your partner in communications venturini dmc

Company Confidential

Venturini DMC – company overview

Your Partner in Effective and Efficient Communications

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Group Structure

‘Gruppo Selecta’ is focused on

Variable Data Printing

I2capital

Selecta SpA

Venturini DMCSpA

IRA Web

GruppoSelecta

SelectaCEE

SelectaPolska

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Group Structure

- Outsourcing

- Document Production & Management

- E-mail management

- Electronic Presentment

Transactional

- Printing

- Personalisation

- Finishing

Direct Marketing

- Pre-Press Programming

In 2008:

TURNOVER: € 76 MioEmployees: 500


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Warsaw (PL)

Bratislava (SK)

Trento

San Martino in Rio

Vicenza

Prato (FI)

Lublin (PL)

Presence in Europe


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Production sites


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Key Figures

Active customers: 750

Markets contribution to total turnover: Italy 83% , Europe 17%

Consolidated Group turnover: € 76 Mio

Selecta S.p.A.: €47 Mio (first private bulk-mail operator in Italy)

Venturini DMC: € 23 Mio

Others: € 6 Mio

Employees: 500

Sales offices: Italy and Europe

Production sites in Italy: 4

Production sites in Europe: 3

Certification: UNI EN ISO 9001-2000

Partner: IPN Global


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Venturini DMC

SpA

Selecta SpA

In 2008:

TURNOVER: € 23 MioEmployees: 150

Venturini DMC

- Printing

- Personalisation

- Finishing

Direct Marketing

- Pre-Press Programming


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Mission, Vision & Strategy

Being one of the top European actors in large volume Direct Mail productions.

Manufacturing high quality complex products with maximum visibility.

Assisting our customers in finding the best suitable communication solutions, focusing our

joint efforts on creative production, win-win relationships and strong return on capital.

Position the Group as the system integrator of excellence for outsourced document management in Europe.

Mission

Vision

Strategic Focus

Having an equal balance between foreign and domestic sales and profits, thereby realizing prolonged relationships with our customers.

With our superior product know-how, efficient business processes and excellent customer service we add value to our customers in realizing the best communication solutions.


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Key Figures Products: highly creative Direct Mail products

Production site: in San Martino in Rio (RE)

Annual production: usage of 9.000 ton of paper

Customers: all kinds: e.g. banks & insurances, telecom, fashion, food, automotive, publics, charity and direct sellers.

Sales offices: San Martino in Rio, Leicester (UK), Paris & Lille (France), Gent (Belgium)

Know-how: >30 years expertise in managing direct marketing campaigns

Turnover: sound foreign / domestic ratio of 55/45


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Historical Overview1900 Start of Venturini as publisher of music booklets in Florence

1950 Transformation in printing company for continuous forms in Modena1973 Move to San Martino in Rio (RE), the current Head Quarters of ‘Gruppo Selecta’ and

Venturini DMC

1980 Start of Direct Mail productions and opening of foreign sales offices (Swiss, France & United Kingdom)

1982 1st Laser Printer IBM and UV press in Italy1984 1st Scitex Inkjet Printer in Italy

1990 1st Plow-Folder in Italy 1991 Joint-Venture with Lowe Druck in Germany1998 1st Xeikon Full Color Digital printer in Italy

2000 ISO 9001 certification2002 Alliance with Italian’s national Postal company: Poste Italiane2003 Acquisition of Selecta S.p.a.2006 Joint-Venture with Generali Holding Vienna for setup plant in Slovakia Republic2007 Setup of production plant in Poland2008 Venturini family & Poste Italiane sell all company shares2008 2nd Full Color continuous feed Oce Jetstream 1500 in Europe


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Gamma of Printing TechnologiesR

UN

LE

NG

TH

20,000

100,000 +

5,000

1,000

500

1001:1 Versioning Short Run Mass Production

T R A D I T I O N A LO F F S E T

D I R E C TI M A G I N G*

Short run digital presses

D I G I T A L P R I N T I N Ghigher-volume continuous inkjet

Digital printers

Hybrid

Source: ‘Growing the Field of Opportunities’, Ron Gilboa, VP Marketing Kodak Versamark


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Positioning as Hybrid Mailer

Uniquely Positioned as Hybrid Mailer

Digital printingOffset presses

DigitalConventional Unified Workflow

Physical & Electronic Documents

Transactional

&

Direct Marketing

Knowledge


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Key Focus Fields

& Variable Data Printing (VDP)

A Promising Combination !!


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Why…

When used effectively, adding :

• gives mail communication a more powerful meaning

• improves aesthetic appeal

• reduces errors in interpretation

• increases comprehension.source: EDSF 2006, Trends Survey

Color attracts. Color gets attention. Color sells. Color doesn’t have to be expensive.


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Why… Variable Data Printing

Variable Data (Digital) Printing Gives You The Power of “Personalisation, Versioning and “1 : 1” Marketing

Meaning: 1 : 1 Marketing is a radical rethinking of modern marketing practices. Rather than striving for increased market share, 1 : 1 Marketing encourages companies to build up and maintain customer loyalty, meaning customer share.

Versioning: Different generations/target groups receive different versions based on relevant criteria.

Personalisation is when a recipient’s name is integrated in the copy and/or image


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Why… Personalisation

• Personalisation will be an enabler for more response !!

Expected Improvements by Using Personalized Mail

20,5

20,7

21,7

23,4

0 5 10 15 20 25

Response Rate

Increase in Order Size

Increase in Repeat Order Rate

Increase in Overall Revenue

% Anticipated Improvement

Source: The Future of Mail report, InfoTrends, 2007


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Why.. 1:1 Marketing

To create relationships between buyers and sellers,

increasing benefits to both and to maintain these relationships !!!

To increase customer loyalty

To increase revenue through cross selling


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1:1 Solutions

Plus 44%

Plus 45%

Plus135%

Plus500%

Source: Romano & Broudy

3 4

1 25


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Fundament Organization

Prin

t - Tech

no

log

ies P

rint - T

echn

olo

gies

1:11:1

VersioningVersioning

Short RunShort Run

Mass Mass ProductionProduction

All Printing All Printing NeedsNeeds

Un

ified W

orkflo

w

Un

ified W

orkflo

w

ConsistencyConsistency

PredictabilityPredictability

ProductivityProductivity

IntegrityIntegrity

All Information All Information NeedsNeeds

Dig

ital Co

nverg

ence

Dig

ital Co

nverg

ence

TransPromoTransPromo

Automated Automated Document Document

FactoryFactory

1:1 1:1 MarketingMarketing

All Application All Application Opportunities Opportunities

Economics Of PrintingEconomics Of Printing Value Delivery System Value Delivery System

Customer Relationship Management Platform Customer Relationship Management Platform


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Key Assets Organization

Product /Service

Customers

Technology / Processes

Communication Solutions People

(UnderstandingMarket Needs)

(Core Value) (Efficiency)

(Creativity & Know-how)


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Customer Service Team

QUALIFIED MULTI- LINGUAL

PROJECT MANAGEMENT

CUSTOMER & SERVICE ORIENTED

FLEXIBLE & PRO-ACTIVE

OPTIMAL COST-BENEFIT

SOLUTIONS


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ProductsBOOKLETS AND PERSONALISED SNAP-PACKS

CONTINUOUS FORMS DELIVERY FORMS

PROMOTIONAL PAPER PRODUCTS


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ProductsMAILINGS MAILING COMPONENTS

SELFMAILER AND PLOW FOLDER PRODUCTSINSERTS FOR MAGAZINES


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Technology [1]

ROTO-OFFSET

PRINTING

16 pages 8 pages

Reel to Reel Reel, Fanfold or Sheet

Colors 10 (heat-set) 10 (UV)

Width 960 mm 520 mm

Size 24 inch 24/18 inch

Applications (removable) adhesive Glue,

Scratch-off ink

Release varnish

Die-cut for stamps and sprockets

Silver scratch-off back & front,

adhesive glue 1-side,

flexographic & UV varnish

Perforations and Die-cut with trim removal

Traditional Printing


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Technology [2]

DIGITAL

PRINTING

Black & White

Black & White

Color Color

Paper Format Cut sheet Continuous Feed

Cut Sheet Continuous Feed

Océ X (5) X (24) - JETSTREAM 1500 (1)

Xerox X (2) - IGen3 (3)

Hi-Light color (1)

-

• From 180 pages p.min. up to 1500 p.min.

• From Black & White, cut sheet up to Full Color Continuous Feed

Digital Printing


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Technology [3]

FINISHING SOLUTIONS

Specifications

Plow Folding With glue, die-cutting, perforations (jet-labeling possible). In line applcation of several types of glue, scratch off ink and varnish, as well as labels, leaflets and micro-fragrances.

Collating Multiweb collating using paper reels of different types and weights. Die-cutting, data-mailer cuts, (pattern) glueing, parallel folding, label application

Other finishing Parallel and cross folding with perforations, die-cutting, labels, post-its and coupons as well as 3D-objects tipped on.

Scitex -Inkjetting High capacity inkjetting 2-sided, in- or off-line, variable data, different colors and fonts. Label application and personalisation. Up to 12 heads in line

Dispatchment Mail preparation service for domestic and foreign posts, Royal Mail, TNT, Deutsche Post, etc.


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References [1]

Telecom & IT

Insurance & Financial Companies


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References [2]

PublicOrganizations

Automotive

Food

Fashion

Non Profit / Charity / Lotterie


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References [3]

Electronics

Publishing

Catalogs /Post ordering /Distance Selling


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Unique Selling Points

1. Unique Creative Direct Communication Solutions with higher attention & response

2. Optimal Efficiency in terms of time and price

3. Joint Effort to find the best suitable Communication Solution

FOR EFFECTIVE & EFFICIENT COMMUNICATIONS !!

FOR YOU !!

THE BENEFITS:


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Questions & Answers

Isabella Malagoli: Customer Service

isabella. [email protected]

Edward Witlox: International Marketing & Sales Manager

[email protected]

Venturini DMC S.p.A.

a ‘Gruppo Selecta’ Company

Viale del Resistenza 47

42018 San Martino in Rio (RE)

Italy

Tel. : +39 0522 638411

Fax.: +39 0522 638529

www.selecta.it

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