Your (Online) Medical Practice Marketing Blueprint

@KevinGetch

OperationsAdministration

Financial

ICD-10

New Patient Reporting

Fee Negotiationor is it 11

Insurance

Human Resources

Training

PayrollCredentialing

Electronic Medical RecordsBilling

HIPPA

Record KeepingEmployee Benefits

Corralling

Doctors/Staff

Quality Assurance

Oh Yeah... And Then There’s

Marketing

@KevinGetch

7 Key Factors for Effective SEO

7 Key Elements for an Effective Website

@KevinGetch

Design

@KevinGetch

Design & User Experience

User Experience

@KevinGetch

User Experience

@KevinGetch

Quality Content

Quality Content

@KevinGetch

Designed for Mobile

Designed for Mobile

@KevinGetch

Optimized for Social

Sharing

Optimized for Social Sharing

@KevinGetch

Conversion Optimization

Hold On... We’re going for a ride.

Measure (Google Analytics)Measure

@KevinGetch

@KevinGetch

@KevinGetch

webfor.com/whitepaper

Content Strategy

Branding & PR

Customer Retention

Lead Generation

Reputation Management

100 BILLION

How Search Works

Crawling the Web

Indexing the Web

Providing Results

Search Engine Results Layout

Adwords (pay per click ads)

Organic

Organic

Local/Organic

Maps

On-Page SEO Factors

@KevinGetch

On-Page SEO Factors

Title TagURL Structure

Headings (H1/H2)

Alt Tag

Body Text

Meta Robots Tag

<meta name="robots" content="index, follow">

@KevinGetch

Endorsements (links, citations, press, reviews, mentions, etc. )

Endorsements (links, citations, press, reviews, mentions, etc. )

Citations (Need Images)Citations (Need Images)

Address

Name

Phone

Citations

@KevinGetch

@KevinGetch

ActionableTips (& Tools)

webfor.com/listing-scan@KevinGetch

Test your site speed

tools.pingdom.com/fpt/

@KevinGetch

Google Alertsgoogle.com/alerts

@KevinGetch

AuthorshipNew research has revealed that Lap-Band surgery can induce weight loss in long-term obese patients and provides support for use of the procedure in….

Don’t Panic

@KevinGetch

Why? Because Everything is Awesome Everything is Awesome!

@KevinGetch

By Kevin Getch, Founder of WebforVisit webfor.com/seo-101 for the expanded blog version of this

presentation.

Kevin Getch, Founder & Lead SEO

Download my White Paperwebfor.com/whitepaper

@KevinGetch