you pay now...3 ways to hack the purchase funnel
TRANSCRIPT
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You Pay Now… 3 ways to hack the purchase funnel
@digijoe
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The internet influences what we buy
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Purchase intent
Forms Matures
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What’s the last thing you bought? How were you influenced?
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Publishers can make money from purchase intent(Marketers can optimise & target purchase intent)
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Make money? Ads, affiliate, paywall, in-app
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Display (per impression)
Traffic (per click)
Affiliate (per sale)
Monetization method often correlates to where you operate in funnel
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Who gets the purchase attributed to them?
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Publishers missing the opportunity to create & rapidly cultivate purchase intent
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Publishers don’t capitalise properly from their role in the purchase funnel
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Leverage sources and spark intent
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Product/service discovery is evolving
Generators
Devices
Sources
+
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Social media drives intent
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Discovery features
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User Immersion
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Fulfil your own demand
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Up to 95% of traffic from publisher content to merchants does NOT convert into a sale.
Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
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Blur the line between publisher & merchant
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“part store, blog, magazine and wish list ”
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Seize the impulse buy
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Use of coupons on publisher websites increases conversions on average by 12%
Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
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Use incentives & scarcity
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The social halo effect
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Mobile visitors on publisher websites take 19% fewer clicks before arriving at merchant
(and purchasing)
Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
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Mobile = impulse = shorter funnel
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Bonus hack – don’t post the week before payday
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Skimlinks is a platform that automates monetization of purchase intent…
…also means we optimise and shorten the funnel. Get paid now!!