young & free 20 months later macu conference quebec city | june 1-3, 2009
TRANSCRIPT
Young &
FREE20 months
later
MACU CONFERENCE QUEBEC CITY | JUNE 1-3, 2009
875,000The first
minutes in just50
Our goalKEY TAKE-
AWAYSFOR YOU9
Is it possible to have credit union
super fans?
Diggnation Video Podcast
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Larissa on the Diggnation Live Show in London
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SOCIAL MEDIA
Diggnation has over 400,000
subscribers
SOCIAL MEDIA
CNN has 400,000 average
daily viewers
ALBERTAYoungFreeAlberta.co
m
1TAKE-AWAY
Dialogue trumpsmonologue
CU
Innovation requires trust and a leap of faith
2TAKE-AWAY
We would like to hear
how Currency can help
Common Wealth
own the youth market
in northern Alberta!
– KIM CROCKETT, COMMON WEALTH CREDIT UNION
AUGUST 2006
“
”
The business case
What’s the competition up to?
The perfect scenario
Generation Y is
not a passing fad
3TAKE-AWAY
20
Entire contents © 2008 Forrester Research, Inc. All rights reserved.
“Do you do the following activities online at least monthly?”
Source: North American Technographics® Benchmark Survey, 2007
Base: US online consumers
Gen Y leads the way on Social Computing activities
0%
10%
20%
30%
40%
50%
60%
70%
80%
Gen Y Gen X YoungerBoomers
OlderBoomers
Senior
Use Web-based email
Use instantmessaging
Use socialnetworkingsites
Read blogs
Comment onblogs
21
Entire contents © 2008 Forrester Research, Inc. All rights reserved.
The Gen Y segment is growing — and will represent 29% of online households by 2011
Base: US online households
15%29%
30%
23%
37%34%
18% 14%
2006 2011
Seniors
Boomers
Gen X
Gen Y
Source: North American Technographics® Benchmark Survey, 2008
22
Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Gen Yers will drive future online banking growth . . .
Base: US online households that bank online
The number of US online households that bank online
Seniors (born 1900 to 1945)
Boomers(born 1946 to 1963)
Gen Xers(born 1964 to 1975)
Gen Yers
(born 1976 to 1990)
ForecastActual*
40M
20M
0
5 - Year Growth
Rate
+35%
+43%
-3%
60M
80M
136%
Source: *North American Technographics Benchmark Surveys 2001-2005; Forrester’s NACTAS 2006Benchmark Survey
Rethink the three-month promotions
4TAKE-AWAY
Do one thing really big
5TAKE-AWAY
Launch Video
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Give young people freedom and resources and they will do amazing things
6TAKE-AWAY
Create a dialogue by entertaining first and educating second
7TAKE-AWAY
Sense and respond
8TAKE-AWAY
Video
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Keep it fresh
9TAKE-AWAY
What’s next?
Wall illuminations
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Go Mobile
Applicant Montage
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Meet the 2009 Young & Free Alberta Spokesperson, Myles Peterman
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91,918 site visits
275,923 page views
3:47 average visit
114,039+ YouTube video
views1,500+ blog comments
233 Facebook fans147 Twitter
followers
RESULTS
October 1, 2007 to October 31, 2008
$428,000 unpaid media
coverage
2,000,000+ impressions
125 pieces of unpaid media
2,650 Y&F accounts
$3,982,000 funds in Y&F
accounts
RESULTS
October 1, 2007 to September 30, 2008
4 CUES Golden Mirror Awards
5 MAC Gold Awards including
MACQUEE Best of Show
5 MACU AIME Awards
Forrester Groundswell Award first
place in the Talking category
CUCC National Innovation Award
AWARDS
October 1, 2007 to May 3, 2009
Creating loyalty and wallet share
Metrics and trending
Driving ongoing engagment
Province wide roll out
MOVING FORWARD
24/7 support
Content
CU staff engagement
Mining Gen Y insights
Bringing more and more value
Shared learning
Financial literacy
ON-GOING KEY CHALLENGES / GOALS
Thank
YOU!
CONTACT USJan [email protected] [email protected]
LEARN MOREwww.livingyoungandfree.com
Tim McAlpine [email protected]