‘s fifth oldest mail order company - impressively demonstrates that tradition and innovation do not have to contradict each other:

With its online shop poetschke.de, the company won

the 2018 Online Trade Award in the “Garden & Home

Improvement” category - one of Germany‘s most pres-

tigious e-commerce awards. Gärtner Pötschke was sup-

ported in this by FACT-Finder - e-commerce manager

Tobias Schwering: “We realised early on that we were

far from being able to meet all customer requirements

with our shop software. That‘s why we use FACT-Finder,

a complementary solution that optimises what hap-

pens between the start page and checkout. We can see

that this approach is worthwhile not only from our sales

figures, but also from the award we have recently won.

FACT-Finder has provided us with decisive advantages,

particularly in terms of the areas of convenience, user

experience and product range”.

How to Win an E-commerce Award

30 Best Practices

With the relaunch of its online presence, Euronics eG, one of the leading association groups in the consumer electronics sec-tor, implemented a more than ambitious cross-channel concept:

Around 250 stationary Euronics retailers were con-

nected to the digital sales channel - and this in such a

way that online and mobile shoppers are automatically

shown the offers that are available in the nearest store.

Ulrich Seibel, Team Leader Shop Systems at Euronics,

explains why FACT-Finder is the right solution for this

task: “Firstly, we chose FACT-Finder because the tech-

nology was so powerful from the ground up that it

was able to cope with the demanding task of assigning

the right result to every inquiry and the right dealer.

Secondly, with FACT-Finder we had a partner who was

able to provide us with the remaining features for our

new marketplace platform”.

How Cross-Channel Really Works

Best Practice: Euronics

FACT-Finder (UK) Ltd

St John’s Innovation Centre

Cowley Road

Cambridge CB4 0WS

Tel.: +44 (0)845 561 0250

info@fact-finder.com

www.fact-finder.com

You have the visitors. We make them buy.Onsite search, navigation, merchandising, personalisation and AI in one so-

lution. With the FACT-Finder Suite, you offer your shop visitors everything

they need to find the right product quickly. A/B tests show: shortly after inte-

gration, FACT-Finder increases online sales by 10% to 33%. Whatever your

growth goals are - with our 17 years of experience in e-commerce and 1,600

shop integrations, we will help you make them reality.

1,600 online shops grow with FACT-Finder: