Your Home Soldby

Brian D. Wittlin, GRI, e-Pro

Mo AndersonVice Chairman of the Board

Gary KellerChairman Of The Board

About KELLER WILLIAMS® Realty• Founded in Austin, Texas, on October 18, 1983.

• KELLER WILLIAMS® Realty laid the foundation for agents to become real estate business people.

• Mo Anderson owned the #3 franchise in the largest real estate company in the world.

• Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation.

KELLER WILLIAMS® FACTS:

• “Most Innovative Real Estate Company” — Inman News.

• 72,594 + real estate consultants.

• 608 + offices in the U.S. and Canada.

• 5th largest real estate company in North America.

• Excellence in real estate consultation training.

The KELLER WILLIAMS® CultureWin-Win — or no deal

Integrity — do the right thing

Commitment — in all things

Communication — seek first to understand

Creativity — ideas before results

Customers — always come first

Teamwork — together everyone achieves more

Trust — starts with honesty

Success — results through people

We Call It: WI4C2TS

Consultant Vs. AgentFiduciary (Consultant)

• Advises and Consults

• Educates and Guides

• Involved in Decision

Process

• Uses Judgment and

Experience

• Irreplaceable

• Highly Compensated

Functionary (Agent)

• Delivers Information

• Tells and Sells

• Stays out of Process

• Follows the Rules and

Procedures

• Replaceable

• Minimally Paid

InsertYourPhoto

Name: The Golden Hands TeamProfessional Designations:Graduate Realtors Institute (GRI)Graduate Technology Institute (e-Pro)Pretty Nice Person (PNP)

Education: MBA, BA and 9 years of real estate experience Family: 4 children, 2 dogs and the Greatest Wife in the WorldHobbies: Renovation, Landscaping, Reading, Drawing, CookingClient Testimonials: For a complete library of client testimonials, go to

www.PrincetonLiving.com and click on “About Us”

My Biography

Your REALTOR®Brian D. Wittlin, GRI, e-Pro

Key Objectives• PRICING… your home priced at the property’s fair market

value.

• TIMING… your home sold in the desired time period.

• CONVENIENCE… your home sold with the

least amount of inconvenience.

Learning About The Home WHERE BUYERS FIRST LEARNED ABOUT HOME PURCHASED

Compiled from NAR 2005 Profile of Home Buyers and Sellers report.

Realtor 36%

Internet 24%

Yard Signs 15%

Referrals 7%

Other> 1%

Knows the Seller

3%

Home Builders

7%Advertising

and Newspaper

6%

My Job

1. Be the Marketing Messenger between you and the Public

2. Provide a Negotiating Strategy with the expertise to carry it out

3. Manage the challenges to your deal

4. Get you to a successful and completed Close

Marketing Plan• Multiple Internet Web Sites

• MLS• Realtor.com• Local/International Internet Sites

• Agent Marketing Action Plan • KELLER WILLIAMS® Professional

Real Estate Consultants• Office Tours• MLS Area Tours• REALTOR® Open Houses

• Yard Signs• Highly recognized • Calls come from our signs

Marketing Your Home

• Pricing Guidance

• Guidance in staging your property.

• Input your listing to MLS and other Internet sites.

• Install nationally recognized signage.

• Provide information fliers.

• Hold Open Houses for Brokers and General Public.

• Give Feedback on showings.

• Guidance on market conditions.

• Review offers and represent you in negotiations.

• Complete all repairs and cleaning.

• “Stage” your home to be appealing.

• Hide valuables (also prescriptions).

• Keep marketing information out for prospective buyers.

• Maintain open communication.

• Leave premises for showings.

• Call with any questions or concerns.

• Refer friends and acquaintances who might be interested in your property.

• Refuse to discuss terms with prospective buyers or their agents.

Brian You

Our Respective Duties

InspectionsInspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

SELLER SEES THEIR HOUSE

INSPECTOR SEES THE HOUSE

BUYER SEES YOUR HOUSE

Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!

Home Warranty Plans

Home warranty plans go a long way to alleviate some

risks and concerns. For a modest price, the seller can provide

to the buyer a one year warranty covering specified heating,

plumbing, electrical, water heater or appliance breakdowns.

Coverage under most plans commences at closing. In all

cases, there are important limitations and exclusions

(example: appliances/systems must be operative at

commencement of coverage).

What You Do & Don’t ControlAs The Seller, You Do Control These:

• Property Condition

• Availability for Showing

• Price

• Availability of a Home Warranty

As The Seller, You Don’t Control These:

• Competition

• Buyer’s or Seller’s Market

• Interest Rates

• When The Perfect Buyer Walks Thru Door

Selling Price Vs. Timing

• Timing is extremely important in the real estate market.

• A property attracts the most activity from the real estate community and potential buyers when it is first listed.

• It has the greatest opportunity to sell when it is new on the market.

WEEKS ON MARKET

ACTIVITY

1 2 3 4 5 6 7 8

Pricing Factors

As the triangle graph illustrates, more buyers purchase their properties at market value

than above market value. If you price your property at market value, you are exposing it

to a much greater percentage of prospective buyers and you are increasing your

opportunity for a sale.

+15%

+10%

Market Value

-10%

-15%

10%

30%

60%

75%

90%

PERCENTAGE OF BUYERS

ASKING PRICE

IMPORTANCE OF INTELLIGENT PRICING

Pricing MisconceptionsCorrectly pricing your property has

nothing to do with the following concerns:

How Buyers & Sellers Determine Value

Its determined by what a BUYER is willing to pay and what a SELLER is willing to accept in today’s market. Buyers compare your property to other properties

ACTIVE and SOLD in your area. That is why it is so very important to price your property correctly at the time you sign your listing agreement.

WHATYOU PAID

WHATANOTHER

AGENTSAYS

WHATYOU NEED

WHATYOU WANT

COSTTO REBUILD

TODAY

WHATYOUR

NEIGHBORSAYS

Focusing On ResultsThe proper balance of these factors will expedite your sale.

LOCATION

COMPETITION

TIMING

CONDITION

TERMS

PRICE

SOLD

If you would like to discuss how Brian would go about selling your home quickly and for

top dollar, call him now!

Brian D.Wittlin, GRI, e-Pro

609-936-9760

Brian@BrianWittlin.com