your marketing message your logo here. overview of our time together… consider this an interview...
TRANSCRIPT
Overview of Our Time Together…• Consider this an Interview• Home Building Defined
–Design–Pricing–Construction–New vs. Used
• Next Steps- Homesite Review & Selection Consultation
About (Builder)• (Positioning Statement- Begin with
“Who are you?” Years in business, specialty, location, etc.)
• (What have you done to address changing economy- describe your process, focus on budgets, design, etc.)
• (Your Unique Selling Proposition- You are the only…) Membership
Logo or Special Award here
Builder Picture Here
or Team Photo
Pricing
Bidding “Cheap Price”•Assumptions
•Design•Specifications•Installation Methods• “Buying” the Bid
“Short-term approach of home ownership”
Pricing
Design/Build “Low Cost”•No Assumptions
• Collaborative Design• Agreed Upon Specifications• Transparent Installation Methods
“Long-term approach of home ownership”
Construction
Land- Zero Variation (25%)
Lumber- Minimal Variation (25%)
Labor- Dramatic Variation(50%)
The Construction Process for Your New Home
1.Remove the Unknowns BEFORE you start
2.Quality Inspections
3.Multiple Lines of Communication