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you medical: strategic concepts in a changing world by john eighmey

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Presentation to health care professionals about strategy and policy issues relating to endorsements and testimonials used in advertising and public relations.

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Page 1: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 2: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 3: You Medical: Strategic Concepts in a Changing World by John Eighmey
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