We are one of the major independent companies inthe world that specialises in hotel assetmanagement. We would like to be your key partnerand help you maximise the value of your hotel assetsfor a better return on investment, creating optimumoutput to meet the goals of your business plans asquickly as possible.

We offer a fully exclusive, bespoke service,providing the necessary knowledge to increase thevalue of your assets thanks to our experience andoverall knowledge of the international tourist sector,hotel asset management and the investment sector.

To ensure this is the case, we have a highly qualifiedteam with over 100 years of combined experience inhotel financial management. We are well-informedof the trends of the world tourism sector, and inpermanent contact with all types of professionalsand associations around the globe.

We analyse your needs, design the necessary actionplan, and advise the operating executive team onhow to implement it successfully. Our unique,innovative methodology fully ensures the resultsyou propose are achieved. Every hospitality assetalso needs the best financing structure, and ourexpert team in Investment Banking will source theappropriate deals available for your property.

We like to work exclusively on the projects weselect.

We carefully select our clients so that we candevote our full attention to them. Our unique wayof working is completely personalised, to offer youa customised service that meets yourrequirements and specific needs, and representsthe best way forward for your investments.

We provide expert knowledge and experiencein all areas of tourism, hospitality and relatedfinancing.

We seek the highest profitability on any asset,driven by revenue optimisation and cost savingsto optimise your resources and operations. Welook after your business so that you can reap thegreatest value possible from your assets,investments or brands.

Our commitment to quality, transparency,ethics and responsibility are values wedefend and encourage in the way we work.

We guarantee complete privacy andconfidentiality in all our professionalrelationships. We believe in and createhotels that are efficient and responsibletowards all parties involved. This applies toguests-services, shareholders andemployees alike. Furthermore, we are fullycommitted to all relevant social andenvironmental issues.

These values make us a reliable, trustworthycompany.

We listen to your needs, analyse your situationand propose the best solutions.

We work together to provide a flexible, effectiveand efficient response. The experience we haveacquired throughout our long history and thework we have performed in all types of markets,has enabled us to develop an effective, results-oriented methodology that ensures your goalsare met.

We are the right long term partner to maximiseyour investments.

We are in a highly competitive market in which eachcompany seeks its own position, providing itsdifferent values. We do this by guaranteeing aunique, professional, top quality, trustworthy andreliable service.

We ensure your peace of mind and will do ourutmost to look after your investments while youmake sure your business continues to grow. Youcan rest assured that we will make your assetsincrease in value as quickly as possible. We workincessantly on driving revenues in all operations andimproving the efficiency of our processes andservices, adapting them to the new technologies andto your needs in order to offer the best response.

We believe in a common strategy, which bestrepresents the interests of shareholders, teaming upwith the operator and the local teams to bestoptimise your output.

We guarantee complete assurance in the planningand implementation of the project, endorsed by theutmost confidentiality, supported by totaltransparency and completed by the completeintegrity of our team. The key partner you need tomeet your goals

Our unique methodology (analytical as well aspractical operational experience) in financialmanagement ensures the utmost value of yourhotel assets. We review and analyse the work ofthe operators, propose an individual solutionadapted to suit each hotel or investment, andensure the requirements and goals are met.

Through our advice and management of yourassets, we ensure investors will obtain a muchhigher return, above-average revenues and greaterflow-through, either by managing your hotels,repositioning your hotels as independent brands, orincorporating it under the umbrella of a leadingbrand appropriate to your hotel.

Global Asset Solutions generates greater value forany hotel investments, either by repositioning lessproductive hotel assets in markets with growthpotential, or improving the financial performanceof productive assets. We have managed hotelsand resorts worldwide that have obtainedsignificant market penetration over a short periodof time. We specialise in detecting andsuppressing all procedures and activitiesgenerating excess costs, especially during the firstfew years of asset management.

Four Seasons Bora Bora, French Polynesia

We set up standardised financial models, create databasesand generate an analytical ”dash-board" of the hotel. Thesemodels are applicable to P&Ls, market share analyses,working capital management, incremental flow-through andCapital Expenditure / FF&E reserves. Once the financialanalysis of the hotel or resort is complete, we create anaction plan that meets the goals that ensure the propertyvalue is maximised.

We provide support in marketing and sales, strategicpositioning, revenue manangement, social media presenceand guest reviews in order to draw up the appropriate planto meet your sales targets as soon as possible.

Hotels are medium to long-term investments whererelationships between the owner, the operator and theteam on the ground are extremely important. We believethat our main role is to create an environment in which thethree parties can thrive and develop, as only then can weachieve a maximum valuation of the asset.

• Cycle-alignment / Improvement of ROE and IRR

• Refinancing• Financing of Capital Expenditure• Recapitalisation• Restructuring

• Increase Operating Profit• Manage Working Capital• Increase Cash Flow

• Capital Expenditure• Improving ROI• Provide Capital Market

Insight• Maximise Investment

• Optimise Performance and strategic direction

• Market share• Support Operations• Value Increase from Brand• Reasonable Costs from the

Operator

Waterbar. Taj Blue Sydney, Australia

We are an independent company formed by a team ofexperienced Asset Managers with a track record of success withthe most prestigious hotel chains and the most succesful hotelsin the world. We have an intimate knowledge of the market toimprove your results and immediately increase results with aminimum in investments.

A 5-star team listens to your needs, with global marketknowledge and ongoing training in the most innovative markettrends and concepts in order to offer you the appropriatesolution to ensure your properties and/or investments grow. Weattend and frequently speak at the main hospitality conferencesaround the world (e.g. HICAP, IHIF, WH Sydney, RHIC, AHIC,NYU, and the Four Seasons annual owners’ conferences, etc).Furthermore our Asset Managers teach regularly at some of themost prestigious schools and universities (Ecole Hôtelière deLausanne, ESSEC, University of Surrey, etc).

We are socially responsible and are dedicated members andleaders within the Hotel Asset Managers Association (HAMA).Finally, we regularly contribute to books, blogs and publications,and participate in panel discussions in order to share and gainknowledge on recent developments in our industry.

Blue Karma, Bali, Indonesia

CEO & Senior Hotel Asset Manager

Global Asset Solutions founder.

Mr. Sogno began his career in New York City aftergraduating with honors at Ecole Hôtelière de Lausanne,Switzerland. He joined HVS International New York, andhe established a new venture at the Cushman &Wakefield headquarters in Manhattan.

In 2005, Mr. Sogno began working for Kingdom HotelInvestments (KHI), founded by HRH Prince Al-Walid binTalal bin Abdul Aziz Al Saud, a member of the SaudiRoyal family, and asset managed various hotels brandedby, amongst others, Four Seasons, Fairmont, Raffles,Mövenpick, and Swissotel. He also participated in theInitial Public Offering (IPO) of KHI at the London StockExchange as well as the Dubai International FinancialExchange.

Mr. Sogno is the co-writer of the ‘Hotel AssetManagement' textbook published by the HospitalityAsset Managers Association (HAMA), the AmericanHotel & Lodging Education Institute, and the Universityof Denver. He is the Founder of the Hospitality AssetManagers Association Asia Pacific (HAMA AP) andMiddle East Africa (HAMA MEA).

English, French & Spanish

Managing Director & Senior Hotel Asset Manager

A graduate of International Hotel School, Mr. Novellais a founding member of Global Asset Solutions andcurrently Managing Director overseeing clientsrelationship and asset management.

A specialist in pre-opening hotels and airlines,operations, hotel investments, sales and residentialmarketing. He has worked in several hotels asOperations Manager, in addition to several airlines, hecarried out the launch of Etihad Airways (Abu Dhabi),which brings him the experience of having workedwith multiple cultures around the world.

Mr. Novella launched the division of Global AssetSolutions in Europe and Middle East, back in 2015 andwas initially in charge of the Katara portfolio includingsix iconic hotels throughout Europe (namely theCarlton in Cannes, the Amstel in Amsterdam, the GaliaExcelsior in Milan amongst others). He providedoversight and asset management for many hotelsacross Europe (e.g., Fairmont Montreux Palace) andNorth Africa (e.g., Atlas group – 27 hotels in Morocco).

Founding member of HAMA MEA, he is now a boardmember for HAMA Europe (Hospitality AssetManagers Association).

English, French & Spanish.

Vice President Finance

Mr Mittas holds a MSc in International HotelManagement and acquired a wide experience of thetourism industry as he has spent more than 20 years inmultinational companies ( Conrad, IHG, Swissotel,Dorint, Nobu) in Europe (Greece, Belgium, TheNetherlands, Spain) and Africa (Rwanda, Senegal).

In 2012 he became Regional in IHG heading Iberia andlater the Katara Hospitality Portfolio of the companywhich includes hotels such as the Carlton Cannes andthe Amstel InterContinental. A year later he becomesone of the four responsible of the program “FutureFinance Leaders“ in IHG and is awarded “Hotel FinancialController Europe”. In 2015, he decided to diversify hiscareer by joining one of the most luxurious marinas inthe Mediterranean, the one of Barcelona, and threeyears later he joined the most deluxe hotel in theSouthern Europe the Nobu Ibiza.

Mr Mittas is in charge of all Financial Structure andoversight for individual hotels within Global AssetSolutions as well as large corporate clients.

English, French, Spanish & Greek

Senior Hotel Asset Manager

Mr. Slors has more than 30 years of experience in thehospitality industry and has a great knowledge of bothhotel operations and large multinational hospitalitycorporations. This makes him an ideal supportspecialist for hotel owners and investors in order tomaximise the value of hotel assets.

In 1988 he started working for different hotels as afinancial controller (The Kensington Close, the LondonRitz, the Hong Kong Prudential, the Saint Georges, LeMeridien Piccadilly and the Waldorf, to name a few).Subsequently, Mr. Slors became Group FinancialAccountant at Le Meridien Hotels and Resorts,followed by VP Finance roles at Le Meridien and theDorchester Collection. Mr. Slors is a regular guestlecturer at the Ecole Hôtelière de Lausanne and ESSECin Paris and speaks industry related conferences.

English, Dutch & German.

Senior Hotel Asset Manager

Mr. Louden began his hotel career at the famousGleneagles Hotel in Scotland, before joining RegentInternational in Australia, and then moving to Chinawith Shangri La International.

He later became Director of Operations for varioushotels and was responsible for the development ofthe Hard Rock Hotels brand.

A great defender of Sustainable Tourism, Mr.Louden contributed to the creation of Youth CareerInitiative (providing opportunities for disadvantagedyouth around the world) of the Shinta ManiFoundation in Cambodia.

He has asset managed properties thoughout theAsia / Pacific region, representing the owners andoverseeing hotels managed by Hyatt, Hilton,Marriott, Starwood and Accor.

English.

Hotel Analyst

After getting her Bachelor of Science in HospitalityManagement from l’Ecole hôtelière de Lausanne in2020, Lina Barrage most recently studied an Msc inDigital Project management and Consulting at theEuropean ESCP Business School in Madrid.

She worked as an F&B administrator in 2016 in theHotel W Barcelona. She then joined the start-upYapuka in 2018 in Paris, where she worked as head ofdigital marketing projects.

Her dedication and passion for Hotel Managementhas led her to start working with Global Asset Solutionas a Hotel Analyst.

French, English & Spanish.

Hospitality Food & Beverage Expert

Graduated from L’Ecole Hôtelière de Lausanne inSwitzerland, Stéphanie launched her career withMarriott International Company, in the iconicMarriott Plaza Hotel in Buenos Aires, Argentina andspent several years in Latin America in various Food &Beverage Management positions.

She later moved to Spain where she developed hercareer with The Ritz-Carlton Hotel Company and TheLeading Hotel of the World in hotel operation,especially Food & Beverage and Event Management.

Passionate hotelier with 19 years of expertise ininternational luxury hotels, dedicated and committedto Hospitality, Stéphanie is an expert in HotelManagement, quality and service excellence.

English, French & Spanish

Hotel Asset Manager

Ms Stump’s career in hospitality started at theGleneagles Hotel in Scotland. In addition to her workexperience in hospitality in Switzerland and theUnited Kingdom, she has a background in businessoperations in the legal sector and the health industry.

Ms Stump has experience in European HotelDevelopment with Marriott International and hasworked on Hotel Asset Management Assignmentsacross Europe and the French Polynesia on newacquisitions as well as pre- and post- openingassignments.

She holds a B.Sc. (graduation with honours) inInternational Hospitality Management from EcoleHoteliere de Lausanne with a specialisation in realestate, market and corporate finance.

English, German & French.

Our services are personalised, adapted to meet thespecific needs of each client, market and owner weevaluate.

The Global Asset Solutions teams is characterisedby its unique expertise, thanks to:

in the main hotel chains worldwide. Global AssetSolutions has, over the years, worked with avariety of clients types such as private equityfunds, individual investors, family offices, REITs andbanks and therefore has a thorough understandingof how to maximise the asset subject to therequirements of ownership.

Involvement in

in North America,

Europe, the Middle East, Africa, Asia and the Pacific.

(Hotel Asset Management) in more than 30 luxury hotels, 5.000 rooms and for a value of over €3.000 M.

and in the integration of newly acquired assets.

The overall vision and

of more than 200 professionals/consultants in hotel development.

and appraisal of assets and estates.

Founders of the

AsiaPacific and Middle East Africa, a direct affiliate ofHAMA US.

fromtraditional consultancy companies to avoid anyconflicts of interest and separate from owners toguarantee complete objectivity and morecompetitive results.

Hotel Asset Management involves managing theinvestment to meet the specific goals of theowner.

The role of the Hotel Asset Manager involvesincreasing the value of the asset and of theportfolio. At Global Asset Solutions, our expertteam of Senior Hotel Asset Managers has workedaround the globe for the owners of the main hotelchains, are permanently updating their knowledgewith the latest asset management techniques andhave a real, objective view of the currentchallenges of the tourism market.

We can assist you in the following work areas:

Review of the current performance of thehotel in comparison with the budget andwith the previous year, supervise thebudget approval process.

Monitor forecasting, balance sheet and on-the-books businesses.

Ensure the right balance mix of day-to-daymonitoring and strategic investmentadvisory.

Unlock access to multi-dimensional internaland benchmark data.

Control over rate setting and internetmarketing/distribution/social media.

Strategic planning, tight supervision of salesand marketing, analysis of market trends,market positioning.

Secure full control of the PACE, forecastingand budgeting, room type utilisation, flow-through by segment, complimentary roomnight report, geo-stats...

Control of channel submission andreservation cost per channel and otherhidden costs.

Tracking of sales and marketing targets forthe hotel and supervising of activities.

Establish rules on CapEx process andprojects approval (e.g. obtain multiple bids).

Ensure the right balance between R&Mversus CapEx.

Monitor budgeting for CapEx and long termplanning.

Provide ROI analysis.

Guarantee full transparency for the owner.

Confirm that owner’s interest has a directinfluence on property level operatingdecision.

Supervise the effectiveness of attractingrevenues and cost control.

Ensure that the on-going projects aremoving along at property level.

Review of external and internal client andstaff satisfaction surveys.

Evaluate key personnel and request hotelcorporate support when necessary (e.g.replacing staff, training, S&M initiatives…).

Monitor stock level.

Certify that the asset is well looked after.

Optimisation of hotel investmentstrategies, high and best use.

Annual comparison with the initialinvestment goals.

Modeling discounted cash flowanalyses, valuations and hold/saleanalyses.

Value alternative strategies, such asadditional investments or expansion.

Continuous performance supervision andcontractual compliance.

Establish communication channelsbetween all stakeholders (e.g. owner,operator, executive team, employees,communities).

Transparency: good news or bad news,the owner needs to be informed.

Review all major contracts (e.g. retail,consultant bid).

Advice on all third-party contracts on behalfof the owner.

Protect all owner interests, safeguardingthird-party consultants and advisors interms of property issues.

Benchmark study in relation to comparableproperties.

Warrant more brand transparencybalance owner versus operatorinterest.

Advice on the initial selection andappointing of the managementcompany or franchise.

Verify the conformity of the hotelmanagement contract.

When necessary, support ownerwith termination of hotelmanagement agreement.

Ensure loan compliance.

Evaluate capital structure, contractual andlegal obligation.

Guarantee the competitive lending throughthe economic cycle.

Amstel Hotel, Amsterdam, The Netherlands

Value creation: (1) market value of the asset; (2)increased value, comparison to investmentobjectives set at acquisition.

Financial performance: (1) revenue, rental income,GOP, net profit, EBITDA, IRR, ROI, underwritingreturns, maximising debt coverage ratio; (2) returnscompared to market, EBITDA compared to market,returns compared to asset potential, incrementalincome compared to underwriting, budget.

Operating: (1) occupancy, RevPAR, ADR, comp set,market share, operating efficiency; (2) comparisonto budget and competitive set, RevPAR index,comparable P&L.

Asset utilisation: (1) capital expenditure; (2) capitalplan implementation, capital expenditure budget.

Growth: (1) NOIPAR, change in asset market value,operational efficiency improvement, forecast,variance analysis, ability to find investmentopportunities, RevPAR growth index, incrementalmarket share; (2) year over year, historical 5-yeartrend.

Relationship: with operator and/or franchiserelations, long term relationship with owners,consistent ability to meet compliance tests.

Quality: Property condition scores, guestsatisfaction/quality scores.

Hotel Gallia Milan, Italy

Intercontinental Frankfurt (Germany).

We are our clients’ key partner and communicationchannel with the market and their investments. AtGlobal Asset Solutions our Hotel InvestmentBanking services and solutions consist of openingup local, regional and international capital markets.

We save our clients time and money by identifyinginvestment opportunities, as well as risks, riskpricing and overall capital cost associated with aproject, before they move forward.

Our team are experts in the field of capital securedand backed by hotel operations and assets; we havea finger on the pulse of the current global lendingand investment climate.

Global Asset Solutions can provide a full set ofbespoke services and solutions, based on yourneeds and goals, to solve any need that may arise:

across the capital stackand life-cycle of the asset (considering the ultimateaim of the acquisition, refinancing, renewal ordevelopment) ensuring the all important balancebetween the risk proposition contained inoperation vs. that of the capital. We arrange:

-Debt.-Preferred Equity / Mezzanine Debt.-Joint Venture Equity.

We provide andimproved capital pricing and conditions, by utilisingour global banking and investor relationshipsnurtured over more than a decade in the sector.

We implement the most suitablevia local, regional and global Banks

and Shadow Banking and Direct Lending platforms,managed by Private Equity firms, Corporations andInstitutions.

We transactions forour clients in a timely and professional manner.

Carlton Cannes, France

Intercontinental Frankfurt (Germany).

Our consultants specialise in hotels and resorts canoffer the guidance you need and the appropriate visionof your hotel asset during its full investment cycle.

The knowledge of the team of consultants is ideal forthe reviewing and negotiating of management,leasehold and franchise agreements, as well as the saleand acquisition of existing hotels or those beingconstructed.

Our most effective service proposals offer the rightsolution in every situation:

Create hotel investor profile,introduction to major banks, set up hotel fund, providecapital solutions across the capital stack and life-cycleof the asset, acquisition, and then full assetmanagement.

Full asset management review of the hotelto guarantee it is the right investment for owner andavoid costly mistakes.

Maximisereal estate value, assist and advice owner during saleprocess.

Advise on lease/management/franchise agreementwith hotel operators.

Clear road maps,building investment value, re-position underperforming assets.

Asset managementreview of an existing asset to create thefuture strategy with clear objectives andmeasurable targets to improveperformance.

Ensure the allimportant balance between the riskproposition contained in operation vs. thatof the capital. We arrange debt, preferredequity / mezzanine debt, joint ventureequity. Our work methodology beginscreating the asset management strategy,continue repositioning the asset and finishmaximising the investment.

Managing pre-opening and initial phase of operations,keep pre-opening budget in line withmarket.

Analysing and managing operatorsPIP’s and FF&E.

[email protected]

www.globalassetsolutions.com

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