Your Blood CountsSocial Media Campaign

What is it?

• Founded on 26th November 2009.

• First of its kind national grid of voluntary blood donors helping those in need of blood, anytime, anywhere.

• Group of socially aware people coming together to help a cause!

Target Group

• Age group of 18-60 years.

• People who are active and non active blood donors.

Online Presence

Your blood Counts Website

Facebook Page

Twitter page

Online Promotion campaigns

Social Media Platforms

• Blogs like charitiesinindia.org, b4uindia.com etc. and other blogs.

• Facebook Fan page.• Twitter-Live Tweeting• Foursquare. • YouTube.

Promotion through Blogs

• Intensive discussions by top bloggers on topics like:– Facts about blood types.– Health tips on how donating blood will keep

you healthy.– Tips on maintaining or increasing your

blood count.– Diseases related to blood.

• Discussions by celebrities like Amitabh bachchan, Aamir khan on their blogs.

• Link backs to www.yourbloodcounts.com, Facebook fan page as well as twitter page .

Facebook Promotio

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• Posts about:– Blood Donation drive every week.– who want to become the“Angel helpers” and help in

driving the blood donation event.{eg.like PeTA activists)

• “Blood Angel of the Week” Drive.• List of people and hospitals who need blood

donors the fan page discussions.• Facebook Game of Devil and Angel.• RSVP of the Blood Donation event.• Discussions about celebrity blood types and ones

which are active donors.• “BloodClub Donors” campaign.

“Blood Angel of the Week” Drive

“Blood Angel of the Week” Campaign

• Blood Angel of the week elected on the basis of the:Person who gets maximum friends along with him for blood

donation.

• Blood Angel of the week will get special privileges via foursquare.– Directly becoming the mayor of the places he/she visits.– Discounts based on the number of friends he/she took

along with him/her for the blood donation drive.{15% discount- 15 friends}.

• Blood Angel of the week gets to meet the celeb donors like Aamir Khan, Salman Khan etc.

“Devil on the move”Facebook game

About the game“Whenever there is bloodshed due to accidents or

anything bad happens which leads to bloodshed, you will always find the devil around to take away people lives. Ultimately, he’s the blood sucker.”

• You could be the angel who could help people and save their lives.

• All you have to do is follow the devil wherever there’s an accident or calamity and supply the blood in order to save people from the Devil.

Advantages of the game• People have always had a hatred

towards devil and hence an urge and opportunity to defeat him.

• Earn points by saving as many lives as you can and these life points will be converted into donations.{1 Life PointRs.1}

• The maximum life point gainer will be featured on the face book page for 1 day.

Blood Club Donors

• Weekly Blood donation campaigns organized by blood donors group’s based on blood groups.{1st week-B+ ve donors arranging a blood drive”, 2nd week- O +ve etc.)

• Advantages-– People get to meet and interact with

people of same blood groups online.– Best blood donation drive of the month

will get gift vouchers worth Rs.15000.

Promotions through Twitter

• Live tweeting about the blood donation event.

• Tweets about the facts related to blood donation, active donors.

• List of people who need blood on live tweets.

• Helpline numbers displaying every hour on the tweets.

• Active news about people who need blood.

• News about the blood drives happening around in your area.

Promotions through YouTube

• Videos of the blood donation drives.

• Promotional video of the game.

• Videos about the lives of the survivors who are in need of blood and were saved by the blood donators directed via yourbloodcounts.com.