KCIC Bootcamp, Fall 2013 , Susan Mernit, presenter

From Ideato implementation.

Creating your 100 day plan.

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You got the funding ! Now what?

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You make a plan

Q: How do you move from concept to execution ?

Answer: Very thoughtfully.

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•Budget•Hiring•Obstacles & Dependencies•Partnerships•Platforms•Requirements•Timeline

All things to think about as you plan

CR, talking to new grantee: “Who do you

want your project to reach?”

Grantee: EVERYONE!

CR: Uh, who does that mean, exactly?

Define your audience

Who are the audiences for your project?—break it down into 3 or 4 segments

Are these new audiences you want to reach?—Or audiences you have?

And what do you know about their online behaviors?

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Who’s your audience?Age

GenderRace

ValuesBehaviors

IncomeJobs

Life stagesTechnology consumption

InterestsAll play a role in determining level of

interest

?

Remember that everyone is a group of someones

Strategic question 1

• Ask: Who are the core audiences my project needs to connect with/?

• Understand: Core characteristics and behaviors of those groups

Next, plan your team

Basic questions:• What are the roles we need to make this happen?• What are the skills we need?• Who is the project lead?• Who do we have?• Whom do we need to hire?• What are the roles and responsibilities?

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Keep it CLEARKnow who the lead is

Make sure roles are defined—and everyone knows them.

Set goals and milestones where all can see them.

Select project management tools—Google Docs, Basecamp, Asana are some choices

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If you can’t measure it, you haven’t thought it through.

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It’s all about the roadmap

Iterative design

Launching—and then refining

Define product requirementsAND project outcomes—

HOW will you get there?

Example: GrowWNY game as content for young adults focused on green issues

What’s my footprint? Global footprint game was a direct result of wanting to reach younger adults via gamification

See: http://growwny.org/learn-a-live-green-home/whats-my-footprint

Invest in

process in

your

plan

Think about:Who’s in charge?What are the results you need?Are you measuring the right

things?Who decides in a conflict?

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Check in

with

your community

AKA

your

audience

Are you solving a problem others would like to solve?Are you working in partnership?

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Measure your work— learn from the data

The best friends you can have:

• Google analytics• Facebook insights• Twitter analytics• Survey Monkey

Check stats daily, weekly, monthly

• Compile & discuss• Use to fine tune

Use to refine approach, focus

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Work your plan

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Work on your plan through the whole boot camp

Show it to advisors and colleagues

Modify, adjust, tweak

QUESTIONS & DISCUSSIONS

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What’s the biggest risk?What do you know you don’t know?

It’s not a unicorn, okay?

ResourcesBoot-camp: This week is

hands-onCircuit-Riders: You have one

—take advantageFurther reading:Getting Things Done: The Art of Stress-Free Productivity

by David Allen

The One-Page Project Manager: Communicate and Manage Any Project With a Single Sheet of Paper by Clark A. Campbell

The Definitive Guide to Project Management: The fast track to getting the job done on time and on budget (2nd Edition) by Sebastian Nokes

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SUSAN MERNIT

mernit@gmail.comTwitter: susanmernitSusanmernit.comSusanmernit.tumblr.com

Questions welcomed—hit me up via email.

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