you! now new & improved
DESCRIPTION
Over 70% of employers research prospective employees on social media - and you'd be surprised on what they really want to see. Get the answers on what they really want and how you can actually use Twitter, Linkedin, Facebook, and blogs to get the job. In addition to enhancing career opportunities, develop your network to build an amazing network of professionals that can provide insight, advice, and share resources. Learn about how this can benefit both the new and seasoned professional from two housing rock stars (from opposite sides of the country) that met through Twitter. Presented by Dr. Ray Gasser & Amy Jorgensen at the ACUHO-I Business Conference 2012TRANSCRIPT
Now New & Improved
@AmyLJorgensen @DrRayGasser
WELCOME
http://www.coreysmith.ws/blog/social-media-explained-bacon
http://socialstrand.com/2012/02/08/social-media-explained-in-6th-grade-english-infographic/
I’m eating #bacon
I “like” bacon
I am skilled at eating bacon
I write [blogs] about bacon
Watch me eat my bacon
This is where I eat bacon
Here is a bacon recipe
I take cool pictures of bacon
I work at Google and eat bacon
SOCIAL MEDIA EXPLAINED
PERSONAL BRANDING
The way we market
ourselves to others
PERSONAL BRANDING HIRING
http://articles.businessinsider.com/2012-04-18/news/31359942_1_social-media-rosemary-haefner-social-networks
• Be genuine
• Display interests
• Be professional
• Illustrate qualifications
• Be creative
• Show communication skills
• Have references
PERSONAL BRANDING HIRING
http://www.huffingtonpost.com/2012/04/20/employers-use-facebook-to-pre-screen-applicants_n_1441289.html
http://jobs.aol.com/articles/2012/04/18/one-in-three-employers-reject-applicants-based-on-facebook-posts/
Pre-screen Candidates Reject applicants due to posts
PERSONAL BRANDING YOUR NICHE
What sets you apart
from the crowd?
How it can help others?
PERSONAL BRANDING ONLINE
THE PLAN
YOU
THE PLAN ROI
@AmyLJorgensen @DrRayGasser
QUESTIONS?