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your organization's lead management is probably for the birds - an allinio presentation

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Joseph Zuccaro (@joezuc), President of Marketing Automation professional services firm Allinio (http://allinio.com) (@allinio), explains Lead Management in this presentation to Sales and Marketing professionals in a humorous way to help them understand the futility of traditional lead generation, and how they should prepare to make the transformation to an aligned Sales and Marketing organization. The diverse world of birds offers visual triggers that help emphasize these challenges, and offers hope to marketers who feel overwhelmed by an increasingly technological environment that threatens their role. Proper lead management is the cornerstone of an aligned Marketing and Sales organization, and must be adopted for survival.

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