your device knows what you’re thinking before you do - from mobilize 2013

Wednesday, November 13, 13

Kaivan KarimiExecutive DirectorGlobal Strategy and Business DevelopmentFreescale Semiconductor

SPEAKER:

YOUR DEVICE KNOWS WHAT YOU’RE THINKING BEFORE YOU DO


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Your Device Knows What You’re Thinking Before You DoKaivan A. Karimi

Email: [email protected]: https://community.freescale.com/community/the-embedded-beat/blog/authors/kaivankarimi

October 2013

Executive Director, MCU Global Strategy and Business Development, Freescale


A Perfect Storm Is Brewing

Contextual Computing

Cellular Phones

Social Media

GPS

Wearables

+Sensor Fusion on ~$3.50 Worth of Sensors + MCUs

+Big Data Analytics

=A Perfect Storm, Where The Privacy Implications Could Be Profound

Advanced Voice Recognition Algorithms

Advanced Voice Recognition Algorithms

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Smart Watches

Biometric Monitoring in Cars

Wearables Are Booming

Fitness Trackers

2011 2012 2013 2014 2015 20172016 2018

250k

150k

0k

SmartSocks

SmartPajamas

Glass Smart Helmet

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Preliminary Global forecast of Wearable Technology shipments

(Thousands of Units)


Smart Watches

Biometric Monitoring in Cars

Wearables Are Booming

Fitness Trackers

2011 2012 2013 2014 2015 20172016 2018

Preliminary Global forecast of Wearable Technology shipments

(Thousands of Units)250k

150k

0k

SmartSocks

SmartPajamas

Glass Smart Helmet

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But Has Anyone Thought About the Implications of This Boom?


Recent Industry News Key TechnologyCoprocessor

Brain (MCU) and sensor fusion algorithms use accelerometer, magnetometer and

gyroscope data

New OS FrameworkProviding new levels of calibrated sensor

data to sensor developers

MAKE IT CHEAP

MAKE IT EASY

Free apps…

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The Whole Is Greater Than the Sum of the PartsCoprocessor

Accelerometer, magnetometer and gyroscope data + brain (MCU) +

sensor fusion algorithms

2 Other Small Sensors (~.50¢) 2-electrode ECG on a chip,

capacitive sensor (sweat) + NEW SENSOR FUSION ALGORITHM

+

=~$3.50 Worth of Sensors

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+

=

(Remote) Emotion Reading

~$3.50 Worth of Sensors

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+

=

(Remote) Emotion Reading

~$3.50 Worth of SensorsYour Device Will Know How You Feel

Before You Do!

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Always-On Healthcare Revolution

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Always-On Healthcare RevolutionSensory Input

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Subject Date Reading Recommendation

Blood Pressure 10.01.13 120/90 Perfect

Glucose 10.01.13 86 Reduce carbohydrate consumption

Heart Rate 10.01.13 150 Reduce sodium intake to lower BP

Mood 10.01.13 Happy Cardiovascular exercise/ low carb diet increase dopamine and elevate mood

Meals 10.01.13 Breakfast at 7:00 a.m.: 350 calories Midmorning snack at 11 a.m.

Exercise 3-mile run at 8 a.m. 500 calories burned Weight-bearing exercise for 10.02.13

Sensory Input

Healthcare Provider

Big Data Analytics (Patterns and Insight)

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Subject Date Reading Recommendation

Blood Pressure 10.01.13 120/90 Perfect

Glucose 10.01.13 86 Reduce carbohydrate consumption

Heart Rate 10.01.13 150 Reduce sodium intake to lower BP

Mood 10.01.13 Happy Cardiovascular exercise/ low carb diet increase dopamine and elevate mood

Meals 10.01.13 Breakfast at 7:00 a.m.: 350 calories Midmorning snack at 11 a.m.

Exercise 3-mile run at 8 a.m. 500 calories burned Weight-bearing exercise for 10.02.13

Sensory Input

Healthcare Provider

Advertising Agency (or others)

Big Data Analytics (Patterns and Insight)

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Does Privacy Still Exist?The Internet Is a Surveillance StateBy Bruce Schneier, Special to CNNUpdated 2:04 p.m. EDT | Saturday, March 16, 2013

Whether we admit it to ourselves or not, and whether we like it or not, we’re being tracked all the time:• Google tracks us, both on its pages and on other pages it has access to. • Facebook does the same; it even tracks non-Facebook users. It correlates your online behavior with your

purchasing habits offline. • Apple tracks us on our iPhones and iPads. One reporter used a tool called Collusion to track who was tracking him; 105 companies tracked his Internet use during one 36-hour period

Today there are over 150 commercial entities in the U.S. tracking your online and offline behavior

WHAT IS THE STATE OF PRIVACY LAWS IN THE U.S.?

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How Secure Is The Internet of People?

THE WEB IS INHERENTLY INSECURE?

Shodan navigates the Internet's back channels. It runs 24/7 and collects information on about 500 million connected devices and services each month. It's stunning what can be found with a simple search on Shodan. Countless traffic lights, security cameras, home automation devices & heating systems, connected to the Internet & easy to spot.

Shodan searchers have found control systems for a water park, a gas station, a hotel wine cooler and a crematorium. Cybersecurity researchers have even located command and control systems for nuclear power plants and a particle-accelerating cyclotron by using Shodan.

Independent security penetration tester Dan Tentler demonstrated how he used Shodan to find control systems for evaporative coolers, pressurized water heaters, and garage doors.

He found a car wash that could be turned on and off and a hockey rink in Denmark that could be defrosted with a click of a button. A city's entire traffic control system command entry. And he also found a control system for a hydroelectric plant in France with two turbines generating 3 megawatts each.

Shodan: The Scariest Search Engine on the InternetBy David Goldman, @DavidGoldmanCNN 1:41 p.m. ET | April 8, 2013

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What If...Your Smart Device Knew You Better Than You Knew Yourself?

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Came with a new FREE app that could enable you and your healthcare provider to prevent diseases from happening or cure what you already have?

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What if the same data was going to be available to the people you don’t want to know that information?

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Who Makes the Rules?

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Who Makes the Rules?What are the privacy and security boundaries with these devices?

Where should we go from here?

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Email: [email protected]: https://community.freescale.com/community/the-embedded-beat/blog/authors/kaivankarimi


https://community.freescale.com/community/the-embedded-beat/blog/authors/kaivankarimi

https://community.freescale.com/community/the-embedded-beat/blog/authors/kaivankarimi

your device knows what you’re thinking before you do - from mobilize 2013

Technology

sensor fusion algorithms

capacitive sensor

sensor developersmake

new sensor fusion algorithm

worth of sensors tmwednesday

small sensors

mcu global strategy

profound tmwednesday