young lions competitions ukraine 2014: cyber (finalist #4)
DESCRIPTION
Команда: Елизавета Сигорская (Peppermint Interactive, Creative Director) и Данила Торбовский (Publicis Visage, копирайтер)TRANSCRIPT
#hEARtbeats !
media campaign for Beats Headphones
!
by Danylo Tarbosky & Elizabeth Sigorska
Ok, !
we’ve got two perfect pairs of Beats
!
for two people with ears that match
a perfect heart
but ears are soooo
unique.
there might be only one human hear in the world matching yours
one…
so we start a hunt !
ear hunt !
for a perfect pair of ears
WITH SOUND UNITED
site
facebook / vkontakte / instagram !
ambient
heartbeats app on topgoods.com.ua
find your perfect heart !
get perfect Beats
register via fb/vk !
upload your ear photo !
invite a friend to check your ears matching !
make your #heartbeats public @ social networks
win Beats for your perfect heart !
site mainpage layout reference: http://pakadlabezdomniaka.pl/
don’t have a friend to invite? try #heartbeats roulette
!
maybe you’ll find your perfect pair then
all #heartbeats are gathered at online gallery on webpage and social networks
every #heart is unique !
as a piece of art
so we treat it as ART !
#heartbeats gallery !
offline gallery with all the works created during the project printed, framed, and signed with owners’ names
!
tagged online !
with a chance for owners to exchange their #heartbeats portraits for a Topgoods cheque
what about your ?