your product strategy: how to get alignment and buy-in from stakeholders
TRANSCRIPT
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Product, UX, Marketing Teams: How are you communicating your product strategy?
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Product Roadmap Survey Results |
Survey: Product Communication
is a Top Challenge
0% 5% 10% 15% 20% 25%
Help Plan and Prioritize
Communicate Product Stategy
Get Consensus on Product…
Manage Product Backlog
Communicate Milestones
None
Other Option
Source: 2015
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Is Your Product Communication
in Chaos?
Confusion about current roadmap
Prioritizing details, not the big picture
Stakeholders question prioritization
Priorities driven by loudest execs or sales prospects
Decisions not tied to strategic goals
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Prioritizing: How do You Get
Stakeholder Buy-In?
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Get agreement up front on
prioritization criteria and goals
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Be transparent about your
process. Involve them.
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One Model: Value vs. Complexity
B
EG
CH
F
D
A
Complexity / Effort
Business Value
High
High
Low
1 2
?
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ProductPlan Scoring Model
© 2015 ProductPlan. All Rights Reserved.
Benefit vs. Cost
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Think high level and categorize Be strategic (growth, satisfaction, etc.)
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Group features into themes
that show value
“Improve the user experience for accountants”
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The technique is less important
than the conversation
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How do You Create Alignment
on Your Product Strategy?
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Bring customer evidence to the table(It’s more compelling than your opinion)
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Be able to explain customer value Gains made or pain relieved
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Align your roadmap to
goals & KPIs
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Show a High-Level Visual Roadmap
© 2015 ProductPlan. All Rights Reserved.17
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Provide Access to the Roadmap
• Update
regularly
• Self-service if
possible
• Tailored for
audience
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@JimSemick ProductPlan.com/blog
www.ProductPlan.com
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