your instagram marketing plan - jeffrey poling, ceo liftsocial
TRANSCRIPT
Bare Essentials Your Instagram Marketing Plan
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Your Instagram Marketing Plan
● Step 1. Identify Your Market, Create Your Brand
● Step 2. Decide What Kind of Channel You Are, Begin Uploading Content
● Step 4. Run Contests, Use Local Marketing, Get People Involved
● Step 3. Be Consistent, Do Promotion, Synergize Across Social Media and Your Website
● You should also use local marketing by location tagging your images and by using local hashtags.
● If you’re local then you should also get your customers involved as they come in – take photos of them and ask them to tag you in their pictures.
● Influencer marketing can also help a great deal. Get people behind your message and leverage the ground work that other individuals and brands have done before you.
Instagram Marketing Dos and Don'ts
● DO engage with your audience, respond to comments and generally stay active.
● DON’T let your account become a ghost town with no new photos and no new comments or likes.
● DO use your real-world networking to help enhance your Instagram efforts.
● DO put real thought into your images.
● DO consider using stock images when you’re at a loss, such as those from Compfight.
● DON’T upload content that doesn’t gel with your mission statement, your tone or your niche. A consistent and strong brand identity is key.
● DO create a good logo to use across all your social media.
● DON’T be too salesy or pushy. Instagram is not the place for that.
● DON’T measure your success based on conversions – Instagram is about art, expression and the personal touch.
● DO think about the lifestyle you want to portray and the emotion behind that.
● DO look for the beauty and the artistic opportunity in everyday activities.