youbora presentation
TRANSCRIPT
© 2015 NICE PEOPLE AT WORK
1
5 © 2015 NICE PEOPLE AT WORK
© 2015 NICE PEOPLE AT WORK
2
5 © 2015 NICE PEOPLE AT WORK
Our goal is to help broadcasters and
media groups deliver flawless TV viewing
expriences across every device.
• Started in 2008 as a Premium Video Pla7orm. 2009 Launched wauki.tv
• 2011 wauki.tv splits from NPAW before acquisiton by Rakuten media in 2012
• From 2011 forward, NPAW develops YOUBORA. October 2013 YOUBORA launched in market
• 54 clients worldwide to date
About NPAW
• Works via a plug-‐in that is installed inside the player, capturing metrics, events and meta-‐data from the player
• Our metrics come with many out-‐of-‐the box filtraUon and segmentaUon opUons such as: City, Country, Device, Title, CDN, ISP, ConnecUon Type, Node Host (for Akamai and Level 3)
• Add any custom parameters to filter data according to your own needs. (e.g. Channel, SVoD/AVoD/TVoD, Player used, demographic info)
About YOUBORA QoS, Audience, Engagement
CDN Switching
• Switch over 3 methods: Contract, Quality, and Quality + Price
• Unbiased and accurate data on how your user’s experience your content.
• 1-‐Minute granularity of data, maintenance of data granularity over Ume, and choose how long you want to retain data.
• Free ReporUng and Open REST API to take your data where you need it.
• We can capture aggregate data from all pla7orms and devices, and support a long list of devices and pla7orms. (Public plug-‐ins available at youbora.zendesk.com)
• CompeUUve Pricing.
• Our plug-‐ins are easy to integrate, and we are easy to work with!
Why Buy YOUBORA?
6 © 2015 NICE PEOPLE AT WORK
Platforms & Devices
© 2015 NICE PEOPLE AT WORK
7
5 © 2015 NICE PEOPLE AT WORK
METRICS
8 © 2015 NICE PEOPLE AT WORK
QoS Metrics
9 © 2015 NICE PEOPLE AT WORK
Audience Metrics
10 © 2015 NICE PEOPLE AT WORK
Engagement Metrics
11 © 2015 NICE PEOPLE AT WORK
1-1 User Tracking
12 © 2015 NICE PEOPLE AT WORK
Side-By-Side Comparison
© 2015 NICE PEOPLE AT WORK
13
5 © 2015 NICE PEOPLE AT WORK
ALERTS
14 © 2015 NICE PEOPLE AT WORK
Set Quality Alerts
15 © 2015 NICE PEOPLE AT WORK
Get Granular Notifications
© 2015 NICE PEOPLE AT WORK
16
5 © 2015 NICE PEOPLE AT WORK
Step 1, Capture Data
Step 2, Take Action!
17 © 2015 NICE PEOPLE AT WORK
Use Data To Take Action (1/2) Technical Teams • Understand current QoS levels, set benchmarks for improvement. • Be alerted when QoS levels reach certain thresholds to begin taking acCon as soon as possible.
• Use user Bitrate informaCon to review your encoding strategy by geography, locaCon and device and save money on encoding and storage costs.
• Troubleshoot errors with content delivery. Opera=ons Teams • Use our plaEorm’s data to improve the accuracy of other plaEorms
which use engagement data (e.g. content predictability modules, which are incorrectly assuming a perfect play-‐out each Cme)
• Ensure SLAs of your CDN providers are being met. • Test new CDNs using our CDN Switching plaEorm to switch over 3
methods.
18 © 2015 NICE PEOPLE AT WORK
Use Data To Take Action (2/2) Customer Service Teams • Prepare customer service teams with alerts on potenCal users affected by widespread QoS problems (reduce call center Cmes)
• Be proacCve with users (e.g. send alert at the first sign of quality problem)
Business Teams • Use Audience and Engagement data to segment adverCsing and increase revenue on “hot” content
• Using RT data, you can extract best dollar through understanding current number of viewers, quality, etc.
• Report on how Ads are performing (# plays, compleCon rates, geographies, etc.)
© 2015 NICE PEOPLE AT WORK
19
5 © 2015 NICE PEOPLE AT WORK
NEXT STEPS
20 © 2015 NICE PEOPLE AT WORK
Getting started with NPAW
Define POC under
Contract
30 Day Trial, Penalty-‐Free Opt-‐Out
Integrate plug-‐ins to full OTT
environment
THANK YOU