PROFESSIONALSSUMMARY WE PRESENT PROFESSIONALS CORE IDEACreate personas of Professionals from Isifa who do the local representation of Shutterstock and bring wide specialized portfolio of services to Czech Shutterstock customers free of extra charge.

STEP 1 – PERSONAS Creating personas – the team of Professionals locally supporting the Shutterstock (basically bringing “Shutterstock.CZ”)

STEP 2 – MICROSITECore pillar of the campaign is microsite introducing and presenting new cooperation of Isifa and Shutterstock companies and propagates this way the created team of Professionals as dedicated specialist available for Czech customers of Shutterstock.com. This stem is completed by performance campaign in order to bring traffic to the site:- social feed- newsletter

STEP 3 – SOCIAL AND PROFESSIONALS- Facebook and LinkedIn profiles – Constitution of personas of Professionals (Long term tactic) - Social listening and educative activities (blogging and forums)- Vine – “How to” videos- YouTube customer testimonials towards particular Professionals

PROFESSIONALS

HOW DOESIT WORK?

WHAT IS YOUR SOLUTION?

CREATIVE INSIGHTWe are working with the “know-how/added value” of Isifa company. Concretely, local professionals who are able to advice how to properly choose the Shutterstock account, licence usage, simplify invoicing of assets or eventually solve out technical issues.

This service is either paid in daily business or is not even being used by our target audience. This fact has changed by introducing introducing the “Professionals”.

All Czech Shutterstock customers are now provided with this outstanding service in terms of worldwide Shutterstock manners of use. For all Czech customers are now available these dedicated members of the team Professionals.

We are primarily focused on communicating of this unique added value and thus want to use its potential in terms of social media by creating personas of the team Professionals.

We introduce team Professionals. The team of dedicated professionals who vouch for creatives or company, support them or even extend their teams in terms of use of audio graphical-assets.

Team of Professionals are real representatives of Isifa company. These personas run their profiles on Facebook and LinkedIn. They also do react on issues in terms of social listening on social platforms, blogs or discussions (enhancement of the professional image of personas). Now, Professionals are experts who are available free of charge to Czech Shutterstock clients.

Subsequently, we would like to project the expertise of our professionals into series of short “How to” films on Vine where we communicate main functionalities and tips & trick of Shutterstock. These activities are meant to be accompanied with testimonials, presented on Youtube, with satisfied customers who have such positive experience with Isifa services.

What role does our team Professionals represent in the integrated campaign?

It is a core idea of the campaign. All members of team Professionals, their purpose and mission are presented on microsite. The microsite also contains content generator and links for Vine and Youtube, individual Facebook and LinkedIn profiles. Profiles of professionals are meant to work as micro blogs.

Visitors are guided to microsite by display performance campaign which communicates the cooperation of Shutterstock and Isifa + free of extra charge use of the professionals. Once someone visits Shutterstock website we are able to track him with use of AdSense and expose him/ her by remarketing ads presenting the professionals and their services. As a key component in this manner we use over-layer which is displayed to Czech users (based on IP) while s/-he visits Shutterstock.com and communicates new representation in the Czech Republic.

YOUTUBEVINEFACEBOOK

USED SOCIAL MEDIA

FACEBOOK

WE WILL CREATE CUSTOMIZED FACEBOOK PROFILES FOR ALL THE PROFESSIONALS OF ISIFA.

PROFILES ARE MEANT TO BE WORKING AS MICROBLOGS AND MANNERS OF COMMUNICATION TOWARDS THE TARGET AUDIENCE.

WHOLE COMMUNICATION WILL BE SET IN ORDER TO BUILD THE CUSTOMERS ACCEPTATION OF THE LOCAL SHUTTERSTOCK REPRESENTATION AND PROFESSIONAL SERVICE OF ISIFA.

THESE FACEBOOK PROFILES OF PROFESSIONALS WILL BE ALSO ACCOMPANIED BY CREATION OF LINKEDIN PROFILES.

PROFESSIONAL

FACEBOOK PROFILE

LINKEDIN PROFILE

VINEVine is a mobile application, which allows users to create, upload

and edit videos. Videos can have only six seconds in loop. It is alsoa popular way to create viral videos.

WE CREATE SIMPLE AND EASY TO SHARE "HOW TO" VIDEOS ABOUT • MAIN FEATURES • TIPS & TRICKS OF SHUTTERSTOCK • ISIFA SERVICES • RIGHT USE OF LICENCES etc. WE WILL USE PRIMARILY STOP MOTION FORM OF VIDEO.

TRY ME!

YOUTUBEWE CREATE SERIES OF INSPIRATIONAL TESTIMONIALS WITH SUCCESSFUL CLIENTS OF SHUTTERSTOCK.

THE IDEA IS TO PRESENT POSITIVE CUSTOMER EXPERIENCE WITH ISIFA TEAM PROFESSIONALS.

WE CAN USE OUR PROFESSIONALS ALSO IN PR INTERVIEWS.

ISIFA MICROSITE

SOCIAL MEDIA CONTENT GALLERY

PROFESSIONAL TECH SUPPORT

PROFESSIONAL SEARCHING

PROFESSIONAL LICENCES

SHUTTERSTOCK

ISIF

A PR

OFE

SSIO

NA

L

SHARES

SHARES

HOW TO ON VINE

YT TESTIMONIALS

VISITS CLIENTS + CONFERENCES

COMMENTS BLOGS ECT.

FACEBOOK PROFILE

LINKEDIN PROFILE

TRAFFIC

OVERLAY

DISPLAY + REMARKETING

PROFESSIONALS FREE

OF CHARGE BANNERS

ORGANICTRAFFIC

PROFESSIONAL PERSONA

SUMMARY PICTURE