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Your LinkedInChecklist

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LinkedIn gives you a great way to connect with clients, prospects, and key 

people in your industry. But first things first, be sure your profile is awesome!

▢ Profile Photo

▢ Banner/ background shot

Are the images conveying the feeling and expertise you want to show?

▢ Headline

Does it talk about the results you offer and target the people you want to

work for and work with? (See Jeff J Hunter.)

▢ Experience

Employment, Volunteer, Activities, Certifications

Make sure the company listing is connected to company's LinkedIn page so

that the logo is displayed.

▢ Recommendations

Have 3 at minimum. Do recommendations reflect the achievements and

the skills you want to be known for? Have you given at least 2

recommendations?

▢ Articles

Have you posted an article about something you are expert in?

▢ Updates/Posts - Are you posting regularly?

1. LinkedIn Profile

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▢ How many connections do you have?

1000 or more recommended.

▢ Connected with all of your clients/customers?

▢ Connected with coworkers from your company?

▢ Connected with vendors?

▢ Connected with key industry influencers and prospects?

Next Steps: Building More LinkedIn Connections

• You can connect your email account to LinkedIn it will look at your email

addresses and suggest people to connect with .

• You can develop a series of messages to connect with prospects and

industry contacts, offer them something useful (like a white paper) and

start a conversation, build a relationship. Don’t pitch.

• You can also pay for and use LinkedIn Sales Navigator.

2. LinkedIn Connections

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▢ Company page?

Does your business have a company page on LinkedIn? If you don’t have a

company page, we need to get one set up now!

▢ Updates on page?   Articles?

Are you posting? Your Update/Post could be a sign up for a white paper or

helpful resource. Automatically add people who sign up to your

CRM/database and automatically send them more helpful info so they

learn about you and what you can do to help them solve their problems

and reach their goals. Share the Update/Post to your personal profile and

other key people in your company to get more reach, too.

▢ Cross posting from company to personal page?

Are you sharing from the company page to your personal page?

▢ Employees/staff connected?

▢ Insight Tag on your company website? This is free data - you should have

it!  More details on the next page...

▢ Ad account?  Set up an ad account for free and get a lot of great data.

▢ Account Based Marketing or Targeted Sponsored Content?

Want to target specific companies or job titles of your prospects? You can!

Keep reading for more info...

3. LinkedIn Company Page

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Would you like to know the company names and job titles of the people

who are visiting your website (and more), for free?  Here's how...

In your LinkedIn Campaign Manager, generate your Insight Tag and put it on

your website. (It’s similar to other tracking codes such as Google Analytics or

Facebook Pixel.) The Insight Tag gives you free data about who is visiting your

website, including some really good demographics like job titles, industry, and

the company names of your website visitors.  See step-by-step in this video:

And for more info, check out our blog post here

4. Free Data You'll Love –Courtesy of LinkedIn

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LinkedIn Targeted Sponsored Content and Account Based Marketing (ABM)

LinkedIn Sponsored Content is used to place an update or a post in the feed of

your customers and your prospects allowing you to target who gets to see

it. LinkedIn can be used for account based marketing (ABM) allowing you to

reach specific accounts/companies, for example. You can track conversions

with LinkedIn’s tracking or your marketing automation software.

Targeting Methods with LinkedIn Sponsored Content

– Target an industry, job titles, or even companies (e.g. engineers in broadcast

media)

– Upload a list of companies you want to reach for account based marketing

(ABM)

– Upload a list of prospects you want to reach

– Retarget people who have visited your website

5. Account Based Marketingon LinkedIn

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Wish someone else wouldtake care of your LinkedIn

for you?We do marketing for companies that sell to

engineers and technical people. 

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