Your New Public Relations Resource Kit

Mary Chris Skeldon, Communications Director

Laura Adkins, Communications Specialist

All You Need in One Place

• Kit Folder• PR Guide• Brochures Catalogue• Sample Brochures • A CD filled with documents you need

again and again• Guideline for news• Style guide• Communications Team Contact

Information

Your Step by Step Guide

Exchange & Your Local Media

Getting to know the media.Develop a trusting relationship.

Earned Media

Do great things - earn free publicity!

Go to the National Exchange Club Facebook Page and Like us!

Let’s talk about your image.Share your story.

Exchange & Your Local Media

Select a Chair – add Committee Members – Define duties.

Your Annual Public Relations Plan

Public Relations PlanPlease share your ideas

Set your goals:

State what you want to accomplish:

Some ideas – Build attendance for an event? Make Exchange more famous?

Other goals?

Establish a Timeline: For each step and activity

Budget considerations: Can you afford an ad, radio spot, flyers, posters, etc.

Action Steps: Who is doing what?

A good plan should accomplish your goals and elevate the community awareness of Exchange.

Take it step by step

PR Chairs are needed at every level.

Club LevelDistrict Level

PR Chair

Keep good lists!

Media List

Key Contacts

Passed Down

Google Search

Emails

Phone #s

Names

Updated

Media comes in many formsLet’s talk about each

Newspapers

Television

Radio

Generating Media Interest

The News Release Format

Public Service Announcements

Air time is free or at a reduced cost, but there may be production costs.

Radio Public Service Announcement

30 Seconds

• The Declaration of Independence. The Gettysburg Address. • Franklin D. Roosevelt’s “Four Freedoms” address. • John F. Kennedy’s inaugural address. • (short pause) • These historic documents, and others like them, tell the

story of our American heritage. • Take time to remember the history of our beloved nation. • Replicas of historic American documents are on display at

the Freedom Shrine at (location). This message is sponsored by the Exchange Club of (name) and (name of participating radio station).

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Public Service Announcements

Other PR Avenues

Other PR Avenues

National Publicity

National Awards

Other Guide Resources

• Exchange Milestones• Newsletter Tips and

Techniques• Bulletin Editor Checklist• Custom Logos• Print PSA’s/Ads

Coming Attractions

PR/Marketing Committee

• New Branding for Exchange• New Billboard Libraries• Public Service

Announcements

“Communications works for those who work at it.”

-John Powell, Composer