Your Career: New Year, New Focus

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

• 5 Questions to Answer about Me, Inc.• 5 Ways to Build "it" Before You Need

"it“• 5 Rules of Online Engagement• 5 Easy Ways to Boost Your Online

Personal Reputation

• The Best Career Insurance policy everHannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

Me, Inc.

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

VisionPurposeGoalValuesPassions

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

Begin Building “It” This Year

It = Network• Build relationships with new people– Industry experts– Movers and shakers– Colleagues/Peers

• Re-kindle prior relationships• Volunteer • Participate in organizations and conferences• Attend networking events

5 Rules of Online Engagement

• Know your audience

• Align your message with audience interests

• Pull, don’t push

• Listen and respond

• Give selflessly and generously

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

Hub

Hubs and Feeds

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

• Robust Summary, Specialties & Skills• Creatively use apps• Participate in group discussions • Respond to Q&A • Customize every invitation you send• Respond to status updates of connections

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

• Join groups of professional interest

• Investigate professional networking apps

– BranchOut and BeKnown

• List your professional work experience

• Participate in relevant discussions

• Determine who you want to connect withHannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

• Photo & key word rich bio (160 characters)• Tweet on-brand and interesting information• Participate in Twitter Chats• Follow new people• PS: Use Tweetdeck or Hootsuite for a better

user-experience

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

• If you have something to say, start a blog• If not: read and comment on other blogs• Offer to write Guest posts for other blogs• Build a solid “About” page • Include portfolio of your work, resume, etc.

Blogs can act very much like websites and could be used as a Hub. (hint, hint)

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

• Your video can be educational and doesn’t need to be a shot of you

• Interview experts or past customers• Document a case study• Creatively show your expertise, your

testimonials, and your knowledge in a slideshow.

• Video is HOT and Google loves YouTube

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

• Google Plus blends the best of Facebook discussion features with the open connectivity of Twitter

• Brogan says it is where you go to find people with similar interests.

• It is novel, new and has neat features like Hangouts and Ripples.

• Oh, and it is a Google product

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

Diversify Income Streams

• Side business• Real Estate• Consulting projects• Writing• Selling onlineTap into your hobbies for ideas!

Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies