We Coach The Pros

Sandra Flores

sandra@wecoachthepros.com

facebook.com/wecoachthepros

@wecoachthepros

www.WeCoachThePros.com

Par-ti-ci-pate

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-Folders-Documents

-Sheets -Slides

Here are some of the benefits of using Google Drive:

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Here are some of the benefits using Google Calendar1. Schedule a Date2. Connect To Phone/Desktop3. Set Reminders4. Repeat Dates5. Invite People-This puts on their calendar6. Task List7. Share Calendars/See Calendars

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Here are some benefits of using Google Analytics1. It is completely free of charge2. Able to find out how your visitors locate your website.3. Able to identify which pages and links your visitors click the most. 5. Visitor segmentation.6. Able to fine tune your website.

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Benefits of Using Google Voice:1. Routing power2. Screening power3. Voicemail power4. SMS power5. Mid-call power

1. Powerful Profiles in Your InboxContact history, live, mutual contacts, email history

2. See Who Opens and Clicks Your EmailEmail tracking, live notifications when opens or clicks on one of your emails.Know when,how many times, where,& from what device they opened your email.

3. Easily Schedule Emails for LaterEmail scheduling. Send reminders to yourself.

Benefits Of Using Sidekick Extension:

Content management system (CMS) is a computer application that supports the collection ofmanaging,publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface. Digital content may take the form of text (such as electronic documents), multimedia (such as audio or video files), or any other file type that follows a content lifecycle requiring management.

A contact manager is a software program that enables users to easily store and find contact information, such as names, addresses and telephone numbers. They are contact-centric databases that provide a fully integrated approach to tracking of all information and communication activities linked to contacts.

V.S.

WHATS THE DIFFRENCE?

“Our product is known for its ease-of-use. With AWeber, it’s pretty confusing to even choose a template. They ask questions like, ‘choose between a broadcast and a follow-up series,’ and it’s not easy to figure out what they mean.”

“We have an award-winning customer support department, including extended phone hours seven days a week, because we know that as a [insert industry], you might be working outside of business hours. If you need marketing, design or technical help, a live person can help you.AWeber has some chat support, and only has phone support on weekdays.“[If they bring up Autoresponder] “Our Autoresponder is designed for small businesses and nonprofits who want to automatically deliver personal, timely, and relevant messages to their customers. Unlike AWeber, our Autoresponder is built on an easy-to-use editing system so getting started is hassle-free.”

“We have tons of free resources like webinars, educational content, our blog and local events to guide you, whatever your level of experience.”

“We have online marketing tools that AWeber lacks, because we know it can take more than just an email to reach your customers and grow your business. We let you run offers through your Facebook page, send surveys, host online event registration and event promotions, create trackable coupons you can add right into your email campaign, and more.”

• “Difficult to set up a trial”• “Difficult to choose templates and create and email”• “Limited phone support hours (weekday only)”• “No mobile app”

Ease-of-Use

Marketing Tools

AWeber Product/ Offering

Weaknesses

Award- Winning Customer Support

Autoresponder

Resources

Company Info/ Target Market

Founded in 1998; 110 Employees, 120,000 customers. Provides many features for companies with huge lists. We are focused on the SMB/NP, so our product will always be designed to meet your needs.

A Weber Product/ Offering Strengths

*Date-based Autoresponder with unlimited sends

*600+ mobile responsive email templates

Pricing Comparison

“Priced similarly to CTCT at each level”0 - 500

501 - 2,5002,501 - 5,0005,001 - 10,000

$19/mo$29/mo$49 mo$69/mo

Return to TOC

“It’s always wise to comparison hop.

Here’s how we’re different:”

Updated 12.15.14

“If you (or any of your clients) ever need a little help, there’s no one to talk to at MailChimp. For free accounts, they have an FAQ page you can search, and you can send them an email. They don’t promise to reply anysooner than 24 hours. For paid accounts (over 2000 contacts) there is chat support available. That is it! W ith CTCT, you and your clients get an award- winning customer service department. If you need marketing, design or technical help, a live person can help you.”

“With MC, you can only send your email to one of your clients’ list at a time. We make segmenting easy. Send that email to as many lists as you like.”

“We’ve been tested! We’ve been around longer and we actually have a larger customer base – we have more paying email marketing customers than anyone else serving small businesses.“

“We don’t make you or your clients subscribers opt in to your list twice – MailChimp does.”

“We have tons of free resources like webinars, educational content, our blog and local events to guide you and your clients, whatever your level of experience.”

“CTCT has online marketing tools that MailChimp lacks, because we know your clients need more than just an email to reach their customers and grow their business. We let you run offers through a Facebook page, send surveys, host online event registration and event promotions, create trackable coupons you can add right into their email campaign, and more.”

• “Need to be tech- savvy to use”

• “Double opt-in”• “Can only email

one

• “No chat or phone support unless you’re a paying customer.”

• “No design services”• “Autoresponder not available for

Marketing Tools

MailChimp

Product/ Offering

Award- Winning Customer Support

Resources

Opt-In Once

Email Multiple Clients at OnceIn

Business Longest

Pricing Comparison

“Pay-as-you-go available, relevant to those who have 2000+ contacts and do not send often.”

2501-5000 $35/mo up to $50/mo 5001-10,000 $55/mo up to $75/mo

MailChimp Product/ Offering Strengths

-Free up to 2000 contacts

-A/B testing

-Clean, trendy design

Current Marketing Focus

Founded 2001; 250 employees; private company.

MailChimp creates its product for any size business to use, and in order to make money they need to get customers with large lists. Our focus is on the SMB/NP, so our product will always be designed to meet your needs.

If trialer mentions 7 million users: They claim 7 mm, but they are a private company so they don’t have to prove how many of these users are inactive. Since they provide a free

service, many sign up for accounts and don’t use it.

Free to 2000 contacts 2000-2500 $30/mo

“It’s always wise to comparison shop.

Here’s how we’re different:”

Weaknesses

list at a time” free users”

Return to TOC

Updated 12.15.14

“We have an award-winning customer support department, including extended phone hours seven days a week, because we know that as a [insert vertical], your client might be working outside of business hours. We’ve won 6 National Stevie Awards for Best Customer Service AND Sales department since 2012! iContact only has phone support on weekdays.“

“We have tons of free resources like webinars, educational content, our blog and local events to guide you and your clients, whatever your level of experience.”

“We have online marketing tools that iContact lacks, because we know your clients need more than just an email to reach their customers and grow their business. We let you create offers through a Facebook page, send surveys, host online event registration and event promotions, and create trackable coupons you can add right into your clients’ email campaigns, and more.”

• “No stock images available in image library”• “Social media product is just for scheduling posts, not a driver of

business growth”• “Limited phone support”

Marketing Tools

iContact Product/ Offering

Weaknesses

Award- Winning Customer Support

Resources

Company Info/ Target MarketFounded 2003; 167 employees; 55,000 customer; owned

by Vocus. iContact’s parent company, Vocus, discontinued some of its SMB products (public relations software) in 2013. They create email products for large senders. We are focused on the SMB/NP, so our product will always be designed to meet your needs.

iContact Product/Offering Strengths-Easy-to-use Email Marketing tool-Social-scheduling & posting options click segmenting

Pricing Comparison

“Priced similarly to CTCT at each level”0 - 250251 - 500501 - 10001001 - 25002501 – 50005001 – 10000

$10/mo$14/mo$19/mo$29/mo$47/mo$74/mo

“It’s always wise to comparison shop.

Here’s how we’re different:”

Updated 12.15.14

“Vertical Response has a limited feature set that doesn’t compare to the

Email Service Provider market leaders. The email editor lacks basic things like spell check and a SPAM content check. These are important features that Constant Contact has, that you and your clients don’t want to do without.”

“Vertical Response has very few templates. We have 6x as many! And the 50 or so that they have are actually all pretty similar. We have a variety of

layouts and styles, and industry-specific ones as well, so you can find the right template that works for your client as well as for the purpose of their email.

We also have a team of marketing and design experts available to guide and help you create your clients’ emails or other marketing campaigns.”

“We have an award-winning customer support department, including extended phone hours seven days a week, because we know that you might be working outside of ‘normal’ business hours. If you need marketing, design or technical help, a live person can help you. VR only has limited phone support, and it’s only on weekdays.”

“We have tons of free resources like webinars, educational content, our blog and local events to guide you and your clients, whatever your level of experience.”

“CTCT has online marketing tools that VR doesn’t have, because we know your clients’ need more than just an email to reach their customers and grow their business. We let you run offers through a Facebook page, send surveys, host online event registration and event promotions, create trackable coupons you can add right into their email campaign, and more.”

“If a 0-10 employee company: Vertical Response is focused on getting more mid-sized businesses with 50-100 employees. We’re exclusively focused on SMBs and NPs, so our product, our customer service, our design services and our educational content meet your needs.”

• “Generally lacking in features compared to market leading Email Service Providers”

• “Only about 50 templates, not industry-specific”

• “No stock image library”• “No Autoresponder”• “Has Social Sharing, but no

other mktg tools”• “Limited phone support

Focused on SMB & NP

Many Features

Award- Winning Customer Support

Variety of Templates and Layouts

Resources

Online Marketing Tools

Vertical Respons

e Product

/ Offering

Company Info/ Target Market

100 employees; 45,0 0 0 customers; owned by Deluxe.Acquired by Deluxe last year, which is a check printing company – so their focus is divided. We are focused on the SMB/NP, so our product will always be designed to meet your needs.

They are a fraction of our size. 13x as many SMBs/NPs have entrusted us with their marketing it.

VerticalResponse Product/ Offering Strengths

-Free up to 1000 contacts

-Free for NPs

-Automatic resizing of images

-Responsive templates

Pricing Comparison

“Pro Plan includes: connect up to 6 FB or Twitter accounts, dedicated contact person, delivery rate improvement review, template with logo.”

Basic free free

$22/mo$33/mo$55/mo

Pro$16/mo$32/mo$48/mo$80/mo$120/mo

0 – 500501 – 10001001 – 25002501 – 49995000 – 9999

“It’s always wise to comparison shop.

Here’s how we’re different:”

Weaknesses

• “Templates all look the same” (weekday only)

Return to TOC

Updated 12.15.14

18© Constant Contact 2014

Grow with Constant Contact

One Toolkit. One Login.All the marketing

campaigns you needTogether in one place

.

Offers& Promotions

Events& Registrations

Feedback& Surveys

Newsletters& Announcements

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You are not marketing.If you’re not measuring,

© Constant Contact 2014

Social Media 101The Basics of Social Media

#ctctsocial @constantcontact

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marketing

Types of events

At its core, marketing is abouteliciting a physical and measureable

response

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Pull registrations

Types of events

What are

campaigns?

Push invitations

Facebook LinkedIn InstagramTwitter Pinterest Youtube

WHERE ARE YOU TODAY?

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You are not alone

of small businesses 54%

of nonprofits57%

Source: Constant Contact Nonprofit Pulse Survey

Source: Constant Contact Small Business Survey

need help with social media marketing.

need help with social media marketing.

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Concerns?

I’ll never have millions of fans.

Social media looks really interesting,

BUT…

I don’t know what to say on social media.

Using new marketing tools

sound great, BUT…

I’ll never have a dedicated staff to do it right.

Reading what’s being said sounds

useful, BUT…

I just don’t have the time to stay current.

I hear about new tools and networks every day, BUT…

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source: Constant Contact Small Businesses Then & Now study

Then vs. nowSocial media marketing for small businesses

10%

2008

% of small businesses using social media marketing

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source: Constant Contact Small Businesses Then & Now study

Then vs. nowSocial media marketing for small businesses

87%

2013

% of small businesses using social media marketing

Why use social media?

It influences decisions

55%

Source: Fedelta

share purchases on social networks

68%

Source: MDG Advertising

learn more about a charity if they see a friend posting about it

74%

rely on social networks to guide purchase decisions

Source: Fedelta

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Why use social media?

Engagement is the new word of mouth

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Why use social media?

ENTICE to stay in touch

ENGAGE People

Engagement drives SOCIAL

VISIBILITY

Provide a “Wow!”EXPERIENCE

Why use social media? | Top social networks | What do I say?| Get started today

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Top 5 social networks

Facebook

All

Primary Audience

Useful, interesting, informative content

Looking For

Sharing text, photos, videos and reaching a large audience

Best For

B2B, B2C, nonprofit

Used By

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Top 5 social networks

Linkedin

Business

Primary Audience

Industry news, tips, solutions

Looking For

Sharing thought leadership

Best For

Mostly B2B

Used By

42

Top 5 social networks

Twitter

Young adults

Primary Audience

News, brand updates, trends

Looking For

Sharing news, and original and curated content

Best For

B2C, nonprofit

Used By

43

Top 5 social networks

Pinterest

Women, foodies, crafters

Primary Audience

Photos, videos, products, tips

Looking For

Sharing visual content for products, how-to, e-books

Best For

B2C

Used By

44

Top 5 social networks

Instagram

Young Adults

Primary Audience

Photos of People & Products

Looking For

Sharing visual content for products, adding links to website, blog

Best For

B2C

Used By

45

Top 5 social networks

Google+

Men, students, software developers

Primary Audience

Links, photos, video, news, blog posts

Looking For

Increasing your searchability and expertise

Best For

B2B, B2C, nonprofit

Used By

46

Facebook LinkedIn Twitter Pinterest Instagram Google+

AllBusinessFocused

AllMostly Women

Young Adults

Mostly MenIT & Mktg

Sharing, text, photos

& links

Sharing news,

product info, testimonials

Sharing text, news,

photos & links

“Pinning” photos,

videos & images

Photosof people

& Products

Sharing, text, photos

& links

EngageIncrease VisibilityLarge

Audience

Thought leadership;

Groupsand

Comments

Retweets,Influencers

&Reputation

Building

Sharing products,

how-to/tips, e-books,

Ideas

Link to products or

website,Likes &

Comments

Better SEO& Reputation

Building

What do I say?

What do I say?

Get likes, shares, comments

Entertain, invite conversation, ask questions, images & video

50%

Be useful & informativeIndustry info, hints + tips,

curate content30%

About your businessCalls to action, not “buy now” 20%

Know What do I say? 50%-30%-20% Rule

1What’s something you could share this week that’s entertaining and invites conversation (50%)?

2What’s something you could share this week that’sabout your industry, hints or tips, or is curated (30%)?

3What’s something you could share this weekabout your business but is not about “buy now” (20%)?

© Constant Contact 2014

Grow Your Business with Email Marketing

Simple Marketing Strategiesfor Small Businesses and Nonprofits

50

Marketing

Engagement marketing

newbusiness

~90%Word of mouth

~10%New prospects

Newbusiness

Keep your hands up if more than 75% is referrals/word of mouth-more than 90%?

How many of you think 50% of your new business comes from referrals

or word of mouth?

51

Marketing

Engagement marketing

~9%Word of mouth

~1%New prospects

~90%Currentcustomers

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2. How to set marketing goals

Engage members, advocates, volunteersIncrease donations, revenue

Nurture leads and relationships

Drive repeat business and word-of-mouth referrals

Reach new customers, donors

Marketing goals are general

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3. Campaigns that drive action

The difference between...

Email Email marketing

and...

Email is hard to beat.

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Why

Lots of physical, measurable response

Easy to brand with colors & logos

Low cost with high ROI

Connect with your audience

Reaches people wherever they are (mobile)

Drives business!

How

Announce your latest new products

Send seasonal gift ideas

Alert to upcoming events

Offer coupons to VIPs

Deliver tips to your new clients

3. Campaigns that drive action

A: EmailMore than half of all emails are opened on a mobile device

Q: What is the #1 app on cell phones?

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1. Marketing for today

More people own a cell phone than own a toothbrush!

Source: Litmus

Source: Blue Hornet

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Avoid using too much text.

80% of users delete email

that doesn’t look good on mobile.

3. Campaigns that drive action

5. Make it mobile

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50%

Less is More.

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3. Campaigns that drive action

3. When to send & post

Social media • 3-5 times a week is plenty• Use automated tools to help

Email• Monthly is most common • When are they likely to take the action you want?

• Set up “Welcome” & “Update” Emails• You can pre-schedule Email Campaigns• Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement

Automate What You Can

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Make sure you listen and respond!3 to 5 Times A Week, 20 mins at a time

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Start where you areAnd where your customers andrelationships are.

SAVE!

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Small business marketing is...Nurturing

relationships.Delivering on your

promise.

Getting measurable

results.

Make your appointment for your 30 minute marketing consultation before you

leave today

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You can do this!

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