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Wednesday, June 20, 2012 | New York, NY

2012 ANA/IEG Sponsorship & Event Marketing Members Only Conference

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Table of Contents

Agenda .......................................................................pg 3

Attendees ...................................................................pg 6

Speaker Bios .............................................................pg 13

ANA Information ....................................................... pg 17

www.ana.net 2

2012 ANA/IEG Sponsorship & Event MarketingMembers Only Conference

Agenda

Overview

2012 ANA/IEG SPONSORSHIP & EVENT MARKETING MEMBERS ONLY CONFERENCE

Today, more than ever, marketers are challenged with the need to innovate and improve the effectiveness of their sponsorships and event marketing programs. The ANA/IEG’s third-annual Members Only Conference will explore how marketers are elevating the role of sponsorships and event marketing within their marketing mix. This complimentary, client-side marketers only event will feature senior marketers and sponsorship leaders discussing the strategy and activation behind their cutting-edge programs. They will highlight the steps they are taking to improve the performance of their activations through expanded integration, greater utilization of digital tools for engagement and new perspectives around measurement. Join us for a fun and informative day and learn how to take your sponsorships to the next level.

Agenda

Continental Breakfast (8:15 am)

General Session (9:00 am)

TRANSFORMING SPONSORSHIPS INTO VALUE-CREATING PARTNERSHIPS

IEG CEO Laren Ukman will identify the key value drivers that leading brands are leveraging to turn sponsorship and event marketing from an expense to an investment that delivers real returns. The discussion will include: activating partnerships to create meaningful brand stories; communicating the purpose at the heart of sponsorships; engaging in ways that create emotional bonds; and establishing meaningful methods to measure results through advanced analytics that go beyond intermediate brand measures and deliver real results connected to consumer and customer impact, and ultimately to business objectives.

Laren UkmanChief Executive OfficerIEG, LLC

Jim AndrewsSenior Vice President, Content StrategyIEG, LLC

PRICELESS: MASTERCARD’S STRATEGIC APPROACH AND ACTIVATION OF SPONSORSHIPS

MasterCard has a history of success in sponsorship, with longtime relationships that include Major League Baseball, the PGA TOUR, NFL teams, the GRAMMY Awards and other rightsholders. In the past year, the company’s Priceless Cities program has maximized these and other partner relationships to create stronger connections with cardholders by providing them exclusive access and offers, as well as extraordinary experiences, connected to the things they are most passionate about, from sports and entertainment to travel and food. Alison Giordano, who is responsible for strategic direction and oversight of all MasterCard U.S. sponsorships, will look at how the company earns a return on these different types of investments from the perspective of its brand, its business partners and its cardholders.

Alison GiordanoVice President, U.S. SponsorshipsMasterCard Worldwide

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THE PEPSI CHALLENGE: MANAGING AND MAXIMIZING MAJOR INVESTMENTS IN SPONSORSHIP

This conversation with the executive responsible for one of the largest sports sponsorship portfolios in the world will address PepsiCo’s new strategy for leveraging its partnerships across multiple products and brands, and share insights learned from negotiating, activating and measuring relationships that include Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League and athlete endorsements such as Peyton Manning, Landon Donovan and Serena Williams on behalf of iconic brands such as Pepsi, Gatorade, Quaker, Tropicana and Frito-Lay.

Jennifer StormsSenior Vice President, Global Sports MarketingPepsiCo, Inc.

HERTZ AND LIVENATION’S ‘MOVIN WITH MUSIC’ INTEGRATED SPONSORSHIP

In December 2011, The Hertz Corporation announced their Hertz ‘Movin’ with Music’ program, a groundbreaking, multi-year sponsorship and marketing alliance with Live Nation Entertainment aimed at tapping into millions of music fans to drive market share and promote the Hertz brand. The Hertz/Live Nation partnership taps into virtually every facet of Live Nation Entertainment’s integrated marketing and eCommerce network, spanning every stage of the live entertainment experience from ticketing and concerts to mobile and social media. In this session, Jerry Preyss, vice president and chief creative officer – The Hertz Worldwide and Russell Wallach, president – Live Nation Network, will discuss how their partnership is driving consumer engagement for Hertz and exposing the brand to millions of fans before, during and after live music events. They will share how their alliance creatively combines traditional and digital media advertising, social media, mobile, special events and artist affinity offers, and integrated point-of-sale opportunities cross-tied to ticketing and car rental transactions to create value for both brands.

Jerry PreyssVice President and Chief Creative OfficerHertz Worldwide

Russell WallachPresidentLive Nation Network

Luncheon (12:50 pm)

General Session Cont. (1:50 pm)

THE EVOLUTION OF MARS’ PARTNERSHIP WITH NASCAR

Mars has been one of NASCAR’s premier partners for over 18 years as well as the primary sponsor of Kyle’s Busch’s #18 Toyota. In this session, William Clements, vice president sponsorships - Mars and Norris Scott, vice president, partnership marketing & business solutions - NASCAR, will discuss NASCAR sponsorship trends and insights behind how Mars is continuing to derive new value through their relationship. William and Norris will share how Mars is leveraging their NASCAR sponsorship through an integrated strategy of online, broadcast, event marketing and retail activation to garner greater return on objectives as their partnership continues to evolve.

William ClementsVice President, SponsorshipMars Incorporated

Norris ScottVice President, Partnership Marketing & Business SolutionsNASCAR

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Agenda Cont.

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KPMG’s GLOBAL BRAND AMBASSADORS

KPMG is a respected global leader in the audit, tax and advisory industry. KPMG has made strategic investments in sports properties that align with their core strengths and corporate values while elevating the KMPG brand identity of “cutting through complexity” globally. In this session, Shawn Quill, director, sports marketing & sponsorships – KPMG, will discuss the company’s approach to sponsorships, including how they are leveraging their relationships with PGA Champion Phil Mickelson and LPGA Champion Stacy Lewis to build the KPMG brand in conjunction with each players’ international competitions. Shawn will share how KPGM continues to innovate their sponsorships with new activations to establish mutually beneficial relationships that position Phil and Stacy as true ambassadors for the company while empowering each individual’s personal success on and off the golf course.

Shawn Quill Director, Sports Marketing & Sponsorships KPMG

Adjournment (3:30 pm)

Agenda Cont.2012 ANA/IEG Sponsorship & Event Marketing

Members Only Conference

Michelle AcostaDirector, Consumer Promotions & SponsorshipsLG Electronics

Bobby AgarwalDirector, Snacks F&BE Portfolio GoodnessThe Hershey Company

Bob AglioneDirector, Event Marketing & CommunicationsMarch of Dimes

Allison AllenSenior Manager, Corporate PartnershipsASPCA

Tracy AlleryCategory Director, ProcurementDiageo North America, Inc.

Kristin AltimariCommunicationsINVISTA

Laura AlvesPublic Relations/Marketing ResponsibleIKEA North America

Peter AmadorSales PlannerSoccer United Marketing

Jim AndrewsSenior Vice President, Content StrategyIEG, LLC

Kelly AnnisDirector, Consumer PromotionsPost Holdings, Inc.

Alex ArnzSenior ManagerVerizon Communications

Danielle AvedonSenior Manager, Global AdvertisingAvon Products, Inc.

Natanya AzranMarketing ManagerBuffalo David Bitton

Luz BaltodanoBrand MarketingWyndham Worldwide Corporation

Brian BeckerVice President, Content SolutionsJPMorgan Chase & Co.

Matthew BelkinSenior Director, Sales DevelopmentLive Nation, Inc.

Alice BelloVice PresidentBank of New York Mellon

Denise BennettSenior Manager, Global Marketing PartnershipsNBA

Alla BenyatovMarketingSony Music Entertainment

Pamela BerkowitzManager, Business DevelopmentNetJets

Ray BiancoMSG, Vice President Marketing Partnerships & SolutionRockettes

Kimry BlackwelderGlobal Communications and Events ManagerCole-Haan, Inc.

Dayna BlundoMarketing Director, Loyalty MarketingWyndham Worldwide Corporation

Michelle BolestaProduct ManagerShire Pharmaceuticals Inc.

Barbara BoodyGroup Manager, SponsorshipsVerizon Communications

Stephanie BorgesDirector, Corporate AlliancesSix Flags, Inc.

Cathy BottiDirector, Brand and Bank MerchandisingCapital One Services, Inc.

Yina BravoDirectorMasterCard Worldwide

Janet BrayBroadridge Financial Solutions

Jennifer BreithauptSenior Vice President, Experiential Marketing & Wealth SectorCitigroup Inc.

Heather BrighamSenior Account Manager, Partnership MarketingNASCAR

Ellen BrownDirector, Market KnowledgeBP Lubricants USA

Brooke BurdgeMarketing AssociateDeloitte

Lisette BurgosManager, Conferences & EventsThe Depository Trust & Clearing Corporation

Joseph BurkeBTO Category Sourcing Manager - MarcommIBM Corporation

Kornel BurnaczAssociate Director of Market ResearchCombe Incorporated

Nayyar ButtDirector, Marketing OpsJuniper Networks

Michael BuzzeoHead of International MarketingForex Capital Markets

Sonia CannistraciMarketing DirectorNew York Life Insurance Company

Orla CareyManager, Advertising and DMTourism Ireland

Joan CarterDirector of Corporate RelationsMemorial Sloan-Kettering Cancer Center

Rachel Casaclang-SzellSenior Marketing Communications SpecialistTIAA-CREF

Julie ChanDirector, International MediaPfizer Consumer Healthcare

Attendees

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Kimberly CharlesDirector, Sales & Marketing CommunicationsChoice Hotels International, Inc.

Donald ClarkExecutive Director - USAA SponsorshipUSAA

William ClementsVice President, Sponsorship and Sports MarketingMars Incorporated North America

Mark ClowesDirector, Global BrandingAIG

Kaitlin CoariGlobal Marketing Partnership InternNBA

Abbe CohenSales CoordinatorLive Nation, Inc.

Adam CrossVice President Corporate AlliancesSix Flags, Inc.

Carol CummingMasterCard Worldwide

Candace CybertPurchasing Manager, A&PMoet Hennessy USA

Margaret DalyDirectorNew York Life Insurance Company

Stefan DanielsIntern, Global Marketing PartnershipsNBA

Charitie Dantis-GayoDirectorAmerican Express Company

Annamarie De La CruzDirector, Member MarketingWeight Watchers International, Inc.

Emily DebevecSenior Account ManagerLive Nation, Inc.

Martin Dell’ArcipreteBrand AssociateLincoln Financial Group

Christine DilandroHead of Media, CitiCiti

Alexandra DimodicaDeloitte

Grace DjuranovicSponsorship Project ManagerUBS Americas, Inc.

Terry DolanSenior AssociateBank of New York Mellon

Diarra DouglasGlobal Commercial Card Event MarketingJPMorgan Chase & Co.

Tracy Drelich-KnauerAssistant Promotions/Sponsorship Mgr.BP Lubricants

Bill DugganGroup Executive Vice PresidentANA

Sumitra DuncanKnowledge and Research SpecialistANA

Brian EatonSenior Marketing ManagerUSAA

Jim EchiksonSenior Director, Corporate PartnershipsASPCA

Carolyn EckertSponsorship, Promotions and Creative Services ManagerBP Lubricants

David EisenbergManager, Global Sponsorship & EventsAmerican Express Company

David EllisMarketing AnalystStarr Companies

Jessica EngsterSales CoordinatorNetJets Inc.

Michael FarrellManager, Corporate AlliancesSix Flags, Inc.

Kristin FasslerDeputy Director of MarketingRandom House

Mike FeeleyLighting Science Group, Brand ManagerPegasus Capital Advisors, L.P.

Peter FeiginExecutive Director, Sales and MarketingNetJets Inc.

Max FelderDirector, National Events & Marketing PartnershipsMacy`s

Mike FergusonSenior Manager, Sponsorship & Media SalesANA

Raya FinkelsteinSenior Marketing ManagerSiemens Corporation

Michael FinnPresidentBrightLine Partners LLC

Steve FlatowHead of Marketing, Bloomberg SportsBloomberg L.P.

Mish FletcherSenior Partner, Worldwide Marketing DirectorOgilvyOne Worldwide

Julie FoorMedia SpecialistIKEA North America

Stephanie FordMarketing ManagerVerizon

Vincent FrezzoDirector, Global Media, Digital and Integrated CommunicationsCoty Prestige

Rebecca FrommerMarketing CoordinatorASPCA

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Attendees Cont.

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Walter FryeDirector, Entertainment SponsorshipsAmerican Express Travel Related Services Company, Inc.

Ben GaliotoAVP, AdvertisingModell’s Sporting Goods

Sarah GiannelliSenior Manager, Partnership MarketingMacy`s Inc

Mary GillinDirector, Development MarketingMemorial Sloan-Kettering Cancer Center

Allison GiordanoVice President, U.S. SponsorshipsMasterCard Worldwide

Florian GmeinerManager, Marketing-The AmericasLufthansa

Jessica GoldsteinCoordinator, MarketingNBA

Michael GoldsteinVice President, Business Leader - Global SponsorshipsMasterCard Worldwide

Stephen GoldsteinVice President, Strategic Alliance MarketingChubb Corporation

Chris GolierVice President, Mobile Marketing & StrategyNHL Enterprises

Jennifer GomesSenior Marketing Communications SpecialistLiberty Mutual Group

Eileen GonthierSenior Brand ManagerBimbo Bakeries USA

Debra GoodlettMarketing ManagerGlobal Experience Specialists

Sanjna GroverCoordinator Ethnic MarketingLufthansa German Airlines

Angela GruszkaDirector of Brand Strategy/Public RelationsABC Carpet & Home Co., Inc.

Jeanine GuilfoyleSenior Program Manager, Marketing CommunicationsStryker Orthopaedics

Heidi HalpernCorporate Vice PresidentNew York Life Insurance Company

Adrianne HamptonAssociateAmerican Express Travel Related Services Company, Inc.

Christine HaringDirector, MarketingKPMG LLP

Kyler HengstGlobal Brand MarketingMetLife, Inc.

Matt HerrSpecialist, Programs MarketingCanon U.S.A., Inc.

Florence HoSenior Director, Loyalty MarketingWyndham Worldwide Corporation

Liz HoDirector of MarketingHealthfirst

Scott HorowitzVice President, Marketing Partnership ActivationPhoenix Suns

Jason HowellAccount ExecutiveAdvertising Database

Crystal HudsonSenior Marketing Officer, Entertainment & Sports MarketingAmtrak-National Railroad Passenger Corp.

Phil HughesProduct ManagerStryker Orthopaedics

Lisa HurwichVice President, Marketing StrategistU.S. Trust, Bank of America

Darrell JohnsonSenior Director Regional MarketingHeineken USA, Inc.

Marybeth JonesSenior Vice President, EventsNetJets Inc.

Melanie JonesAccount Manager Commercials, EI US Features and CommercialsEastman Kodak Company

Allen KantorowitzDirectorANA

Brian KasabulaVice President, Sponsorships and AdvertisingM&T Bank

Alisa KaswellMarketing ConsultantBank of America

Attila KelemenDirector, Brand and ChannelsKPMG LLP

Lynn Kestin SesslerSenior ProducerRandom House

Alisa KhanManager, Brand ManagementAmerican Express Company

Kristina KloberdanzWW Sponsorship Marketing ManagerIBM Corporation

Robin KormanSenior Vice President, Loyalty MarketingWyndham Worldwide Corporation

Renee KorusSenior Marketing ManagerWeight Watchers International, Inc.

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Attendees Cont.2012 ANA/IEG Sponsorship & Event Marketing


Mike KozakSenior Account DirectorNASCAR

Rachel KrausNational Director, Partnership MarketingThe Westfield Group

Amy KraussVice President, ConsultingWasserman Media Group

John KristickGroupM

Volodya KrulDirector of Online Customer ExperienceWyndham Worldwide Corporation

Carter LaddManager, Business DevelopmentSoccer United Marketing

Neal LattnerSenior Director, Marketing CommunicationsSharp Electronics Corporation

Corinne LauLocal Marketing SpecialistIKEA North America

May LauDirector, Special EventsLord & Taylor

Katie LayInternBroadridge Financial Solutions

Candace LeedsVice President of Public AffairsLoews Corporation

Dale LehmanLocal Marketing Specialist/New YorkIKEA North America

Keren LeinsonMarketing ManagerNoga Dairy, Inc.

Zami LeinsonPresidentNoga Dairy, Inc.

Denise LeyheSenior Vice President, Head of Sponsorships and Charitable GivingCitizens Financial Group, Inc.

Chao LiaoHalo, Marketing AssistantPegasus Capital Advisors, L.P.

Alexander LimNBA

Matt LindnerRegional Marketing ManagerIKEA North America

Victoria LopezAccount ExecutiveSoccer United Marketing

Allison LowenfeldMarketing AssociateCleveland Clinic

Elliot LumVice President, Strategic MarketingColumbia Records, Division of Sony Music

Scot MacMillanAssociate Marketing Manager, Consumer PromotionsGreen Mountain Coffee Roasters, Inc.

Fred MangioneExecutive Vice President, Chief Marketing OfficerBrooklyn Nets

Ralph MarburgerRegional Category Director, Men’s Hair CareCombe Incorporated

Ari MarkManager, Business DevelopmentNBA

Greg MarkantManager, Committees & ConferencesANA

Julie MarlowManager, Global AdvertisingAvon Products, Inc.

Sylvain MassonPurchasing DirectorHeineken USA, Inc.

Josephine MastroserioLeader, Global Strategic SourcingMasterCard Worldwide

Brian MaynardDirector, MarketingWhirlpool Corporation

Carolanne McAuliffeVice President, MarketingNBA

Rich McCannBrand Manager M&M’sMars Incorporated

Chris McDermottManager, Key Events and SponsorshipsIBM Corporation

Kristen McDonoughVice President, ConferencesANA

Melissa McLeanasPartnership Marketing ManagerSix Flags, Inc.

Meghan MedlockDirector, Committees and ConferencesANA

Eric MeehanSenior Marketing AssociateSEI Investments Company

Yasmin MelendezDirector, Committees & ConferencesANA

Kimberlee MertzDirector, Head of Brand and MarketingBarclays Capital

Kevin MessamPartner/Director of MarketingBrooklyn Athletics

Alison MetcalfeVice President, Marketing, USTourism Ireland

Mariana Ng MeyersonFinancial AdvisorMerrill Lynch & Co., Inc.

Pete MichalskyVice President Corporate Sales and MarketingBonnier

Georgiana MireaSenior Manager, MobileAmerican Express Travel Related Services Company, Inc.

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Lorna MontalvoLocal Marketing SpecialistIKEA North America

Luz MoralesLocal Marketing SpecialistIKEA North America

Julie MorinBrand ManagerGeneral Electric Company

Chris MoseleySenior Vice President, Product Management and Brand OversightRockettes

Nan MosesPartnership Marketing CoordinatorSoccer United Marketing

Diksha NagiaMarketing InternDeloitte

Amanda NaimanMarketing Communications ManagerSiemens Corporation

Ashley NemethCollegiate Church Corporation

Vic NobleConsumer Brand Director, LialdaShire Pharmaceuticals Inc.

Lynn O`DonnellWeb Content SpecialistANA

Gary OcchiogrossoChief Development OfficerTRUFOODS

Janet ParodiAssociate Director, Multi Channel MarketingNovartis Pharmaceuticals Corporation

Michael PatentVice President, Global Marketing and PartnershipsAEG Worldwide

Rich PerezDirector MarketingPfizer Inc

Frank PerryVice President, SalesAdvertising Database

Maureen PerutaAVice President, Strategic Alliance Marketing CommunicationsChubb Group of Insurance Companies

Tami PetersonMarketingIKEA North America

Lan PhanDirector, Member ServicesANA

Ari PollackSpecialist, Brand Management & AdvertisingEmblemHealth

Noelle PorcoroBrand Manager - Snickers NFL SponsorshipMars Incorporated

Jerry PreyssVice President and Chief Creative OfficerHertz Worldwide

Nick PrimolaVice President, Member RelationsANA

Deepali PurohitMarket Knowledge AnalystBP Lubricants

Shawn QuillDirector, Sports Marketing & SponsorshipsKPMG LLP

Lisa QuinnDirectorNBA

Ellen RappaportHead of Production, Global AdvertisingAvon Products, Inc.

Josh RaskinCoordinator, Partnership MarketingMacy`s Inc

Sheri ReaganVice President, Business and Financial Affairs - Global Advertising Brand ManagementAmerican Express Company

Tiffany RheeAssociate Manager, Member RelationsANA

David RhodesSales ManagerAdvertising Database

Rolando RicardezVice President, Experiential MarketingCitigroup Inc.

Greg RileySuper 8 Senior Marketing ManagerWyndham Worldwide Corporation

Luis RodriguezAccount Executive, Business DevelopmentMajor League Soccer

Emily RoetzelGlobal Account ManagerSoli United

Meital RofeMembership Manager, Member RelationsANA

Heidi RohmMasterCard Worldwide

Scott RolfVice President Community, Sports and Event MarketingDick’s Sporting Goods Inc.

Wendy RossSenior ManagerAmerican Express Company

Claire RustSourcing Manager, Indirect ProcurementColgate-Palmolive Company

Lisa SaarIKEA North America

Kyra SafronoffSenior DesignerNASCAR

Mark SageSenior Vice President, Business DevelopmentNetJets Inc.

Tom SammutSenior Manager, Marketing SupportCanon U.S.A., Inc.

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Vyette SanoubaneDirector - Global Agency RelationsAmerican Express Travel Related Services Company, Inc.

Shannon ScanlinCommittee CoordinatorANA

Daniel SchachneGlobal Business DevelopmentNBA

Jon SchwartzDirector, Business CommunicationsNASCAR

Chris SciroccoAssociate Manager, Strategic Marketing & Communications DivisionSharp Electronics Corporation

Norris ScottVice President, Partnership Marketing & Business SolutionsNASCAR

Tiffany SenDirector, Purchasing & DevelopmentMoet Hennessy USA

Dina ShapiroDirector, Marketing Communications and BrandingAlcoa Inc.

Matt ShulmanSenior Director, Business SolutionsNASCAR

Raymond SimanaviciusMedia SpecialistIKEA North America

Ross SoodoosinghVice President E MarketingFXCM

Chris SorgieCorporate Vice President, AdvertisingNew York Life Insurance Company

Suchitra SeniorinivasanDirector, Consumer Center of ExpertisePfizer Inc

Colin StaytonMarketing Manager USA NortheastLufthansa German Airlines

Karina StellaSenior Marketing ConsultantMetLife, Inc.

Jessie StooplerGroupM

Jennifer StormsSenior Vice President, Global Sports MarketingPepsiCo, Inc.

Janet StreicherSenior Vice President, Market & Strategic ResearchCitigroup Inc.

Ann StriniDirectorAmerican Express Company

Noah SykenU.S. Media ManagerIBM Corporation

Christy TaylorManaging Director, Corporate A&DSt. Jude Children`s Research Hospital, Inc. ALSAC

Michael TherrienWW Demand ProgramsIBM Corporation

John ThompsonDirector of Marketing & CommunicationsStarr Companies

Phyllis TozziCVP, Prospecting and BrandingNew York Life Insurance Company

Larry TrinkVice President, MarketingMerrill Lynch & Co., Inc.

Rachel TrinkClient Events CoordinatorBank of America

Danielle TrombettaSenior Specialist, Brand PromotionCanon U.S.A., Inc.

Chris TuckerVice President Strategic ServicesAxis Global Logistics, LLC

Laren UkmanChief Executive OfficerIEG, LLC

Joe VenturaVice President, Account ManagementLive Nation, Inc.

Dana VernieroMarketing AssociateWyndham Worldwide Corporation

Victoria VivianiAssistant Marketing AnalystNational Grid

Kecia VoorheesSenior Manager, US SponsorshipsAmerican Express Company

Leigh WalczakCoordinator, ConferencesANA

Russell WallachPresidentLive Nation Network

Kelly WalshSummer InternLive Nation, Inc.

Tracey Warner ArnoldDeputy Director of TourismSaint Lucia Tourist Board

Kate WeisAssistant Digital Marketing & Loyalty ManagerBP Lubricants

Kaylina WhiteProfessional InternWalt Disney Parks and Resorts

Suzanne WienerLocal Marketing SpecialistIKEA North America

Bill WilburnManager, Sales & MarketingAmtrak-National Railroad Passenger Corp.

Edward WillettVice President, Business DevelopmentLadies Professional Golf Association

Kelley WilliamsManager, Marketing & CommunicationsAmerican Express Company

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Gloria WoodSenior Vice President, General ManagerAdvertising Database

Richard WoodieMarketing CoordinatorBloomberg L.P.

Dave WozniakHead of AdvertisingLincoln Financial Group

Chiajean WuManagerAmerican Express Company

Tina WymanSenior Manager, Corporate PartnershipsASPCA

Martha YoungStrategic Communications ConsultantFM Global

Jessica ZachowskiPfizer Inc

Orlando ZambranoGroup ManagerVerizon Communications

Michael ZavodskySenior Vice President, Corporate SalesBrooklyn Sports & Entertainment

Rebecca ZemonMarketing ManagerWeight Watchers

Bill ZengelExecutive Vice PresidentANA

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Jim AndrewsSenior Vice President, Content Strategy

IEG, LLC

Speaker Bios

Jim Andrews is the senior vice president of content strategy at IEG, LLC. A 24-year industry veteran and a member of IEG’s executive committee, Mr. Andrews is responsible for developing and sharing IEG’s thought-leadership content with the sponsorship industry through periodicals, webinars, blogs, strategy papers, presentations and other media. In addition to his insights into the critical issues facing sponsors and rights holders, he oversees the agenda for the IEG Annual Sponsorship Conference, and is responsible for IEG’s annual report and forecast of overall sponsorship spending, as well as compilation of IEG’s list of biggest spending companies, and its surveys on industry compensation and the opinions of sponsorship decision-makers. A frequent guest on CNN, CNBC, Bloomberg TV and other media, Mr. Andrews has been a featured speaker at hundreds of sports, arts and marketing conferences around the world. He is a founding member of the advisory board for the Center for Sports Sponsorship & Sales of the Hankamer School of Business at Baylor University. Prior to joining IEG, he had a brief career as a newspaper reporter. He is the former chairman of the board of directors of Chicago’s About Face Theatre, and also serves on the board of the Chicago chapter of the National Sports Marketing Network. Mr. Andrews earned bachelor’s and master’s degrees in journalism from Northwestern University’s Medill School of Journalism.

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William Clements Jr.Vice President, Sponsorships and Sports Marketing

Mars Chocolate North America

William Clements is the vice president, sponsorships and sports marketing at Mars Chocolate North America. He currently manages more than 30 different sponsorships across the Mars business units and brands. Mr. Clements first joined the sponsorship team in 2000 and led the Mars NASCAR sponsorship for four years. In 2004, he was appointed director of sponsorships where he played an instrumental role in the negotiation, and activation, of several high profile partnerships, including the SNICKERS® Brand NFL and M&M’s® Brand NASCAR sponsorship. He was promoted to senior director of Mars properties in 2008, and again in 2010 to his current role. His career at Mars first began in 1991, and he’s served in a number of other critical roles throughout his tenure, including the customer care, finance and marketing functions across chocolate, food, and pet categories. Mr. Clements graduated from James Madison University, where he earned B.B.A. degrees in both finance and psychology.

Alison GiordanoVice President, U.S. Sponsorships

MasterCard Worldwide

Alison Giordano currently serves as vice president of U.S. sponsorships at MasterCard Worldwide. In this role, she is responsible for developing the strategic direction and managing the company’s sponsorship activities in the U.S. region. Among MasterCard’s sponsorship properties are the GRAMMYs, Major League Baseball, the PGA TOUR, the Arnold Palmer Invitational Presented by MasterCard, the New York Giants and Stand Up to Cancer. In the past year, Ms. Giordano led the team that negotiated merchant involvement in the Priceless New York program, which was designed to help drive preference and affection for the MasterCard brand by offering cardholders extraordinary experiences, exclusive offers and privileged access to enjoy the things they are most passionate about – travel, sports, shopping, culinary or arts and entertainment. Ms. Giordano originally joined MasterCard in 2004 to manage the activation of the 2006 FIFA World Cup sponsorship, including internal communications, brand and customer marketing activation and event execution. Since then she has held several roles in the global sponsorship organization, managing programs domestically and globally for several properties, including Major League Baseball, National Football League teams, Soundstage, Rugby World Cup and PGA European Tour. Prior to joining MasterCard, she held positions at WETA, a PBS affiliate, Cotter Group, ESPN and Momentum. Ms. Giordano earned her bachelor’s degree from the University of Virginia and a M.B.A from American University’s Kogod School of Business.


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Jerry Preyss is the vice president and chief creative officer for Hertz Worldwide. At Hertz, he is responsible for global branding, customer and employee experience, innovation development, promotional programming, sponsorships and sustainability programs across all marketing and communications platforms. Some of his recent accomplishments include the transformative marketing program called Traveling at the Speed of Hertz; Living Journey, Hertz’ global sustainability initiative and the innovative partnership with Live Nation targeted at today’s Gen Y customer segment called Hertz Movin’ with Music. Mr. Preyss began his career at GE Lighting where he held positions in sales, marketing and strategic planning. There, he impacted revenues for consumer residential product lines marketed through a broad cross section of retail channels. He left GE to join Philips Electronics where he became vice president of marketing and sales for their lighting business. Mr. Preyss introduced the Philips brand in North America and was responsible for the launch of several new product lines that expanded Philips’ distribution across the U.S. into major retailers like Walmart, Home Depot and Kroger. He also oversaw their corporate sponsorships of the Olympics and World Cup soccer. Mr. Preyss left Philips to join Doner Advertising, at the time the country’s largest private advertising agency where he eventually became president. Mr. Preyss left Doner and started his own marketing agency specializing in entertainment and new product development called The Playground. His clients included Hasbro, MGA and Sony Entertainment. He sold the Playground to Bridge Worldwide, a Cincinnati-based digital platform agency with a heavy P&G portfolio. At Bridge, he was executive vice president and chief creative officer and was responsible for numerous new business wins and online. Mr. Preyss left Bridge to become president and chief executive officer of Refinery in Philadelphia, a digital agency specializing in healthcare and consumer brands that he later sold to WPP’s G2 unit in New York. He has won numerous industry awards including a Gold Lion at Cannes; two Gold Effie’s and is the 2011 recipient of the Hertz Global Leadership Award.

Shawn QuillDirector, Sports Marketing & Sponsorships

KPMG

Shawn Quill leads KPMG’s efforts across sports marketing and in the channel of sponsorships as the director. KPMG’s golf platform includes player endorsements with PGA star Phil Mickelson and LPGA champion Stacy Lewis, tournament hospitality, and various other strategic investments. Mr. Quill has developed an innovative activation model that strategically integrates sponsorship assets into KPMG’s business in areas like advertising, direct marketing, cause marketing, event hospitality, account enhancement, trade shows and post-event relationship development. This model has delivered tremendous value for KPMG’s brand, revenue and relationships. Mr. Quill has a master’s in international communications from American University and a B.A. from Dickinson College.

Jerry PreyssVice President & Chief Creative Officer

Hertz Worldwide

Speaker Bios Cont.

www.ana.net


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Jennifer StormsSenior Vice President Global Sports Marketing

PepsiCo, Inc.

Jennifer Storms serves as senior vice president of global sports marketing for PepsiCo, Inc. Ms. Storms is responsible for leading and evolving the company’s sports marketing vision and strategy for PepsiCo’s Power of One and global assets. In this new role, she is charged with developing and implementing a sports strategy that drives brand equity, consumer engagement and business growth. Ms. Storms most recently served as senior vice president of sports and event marketing for Gatorade, a division of PepsiCo. At Gatorade she served as the lead negotiator on PepsiCo’s renewal of a multi-billion dollar deal with the NFL, as well as successfully renewing partnerships with the NBA, MLS and many college and team properties. Ms. Storms’ solid leadership, vast sports knowledge and unparalleled media savvy have helped maximize the brand’s exposure in paid and earned media channels, and helped Gatorade move beyond the traditional sports sidelines to reach a broader range of athletes and active people than ever before. Ms. Storms joined Gatorade in June 2009 after 14 years of hands-on experience with Turner Broadcasting Systems (TBS Inc.), where she rose through the ranks to serve as a senior vice president of Turner Sports Marketing & Programming. During her tenure at Turner Sports, Ms. Storms was instrumental in overseeing sports programming on both TBS and TNT networks as well as the division’s online properties including the NBA Digital Portfolio, NASCAR.COM and PGA.com among others. She also oversaw business and strategy development for the network’s four television properties (NBA, NASCAR, MLB, and professional golf) and managed the internal promotion agency responsible for all on-air and off-channel creative development. For three consecutive years, she was named to Sports Business Journal’s “40 Under 40” list earning her induction into the award’s hall of fame. In 2008, she was named to the “Marketers of the New Generation” by Brandweek. She currently serves on the board of directors for USA Canoe/Kayak, the governing body for canoe and kayak racing in the U.S. Prior to joining Turner Sports, Ms. Storms worked for the United States Olympic Committee (USOC). She served as the International Games preparation liaison and lived in Mar Del Plata, Argentina, from 1994 to 1995 working on the Pan American Games. Ms. Storms is a graduate of Northwestern University where she earned a B.A. degree.

Speaker Bios Cont.2012 ANA/IEG Sponsorship & Event Marketing


Norris ScottVice President, Partnership Marketing and Business Solutions

NASCAR

Norris Scott is vice president of partnership marketing and business solutions for the National Association for Stock Car Auto Racing (NASCAR). Based in NASCAR’s New York office, he oversees two departments that provide account management, strategic direction, exclusive assets, creative ideation, and best-in-class client service to more than 40 official partners of the sanctioning body. NASCAR has the most Fortune 500 involvement of any sport, and these partnerships are a lynchpin to the sport’s continued growth. he cultivates relationships, provides resources and develops assets for these partners. Before joining NASCAR in 2005, Mr. Scott was senior director, sports management at ESPN/ABC Customer Marketing and Sales, where he developed and managed the integrated sponsorship sales of several marquee properties including the NFL, College Football/BCS. Prior to joining ESPN, he managed sponsors at the National Football League in the corporate sponsorship group. Prior to the NFL he held a position at ABC Sports managing the network’s first ever College Football BCS marketing rights and sponsorship sales for ABC’s Triple Crown TV marketing rights. Mr. Scott started his career in sports out of college working for the then NYT Event Company which managed golf and tennis events for clients of the NYT Magazine Group. He holds a B.S. in corporate communications from Ithaca College.

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Speaker Bios Cont.

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Laren UkmanChief Executive Officer

IEG, LLC

Laren Ukman joined IEG in 1995 and in 2006 assumed the chief executive role, responsible for all aspects of IEG’s business, including information services, events and training, and consulting, valuation and measurement, as well as IEG’s integration with WPP. In addition to her involvement in client projects, she also continues to lead IEG’s expert witness practice, testifying in legal matters involving issues related to sponsorship contracts and the valuation of sponsorship and other non-traditional media. Ms. Ukman is a frequent speaker on sponsorship worldwide and has shared her insights with audiences in Germany, Singapore, Switzerland, Sweden, England and Canada. She also has taught a graduate course on the subject at the University of Lugano in Switzerland and is on the faculty of Northwestern University’s Master of Arts in Sports Administration program. Prior to joining IEG, Ms. Ukman was the executive vice president of Continental Distributing Co., the largest wine and spirits wholesaler in Illinois. She is a board member of A Giving Heart Foundation and is a past president of Meals on Wheels Chicago. Ms. Ukman earned her M.B.A. from Northwestern University’s Kellogg School of Management and her J.D. from IIT-Chicago Kent College of Law.

Russell Wallach is president of Live Nation Network, overseeing all sponsorship programs across venue, online, social media, mobile and artist platforms at Live Nation Entertainment, the world leading live entertainment and eCommerce company. Under his leadership, Live Nation Network has successfully developed a broad range of multimillion-dollar, integrated marketing programs with some of the biggest global brands, including Citi, Coca-Cola, Anheuser Busch and Starwood Hotels. Mr. Wallach is committed to delivering high-impact, digital marketing programs for brands to effectively and efficiently engage consumers at every touch point. He and his team have created some of the most exciting, award-winning branded entertainment properties in the business by leveraging social media, mobile and event marketing for clients like HP, State Farm and Nikon. He manages a team of over 150 staff members across North America. Mr. Wallach has worked for Live Nation and its predecessors since 1999. Previously, he led the Naming Rights Divisions for SFX Sports and ProServ. He has over 20 years of experience in the sports and entertainment industry, has been quoted in publications like Fast Company, Advertising Age and CNBC.com, and has spoken at blue chip conferences such as Fast Company Uncensored, ad:tech, Billboard Touring and Sponsorship Conference, The Mobile Marketing Forum and OMMA Global.

Russell WallachPresident

Live Nation Network

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ANA Upcoming Events Calendar

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> June 2012 21 | Brand Management Committee | New York, NY 27 | The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community Webinar 27 | Lessons From The Road: Intel Applying Neuroscience-Based Research Webinar 27 | Advertising Financial Management Committee | New York, NY 28 | Marketing Financial Management Committee | San Francisco, CA

> July 2012 11 | Integrated Marketing Committee | Chicago, IL 11 | MillerCoors Engages With Fans In The Digital & Social Media Space With A New Campaign (Digital & Social Media Series) Webinar 15 | 2012 ANA Digital & Social Media Conference presented by Meredith | Dana Point, CA 18 | Cleveland Clinic CMO’s Perspective On Healthy Metrics Webinar 25 | Calvin Klein CkONE: There Is More In One Webinar 25 | Legal Affairs Committee | New York, NY (Reed Smith) 25 | Brave New Moms: Navigating Technology’s Impact on Family Time Webinar 26 | Asian Marketing Best Practices (Multicultural Series) Webinar

> August 2012 1 | How ampm Gets Social With Their Customers Webinar 9 | Social Media Committee | New York, NY 14 | Advertising Production Management Committee | New York, NY 15 | Social Media, West Coast Chapter Committee | Seattle, WA 15 | Digital Marketing at Retail @ General Growth Properties in Dallas Members Only Conference | Frisco, TX 16 | Midwest Digital, Social & Mobile Committee | Chicago, IL 16 | Media Leadership, West Coast Chapter Committee | Northridge, CA 23 | Business-to-Business Committee | San Francisco, CA 29 | The Scotts Company “Takes The Field” With Major League Baseball Webinar

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