your restaurant app - cartoon guide

grow your grow your grow your grow your restaurant restaurant restaurant restaurant with your with your with your with your

restaurant app!restaurant app!restaurant app!restaurant app! iiiin less than 10 minutes...n less than 10 minutes...n less than 10 minutes...n less than 10 minutes...

Copyright © My Appy Restaurant 2013. All rights reserved


it’s a simple 4it’s a simple 4it’s a simple 4it’s a simple 4----step processstep processstep processstep process!!!! (and (and (and (and you’ve you’ve you’ve you’ve already already already already done done done done the the the the 1111stststst step!)step!)step!)step!)

1.1.1.1. get a customised restaurant app!get a customised restaurant app!get a customised restaurant app!get a customised restaurant app!

2.2.2.2. setup your setup your setup your setup your app!app!app!app!

3.3.3.3. spread the word about your spread the word about your spread the word about your spread the word about your app!app!app!app!

4.4.4.4. use your use your use your use your appappappapp to generate businessto generate businessto generate businessto generate business!!!!

(done!)(done!)(done!)(done!)

(5 minutes!)(5 minutes!)(5 minutes!)(5 minutes!)

(easy!)(easy!)(easy!)(easy!)

(5 minutes(5 minutes(5 minutes(5 minutes a weeka weeka weeka week!)!)!)!)


step 2: setup your app!step 2: setup your app!step 2: setup your app!step 2: setup your app!

a) go to www.myappyrestaurant.com

b) click on “restaurant owner login”

c) enter your login details

d) check your details are correct on the “basic info” tab

e) check your details are correct on the “detailed info” tab

f) click on “update app content | menu” and update your menu

g) click on “update app content | about us” and update it too

that’s it….you’re good to go!that’s it….you’re good to go!that’s it….you’re good to go!that’s it….you’re good to go!


17 sure-fire ways to promote your restaurant app!

step 3: spread the step 3: spread the step 3: spread the step 3: spread the word!word!word!word!

note: in this guide, we often refer to

“something good”. check out the

“something good” section at the back of

this guide for some great ideas.


every time your customers call every time your customers call every time your customers call every time your customers call to book a table…to book a table…to book a table…to book a table…

your restaurant must get

anywhere from 10 to 100 table

bookings a day! (that’s about

2,000 to 20,000 people a year)!

it only takes about 10 seconds to

ask them if they have your app.

just imagine how many app users

you would have if you used this

strategy alone!!! …especially if

you offer them (something

good*)


when when when when your customers your customers your customers your customers stand at the stand at the stand at the stand at the urinals or hand urinals or hand urinals or hand urinals or hand basins...basins...basins...basins...

…seriously what else have they

got to do than read whatever

message you put in front of

their faces.

so create a quick sign that

promotes your app…you’ll be

amazed how many extra app

users you’ll get!


promote your app on your restaurant promote your app on your restaurant promote your app on your restaurant promote your app on your restaurant website (if you have one)…website (if you have one)…website (if you have one)…website (if you have one)…

it can be as easy as adding a small text

box that promotes your app, or if you

want to go that little bit further, you

can even add a link so that your

customers can instantly access your

app from the app store. of course,

offer them (something good*) for even

better results!

…either way, your website is an

obvious place to spread the word

about your new app!


put it on your staff uniformsput it on your staff uniformsput it on your staff uniformsput it on your staff uniforms (if you (if you (if you (if you have them)…have them)…have them)…have them)…

you can get the slogan “be our

VIP, get our APP” printed on

your staff shirts, aprons, hats,

or just on their name badges.

whichever option you choose,

your staff will all become

walking billboards for your new

app!


wrap a little surprise into every wrap a little surprise into every wrap a little surprise into every wrap a little surprise into every customers’ serviette…customers’ serviette…customers’ serviette…customers’ serviette…

that way, when they first sit

down, they’ll be very curious to

check it out.

it can be a great conversation-

starter for people when they first

sit at their table, and gives them a

good chance to actually get

(something good*) before they

have left your restaurant…which

means they’ll get a great first

impression of the app and use it

even more!


when you hand your customerswhen you hand your customerswhen you hand your customerswhen you hand your customers their receipt at the counter…their receipt at the counter…their receipt at the counter…their receipt at the counter…

make sure you also hand them a

small piece of paper that

promotes your app!

it doesn’t have to be flashy

(black & white squares cutout

from an A4 sheet is fine). it’d be

a great idea to add a small

incentive on there as well…

eg. ”download our app before

(this date) and we’ll give you

(something good*)”.


whenever you do any marketing whenever you do any marketing whenever you do any marketing whenever you do any marketing for your restaurant…for your restaurant…for your restaurant…for your restaurant…

…add a little something about

your app!

also a great idea to use your app

as a part of your promotion. For

example, “download our app and

get (something good*)”

it’s easy, but it really works!


every time your customers call every time your customers call every time your customers call every time your customers call to order taketo order taketo order taketo order take----away!away!away!away!

just ask them if they have your

app? if they do, tell them they’ll

get (something good*) if they

show to it to the delivery person

when they turn up.

if they don’t have your app yet,

tell them to download it before

the delivery person arrives and

they’ll get (something good*).


as soon as your customers sit as soon as your customers sit as soon as your customers sit as soon as your customers sit at their table...at their table...at their table...at their table...

tell them you’ll be back in a

minute to take their orders…but

this time also mention that

everyone who can show you the

app on their mobile by the time

you get back, will get (something

good*)…

watch how quickly they all

snatch for their mobile phones!


wwwwhy not add a little ”app” hy not add a little ”app” hy not add a little ”app” hy not add a little ”app” info info info info to your menu…to your menu…to your menu…to your menu…

…just something subtle like a

sticker down in the corner is all

it takes. makes for another great

thing for your customers chat

about while they peruse your

fine selection of meals…

and if you offer them (something

good*), you’ll really get their

attention!


put a little promo stand on put a little promo stand on put a little promo stand on put a little promo stand on your tableyour tableyour tableyour table…………

this works especially well if you

want to promote a special

product and your app at the

same time!

a great way to build interest in

your “meal of the week” or

“wine of the week” specials.

check out the (something good*)

section at the back of this guide

for more great ideas.


hows about a small sihows about a small sihows about a small sihows about a small sign on your gn on your gn on your gn on your restaurant door...restaurant door...restaurant door...restaurant door...

what better time to catch your

customers’ attention than just

as they walk into your

restaurant!

make sure your team are ready,

because lots of your customers

will ask about your app before

they have even been seated at

their table…


why not promote your app on the why not promote your app on the why not promote your app on the why not promote your app on the bar (if you have one)...bar (if you have one)...bar (if you have one)...bar (if you have one)...

they’re sitting there enjoying a

drink and trying to find

interesting things to talk

about…

put a simple sign on the bar and

get their tongues wagging…

a terrific way to promote your

app in conjunction with a drink,

cocktail, wine bottle…you name

it!


promote your app when they promote your app when they promote your app when they promote your app when they get their get their get their get their bill!bill!bill!bill!

imagine if you got your bill, and

with it came a chocolate (of

course), but also a small piece of

paper telling you that you get

(something good*) if you simply

get the restaurant’s app!

it’s really a no-brainer!


promote your app with every promote your app with every promote your app with every promote your app with every taketaketaketake----away delivery!away delivery!away delivery!away delivery!

you can attach somethign to the

outside of the take-away bag,

throw something in it, or even

have your delivery person hand it

to them personally...

either way, that’s a lot of people

that will hear about your app, just

when they want to hear about it!

…especially if you’re smart enough

to offer them (something good*)

as an incentive!


putputputput a sign on the inside of youra sign on the inside of youra sign on the inside of youra sign on the inside of your toilet toilet toilet toilet stall doors…stall doors…stall doors…stall doors…

ther’ye going to be just sitting

there, so it’s truly a “captive

audience”.

just put a simple photocopied

sign up…guaranteed your app

will be downloaded before

they’ve finished their business!

…especially if you mention that

they will get (soemthing good*).


tell all your friends and family tell all your friends and family tell all your friends and family tell all your friends and family about your app!about your app!about your app!about your app!

you’ve got a mouth – so use it!

having an app is a very cool thing

nowadays, so start spreading the

word to friends and family…and

you’ll be amazed how many of

them will pass the word onto their

friends…

and remember to get all of your

staff excited about the power of

your new app…they speak to 100’s

of your customers every day!


step 4. step 4. step 4. step 4. use your newuse your newuse your newuse your new app to app to app to app to generate generate generate generate more businessmore businessmore businessmore business!!!!

7 proven ways proven ways proven ways proven ways to generate to generate to generate to generate

business business business business through through through through

your your your your app!app!app!app!

pssst…they get more exciting

the further you read…


the the the the app app app app itselfitselfitselfitself is a marketing is a marketing is a marketing is a marketing piecepiecepiecepiece............

just having an app will give your

restaurant lots of added exposure!

not only will your customers tell their

friends about it, but every time they

open their mobile phone (about 50

times a day), there’s a very good

chance they will see your restaurant

app…which means they’ll be thinking

about your restaurant a lot more

than before!

…and that’s good business!


mmmmake it easy to contact your ake it easy to contact your ake it easy to contact your ake it easy to contact your restaurant...restaurant...restaurant...restaurant...

no more wasting time searching for

your phone number! now your

customers will have “one-touch” dial,

meaning that your restaurant will be

easier and quicker to contact than

every one of your competitors!

your app also has built-in interactive

navigational map and directions, as well

as one-touch email.

no matter how they want to contact

you, it’s super-quick and super-easy!


gives your customers the easiest gives your customers the easiest gives your customers the easiest gives your customers the easiest way to book their tableway to book their tableway to book their tableway to book their table............

now your customers can book

their table without even getting

off the couch!

nowaydays, convenience is

king…and it just doesn’t get

quicker and easier than that!


give your customers the easiest give your customers the easiest give your customers the easiest give your customers the easiest way to order takeway to order takeway to order takeway to order take----awayawayawayaway............

now your customers can also order

their take-away without even having

to call you!

all they have to do is open your app,

pick their items from your

up-to-date menu, and place their

order in just a few taps!

it’s almost too easy!


send out unlimited marketing send out unlimited marketing send out unlimited marketing send out unlimited marketing couponscouponscouponscoupons............

probably your most powerful app

feature of all!

used correctly, this feature alone

will generate a lot of extra business

for your restaurant! it will let you

target the exact customers you

want with very specific offers – all in

just a couple of minutes!

tips: make sure your coupons will get

people’s attention and excite them,

and don’t do them too often (2-3

times per week normally gets the

best results).


send out unlimited personal send out unlimited personal send out unlimited personal send out unlimited personal messages toomessages toomessages toomessages too............

just imagine the “warm and fuzzy”

feeling your customers will get

when they receive a personal

message from your restaurant

directly to their mobile phone!

use it to give personal booking

confirmations, birthday wishes, or

any other message you want to

really give your customers that

personal touch!


use the viral power of social use the viral power of social use the viral power of social use the viral power of social marketingmarketingmarketingmarketing............

if your restaurant isn’t already using

the awesome power of facebook

and twitter then you’re really missing

out!

let our app take care of it for you!

our app offers you built-in

integration with both facebook and

twitter, so now your customers can

help spread the word virally to their

networks (both about your

restaurant and your various

promotions)!


some ideas for (something good*)some ideas for (something good*)some ideas for (something good*)some ideas for (something good*)............ when it comes to making your customers feel special, the motto should

always be “give a little to get a lot”!

here are just a few ideas to get you started, but with a little thought you should

be able to come up with great new ideas all the time.

* buy one, get one free

* a free glass of house wine

* a free nibbly (even a small bowl of nuts or olives)

* 5% off the bill (this time or next)

* a free dessert

* a complimentary glass of bubbly

* a free shot of something with ever dessert order

* a complimentary garden salad (while they wait)

* a free entreé

your restaurant app - cartoon guide

Documents

customised restaurant

appy restaurant

app users

rights reserved step

update app content menu

restaurant owner login

rights reserved copyright

youre good