young marketers elite 2013 assignment 4.1 huỳnh phong-bá lộc
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1. Identify the root strength owning by the
brand+
RESEARCH 3. Identify the Brand’s capacity to choose the focus point on 6P
3. Keep single minded to materialize the activity
4. Do quantitative research to check the potential result
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“The successful and elegantStyle is a desire of man”
BIG IDEA“Khẳng định đẳng cấp phái mạnh”
Building the image of a Elegant Italian man
Strategy
example
ROMANO VIETNAM
INSIGHT
root strengs’ brand
6P
Always SINGLE-MINDED
research
-masculine scent
- Product: masculine scent (deliver by the root strength of Unza group.
- Promotion: communicate with consumer through image of seduce Italian man (Romano can do it with TVC, PR and advertise.)- Proposition: Shampoo for the gentle man ( Romano delivers it through the Italian man image)
-The image of Italian man is successful and elegant
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It is the compass for creative works
.
Concept
Copywriting
Design
One-page document that puts in writing all the key information you want the creative to knows or only the source of inspiration.
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How to write it? The content requirement:- Project information (name, role and requirement)- Client and brand- Background and Information (about
product and market)- Communication Objectives- Target Audience and place- Key Message- Substantiation and inspiration- Mandatories- Response required- Timeline and budget
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