Dear WNYLDA Member, I’m presenting to you the 2016 WNYLDA Member Advertising Program. With great success, our efforts are being realized by our members. New for 2016 will be a series of debate ads featuring the strengths of the independent retail lumber yards and home centers in comparison to our larger competitors. The TV commercials focus on our expert service, trained employees, project assistance, competitive pricing, and community support. In addition, our website www.localbuildingmaterials.com is being revamped to offer greater value and visibility to the consumer (contractors and DIY). It will offer more information and lend itself to even greater website search engine optimization (SEO). Our goal is that when consumers research any of the products that we carry (decking, lumber, millwork, hardware, building materials, hardware, fasteners, etc., etc., etc.) they will see our site near or at the top of the search list. Ultimately they will easily find our site in their product research and then be directed to your website. The WNYLDA continues to operate as its own advertising agency, and buys air time at a substantial discount. In addition, WNYLDA is also subsidizing the efforts to make it even more affordable. Ultimately, you are getting double the airtime (along with professionally produced commercials) than you can on your own.

Your cost is only $999 Includes: Spring run, Fall run, and Website

Please fax back your commitment form (attached) TODAY! We hope that you will support our effort and take advantage of this great opportunity. By working together, we can make a difference! If you have any questions, please don’t hesitate to call NRLA’s Steve Ciccone at (585) 455-6515. Thanks Again,

Debbie Smith Smith Lumber and Hardware Center President, WNYLDA

Time Warner Cable Coverage Map

Secor Lumber Peterman LumberWilliamson Building Supply North Main Lumber/HEP SalesA.H. Wilcox & Son Santelli LumberCarey’s Lumber Knapp & SchlappiVictor Coal & Lumber

Finger Lakes ZoneCountryside Building Supply Conking & CalabreseHenrietta Building Supplies Wm B. Morse Lumber CompanyRochester Lumber CompanyMatthews & Fields Lumber Company

Rochester ZoneGenesee Lumber Co Montgomery’s Building SupplyW.E.B. Stull Inc. litsac Lumber & Rental Co.Stockham Lumber Co. Smith Lumber Co.Nunda Lumber & Hardware Burt’s Building Supply

Genesee Valley Zone

Newfane Lumber & Mfg Co.Niagara Wholesale Supply Co.

Niagara Zone

Mosher LumberQuaker Millwork & Lumber Inc.Forest Materials Inc.Classic Window & Door Inc.

Buffalo North Zone

Arcade Lumber & Millwork Inc.Rucker Lumber Inc.John Sixt & Son Inc.

Buffalo South Zone

Add Lumber CompanyChautauqua Brick Company Inc.Fredrickson Builders Supply Inc.

Close’s LumberFassett Lane Lumber Inc.

Rogers & Tenbrook Inc. Longwell’s Lumber & Building CoShirley’s of Bath Inc. Feenaughty & Allen Inc

Wade’s Building Supply IncCampbell Building Supply

Elmira ZoneHornell ZoneOlean Zone

Chatauqua Zone

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Western New York

Lumber Dealers Association

WNYLDA 2016 Advertising Program Commitment Form

Highlights:

- Spring and Fall runs. April and May - September and October - Professionally produced TV commercials highlighting reasons to shop with us - Group rate discount that affords members to advertise at a discount - WNYLDA is subsidizing several thousand dollars on top of the already discounted rates - 5000 prime time ad placements in total - Your company’s ads will run in specific demographics (ESPN, local news, Discovery, HGTV) - Your company will be tagged with another member in your zone throughout the run - Your company will be listed on www.localbuildingmaterials.com - You will be supporting the effort to encourage people to buy local instead of from the boxes - Cost is only $600 per run or $999 for both

Yes, I agree to participate in the WNYLDA 2016 Advertising Program and understand that I will be billed for each zone at the start of the run. Company Name:_________________________________________

Pre-Commitment Special ($999 for Fall and Spring Runs)

Spring Run Only ($600 with $600 Fall run to be offered later) Zone(s) to Advertise:______________________________________ Authorized Contact:_______________________________________ Signature:_______________________________________________

Submit completed form to: Melissa Frissora

585 N. Greenbush Rd. Rensselaer, NY 12144

Tel: 518-880-6340 Fax: 518-880-6341 Email: mfrissora@nrla.org