your habits are getting in your way! karen stone - wsp
TRANSCRIPT
How to gain buy-in and create
messages that engage and inspire
your stakeholders to take action
Karen Stone
Head of Learning & Talent at WSP
Your Habits are
Getting in Your
Way!…
I’M A PASSIONATE PERSON!
SO WHAT HAVE I LEARNT?
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Passion is REALLY important…
…but it’s not enough!
HABITS – THINKING, EMOTIONAL & BEHAVIOURAL
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Thinking Feeling Behaviour Performance
7 MUSCLES REMEMBER…MUSCLES FORGET
HABIT 1… WE THINK AND ACT FROM OUR OWN PERSPECTIVE
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Who’s perspective(s) do you need to Understand and include?
HABIT 2… WE USUALLY START WITH ‘WHAT’ 10
OFTEN WE ALSO TALK ABOUT THE ‘HOW’
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BUT WE RARELY TALK ABOUT THE ‘WHY’
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It’s what we’re Passionate about
and it’s what gives us Energy
THE BUSINESS ‘WHY’
UK Strategy – People Targets : increasing the number of professionally qualified people, be recognised as a great
place to work
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OUR GRADUATE PROGRAMME
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Align with UK Engineering Specifications
Build habits to maintain evidence records
Sign up to a professional institution in first 3 months
A clear career plan and strategy to achieve Chartership
Develop an App
Tying the ‘what’ and the ‘how’ to the ‘why’
HABIT 3… WE STRUCTURE OUR MESSAGE THE
WRONG WAY…
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“I’ve got this great idea for a new …..”
“Let me tell you why it’s so great/important/relevant”
“Here is the plan/schedule/resources required”
Sold on it yet?
WHAT’S MISSING?
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AN ADVENTURE…
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TO KEEP THE AUDIENCE ‘ALIVE’
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A STRUCTURE THAT ENGAGES…
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“I know we have all been struggling with …..”
WHAT IS
“If we do this we will increase… and achieve…”
REWARD
“ This is what I need you to do now” CROSS THE
THRESHOLD
“I have been working hard to understand the problem and want to share a great potential solution”
WHAT
COULD
BE
“Let me tell you why it’s important and what’s required ” WHAT
COULD
BE
“It will be hard to overcome …. But I believe it will be Worth it!
WHAT IS
“I know we are not there yet and I’m sure you will have questions that need answering” WHAT IS
THE GAP Call to adventure
Call to action
SO WHAT HABITS DO YOU NEED TO PRACTICE?
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When I …. (CUE)
I will … (BEHAVIOUR)
Because… (REWARD)
WHAT HABIT WILL YOU DEVELOP?
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