20-22 August 2019

Your Guide to São PauloFi South America returns to vibrant São Paulo from 20-22 August 2019, where over 10,000 visitors and

750 exhibitors will gather for South America’s largest food and beverage ingredients show.

To help you prepare for your trip and make the most of your time in São Paulo, we’ve put together

this city guide covering all the essential information you’ll need, from travel and visa arrangements

to our personal city recommendations.

Start getting ready for Fi South America 2019 and we’ll see you onsite in São Paulo! Até mais!

São Paulo is South America’s largest city and has long been the undisputed cultural capital of Brazil. The go-to destination for major events and world-renowned fairs and exhibitions, São Paulo is also home to hundreds of cultural heritage sites, museums, parks, concert halls, shopping malls, and much more. Make the most of your time in this diverse city and discover why São Paulo is often described as the ‘New York of the south’!

What to see in São Paulo

The Secretary of Tourism of the State of São Paulo is a great source of information for those looking to discover some of the best cultural and leisure options in São Paulo.

Visit the website here: www.turismo.sp.gov.br

Our top 5 sights in São Paulo:

• Ibirapuera Park – The most visited park in South America, home to several museums such as the Museum of Modern Art, the Afro-Brazil Museum, and the Oca do Ibirapuera.

• Pinacoteca do Estado de São Paulo – One of the most important art museums in Brazil, housed in a 1900 building in downtown São Paulo.

• Museum of Art of São Paulo Assis Chateaubriand (MASP) – The largest collection of modern and classical western art in the Southern Hemisphere, founded in 1947.

• Paulista Avenue – The modern centre of São Paulo and one of the most important avenues in the city, stretching 2.8 kilometres. Art and music displays fill the street on Sunday afternoons, when the avenue is closed to traffic.

• The São Paulo skyline – Take in the urban grandeur of São Paulo with panoramic views from skyscraper rooftops open to the public, such as the Martinelli Building, the Edifício Itália, and the Banespa Building.

São Paulo in numbers: Population: 12.18 million (2019)

Area: 1,521 km² Time-zone: UTC−3 (BRT)Currency: Brazilian real

Visitors per year: 11 million

Welcome to São Paulo!

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Our top 5 restaurant picks:

Where to eat in São PauloSão Paulo is a melting pot of cultures with plenty of exciting culinary options. Get a taste of the best flavours from São Paulo and around the world by visiting the city’s wide variety of restaurants during your stay.

Boa Vista Shopping R. Borba Gato, 59 - Santo Amaro

Shopping Interlagos Avenida Interlagos. 2.225 - Interlagos

Shopping Cidade São Paulo Av. Paulista, 1230 - Bela Vista

Shopping Eldorado Av. Rebouças, 3,970 - Pinheiros

Shopping Iguatemi Av. Brigadeiro Faria Lima, 2.232 - Jardim Paulistano

• Fogo de Chão – special discounts for Fi South America attendees!

Full-service Brazilian steakhouse or churrascaria, serving all-you-can-eat rodízio style barbecue with slow-roasted meats carved tableside. The prix-fixe ‘full churrasco experience’ includes unlimited servings of various cuts of meat and an extensive ‘gourmet market table’ for both lunch and dinner.

Present your Fi South America badge at the restaurant to make use of your exclusive discounts below:

- Fi South America visitors and exhibitors: 10% discount on the all-you-can-eat barbecue with 1 free caipirinha or 1 free desert

- Fi South America exhibitors: 5% discount on Event Packages (for reservations of 15 or more people)

• Consulado Mineiro – Traditional Brazilian restaurant serving hearty homemade food local to the Minas Gerais region.

• D.O.M. – Brazilian fine dining at chef Alex Atala’s two Michelin-starred restaurant, serving dishes with innovative ingredients.

• Manì – Chef Helena Rizzo’s creative menu combines local ingredients with a mix of Catalan and French haute cuisine in this stylish restaurant.

• Restaurante Fasano: Luxury Italian cuisine at Fasano hotel’s famed restaurant, including an elegant piano bar for after-dinner drinks.

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ShoppingSão Paulo has more than 50 malls in the city with about 9,000 stores. In addition to the main shopping centres listed below, Rua Oscar Freire in the Jardins neighbourhood is a must for high-end fashion lovers, while bargain hunters will enjoy browsing the market stalls at Rua 25 de Março.

Get your shopping fix at one of these popular shopping malls:

Hotels MUST TOUR has partnered with Informa Exhibitions to offer exclusive travel packages with special rates for exhibitors and visitors at Fi South America.

All event participants will have access to special rates from TAM, the official airline of Fi South America.

Contact us to find out more about our package deals, including:• Flights with special discounts• Hosting with exclusive rates• Transfers to and from the hotel and venue (exclusively for our guests)• Airport transfer • Personalised bilingual assistance• Must Tour team support at the hotel and at the show

Must Tour Contact Information: Tel: + 55 11 3284-1666 WhatsApp: +55 11 9.4734-9040 fisa2019@musttour.com.br www.musttour.com.br

Flights

We have proudly partnered with SkyTeam as our Official Alliance Network for air travel.

Our registered Global Meetings event offers you attractive rates with up to 15% discounts on airfare with no extra fees for online bookings. Visit www.skyteam.com/business-solutions/global-meetings and enter promocode 4088S to book your flights to São Paulo!

Visa ApplicationsYou may require a Visa to enter Brazil. If so, it’s important to prepare all necessary documents for your application well in advance. Brazilian Visas follow the policy of reciprocity, in which foreigners visiting Brazil are subject to the same restrictions that Brazilian citizens undergo in their respective countries.

Your best source of information would be the Brazilian Consulate in your respective country, or visit www.itamaraty.gov.br/en/ to view the services provided by Brazilian consulates worldwide.

The following documents are required for a Brazilian Visa application:• Valid passport• Proof of income or financial situation• Return flight ticket

Please note – Additional documents may be requested from the Brazilian consulate in your country, so be sure to check in advance.

Directions to the venueFi South America 2019 will take place at the Transamerica Expo Center, located in the South Zone of São Paulo near Congonhas Airport, Marginal Pinheiros, Av. 23 de Maio, and the Interlagos Circuit.

The venue is conveniently accessible by bus, metro and train lines. A helipad is also available on the premises of Hotel Transamerica, just 500 meters away.

To plan your route to and from the venue, please visit the Transamérica Expo Center website at http://www.transamericaexpo.com.br.

Venue address: Transamerica Expo Center Av. Dr. Mário Villas Boas Rodrigues, 387 - Santo Amaro - São Paulo - SP - Brazil | 04757-020

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