You Have to Start Somewhere

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An introduction to Social Media for CPD for library and information staff delivered as part of the LIM CPD short courses programme at the University of Ulster


  • 1. You have to start somewhere:Social Media for professional learning and workplace practice

2. Social Media Professional versus personal Productive tools for CPD Good practice examples in the LIM sector 3. Personal and Social

  • Intuitive
  • Whenever
  • Wherever
  • About me
  • Often trivial
  • Potentially indiscreet
  • Time wasting (allegedly)

Hangingout 4. Professional and Social

  • Strategic
  • Useful
  • Consistent
  • Active
  • Reputation
  • Productive

Your shop window 5. The Digital Divide is not a generational thing

  • Its between thosewho know howto
    • find information using new channels
    • get information to come to them
    • create and mix content
    • build networks
    • and those who dont

6. Learning networks then 7. and now 8. Communities of practice

  • My online contacts are now the way in which I get my information. They are constantly sending me a stream of useful stuff, which is personalized to my interests, based on my choices of who to follow, and who to pay attention to. So this isn't 'social' in the way that we're used to thinking of it, it's a hugely influential stream of data. If I follow you, you influence me, and if you follow me, I'm influencing you Phil Bradley

9. Connections to 10. Connections to

  • RSS feeds
  • Aggregators
  • Bookmarks
  • Slideshare
  • YouTube
  • Podcasts
  • Wikis

11. Social networks are about connecting people, about creating an ambient awareness ofwhats happening and where, with reference to the people around us. Such networks come into their own when you want to find people who can help yousolve problems, provide insights, or provide expertiseyou may not have. Abhijit Kable 12. Exploiting these for

  • Research
  • Sharing
  • Collaborating
  • Networking
  • Current Awareness
  • Reflection
  • Creating content
  • Advocacy

13. Its a residential thing

  • Many of the technologies we deal with areresidential platforms , meaning that its hard to see their real benefits until youve lived there for a while
  • Its simple to sign up for a new tool, but it takestime and effortto make good use of it.
  • JISC Web2Practice

14. Its about information skills

  • and competencies that information professionals already have and use every day
  • adding some new ones
  • updating and refreshing

15. Tools, Technologies and Platforms 16.

  • The purpose is not to argue that social media are an absolute good, but rather that they offer tools which, if used carefully, are likely to be beneficial and to facilitate positive connections.
  • Social Media guide for researchers

17. Key characteristics

  • Access to contentupdated in real time
  • Access at aconvenient time
  • Access to contacts inreal time

18. RSS feeds

  • A format for regularly updating web content
  • Users stay current by subscribing to feeds
  • Web pages deliver content by incorporating a feedburner.
  • Updates are automatically delivered without having to visit websites.

19. Receivingfeeds

  • Subscribe bye-mail
  • or via a freeaggregatorlike Google Reader
  • increasinglyTwitteris used as a feed

20. Twitter

  • Updates
  • Alerts
  • Announcements
  • Links
  • Event Amplification
  • Research
  • Marketing

21. Find content on Twitter Twitter for Librarians @Phil Bradley Lists @IrishLibraries @FieldVole/Irish Northern Irish Librarians on Twitter #savelibraries Use it as a feed Start following people Use #hashtags to follow issues and events Flickr Image: Not getting involved Twitter is as good as the people you follow 22. Share content on Twitter

  • Send tweets
  • Forward links
  • Set up #hashtags
  • Tweet from events
  • Post links to your content
  • Curate a list
  • CPD 23 things: current awareness

Flickr Image: Twitter poster 23. Social Networks Networking Discussions Links Marketing Updates Announcements Events Campaigns 24. Networking

  • Join online communities
  • Connect
  • Join discussions
  • Start discussions
  • CPD 23 Things: Online networks

CILIP Social networks LIS New Professionals Network Flickr Image: Join our team / 25. Find your group Follow them via their Twitter feed on the different platforms they use . 26. Blogs

  • Sharing news and content
  • Publishing
  • Forums for discussion, reflection
  • Delivering training

Blogge r Tumblr 27. Keep current with blogs Find blogs that interest you Subscribe by email or by RSS feed Start commenting Flickr Image: Rosie the Blogger / Library Blogs Ireland UK Library Blogs News from Irish Libraries Library Journal Voices for the Library Stephen's Lighthouse Joeyanne Libraryanne Follow bloggers on Twitter to get updates 28. Blogging 101

  • Start a learning blog
  • Join a blogging network
  • Find your voice
  • Write a guest post
  • Share your blog
  • Post links to your blog from Twitter
  • CPD 23 things:blogs and blogging

29. Wikis

  • Sharing knowledge
  • Aggregating content
  • Peer review
  • Supporting best practice
  • Team working
  • Reference queries

Collaborative editing of web content and structure by users 30. Build a resource

  • Library Day in the Life
  • Library Routes
  • Library Camp UK 2011
  • Library Success: a best practices wiki

Flickr Image: Working togethe r 31. Photo sharing

  • Sharing images
  • Sourcing images
  • Accessing archives
  • Crowdsourcinginformation
  • Publicity
  • Marketing
  • Event amplification

32. a thousand words

  • Adding photos is easy but never use images without permission.
  • Look for images with aCreative Commonslicense.
  • Stick toFlickr Creative Commonsor FlickrCC t ALWAYScheck copyright Attribution link 33. Presentations online

  • Presentations from any event can be uploaded, stored, searched andaccessed
  • some with audio tracks

34. Links to innovation On Slideshare and Prezzi you will find full presentations, some with audio.and links to other presentations. 35. Video content Lectures, courses, conferences, tutorials from universities, libraries, museums, professional bodies, organisations and individuals 36. Podcasts

  • Audio and video to download
  • Lectures, interviews, webinars, archive recordings
  • ViaiTunes or other feeds

37. Conferences for free

  • Watch the presentations, hear the soundtrack, watch the video stream, get the reactions on Twitter and the blogs.
  • Courses, conferences, events happening now, last week or last year
  • Anywhere in the world

38. Discussions online Digital Campus Harvard Library Lab Podcasts This Week in Libraries Interviews with innovators, leaders and practitioners. Panel discussions on current trends, issues and developments. Flickr Image: Studio Lights 39. Bookmarks

  • Archiving content
  • Accessing content
  • Finding content
  • Organising and sharing content
  • Promoting resources

Diigo Delicious Diigo bookmarks for links in this presentation 40. Running an event

  • Eventwebsiteon Tumblr
  • Bookingson Eventbrite
  • Promoted on Twitter
  • Programme submissions on Wikispaces
  • Sponsorship via PayPal

#libcampuk11 41. Learning resources

  • Web Junctionis an American library site providing virtual training to member libraries.Anyone can access the archive.
  • JISC Digital Mediaprovides advice on creating and using digital media

A significant amount of archived training material is often free 42. 23 Things

  • Social media training for librarians (and others) delivered by social media.
  • Licensed under Creative Commons and available to any organisation to adapt.
  • There are hundreds of in-house versions developed by all kinds of libraries and educational bodies .

23 Things for Professional Developmenttakes the 23 Things model further Free Accessible Online Self-paced 43. Identity and brand 44. Digital identity

  • The Web is a public space.
  • Information stays around for a long time.
  • Privacy is never guaranteed.

Flickr Image: People 45. Digital footprints Make sure you have control over what people can discover about you online . Flickr Image:shoes 46. Digital branding Create and maintain a positive professional identityFlickr Image:Stepping on light 47. Create a public Internet identity Have a genuine all-accessible identity online that youre cool with grandma and your boss reading. do provide context for who you are, what you do, what youre passionate about, etc. Think of it as a digital body and dress it up as if it were going into a job interview.Danah Boyd. 48. Making a name Joeyanne Libraryanne The Wikiman 49. Privacy and Security

  • Understand the security settings of all the tools you use.
  • Keep abreast of any changes to terms and conditions.
  • Your online safety is yourresponsibility, not anyone elses .

50. Information Overload SCONUL 7 Pillars of Information Literacy 51. Libraries using Social Media 52. Yes, it is important for libraries and librarians to be on social networks... it is equally important to remember why we are doing all of these things.We are providing a new medium for things we have always done. There can be a balance to using new technology to promote, support and enhance traditional, as well as new, programming and resources Karen Klapperstock (2009) ) 53. Connecting via social media

  • Bodleian Libraries Social Media Directory
  • University of Oxford libraries communicate with their users through a variety of social media includingblogs, Facebook, Twitter and LibraryThing

54. Health Libraries

  • Team Knowledge Update
  • Information services from Shrewsbury and Telford Health Libraries via Netvibes
  • Knowledge Source
  • Regular blog with news, links and access to content

55. Health Information

  • HL Wiki Canada
  • An open, freely-accessible wiki with entries about health librarianship, social media and current information technology topics relevant to the provision of health information .

56. Promoting services

  • Dunedin Public Libraries
  • promotes its services on YouTube, with guidance on the resources and how to use them. Dunedin has over 200 videos on library services and events on its YouTube channel.

57. Library Apps

  • MIT Libraries Betas and Widgets
  • Libraries at the Massachusetts Institute of Technology are experimenting with apps to improve access for their usersto content and services
  • Library Tools
  • A guide to Cambridge Universitys apps and otheronline tools for library users

58. City Libraries

  • New York Public Library
  • Connect with their communities via their blogs, Twitter, Facebook, Tumblr, Flickr, podcasts, YouTube, Foursquare
  • What Big Media can learn from the New York Public Library

59. in Ireland

  • Dublin City Public Libraries portal
  • Comprehensive access to library and other resources provided by Dublin City Public Libraries for people living and working in Dublin via Netvibes

60. and Scotland

  • Edinburgh Libraries
  • Access to the Library Blog, Flickr collections, the Library App and on Facebook, YouTube and Twitter
  • includingEdinburgh Readsa guide to Edinburgh books using Google Maps

61. Medium Libraries

  • Rotherham Libraries
  • On Facebook, YouTube, Flickr and Twitter, with an internal Staff Wiki for managing change and staff development
  • South Ayrshire Libraries
  • publicises events and services on its blog and on Twitter, with links to e-book downloads and RSS feeds to new titles and book reviews

62. Small ones too

  • Orkney Library
  • Orkney Library Service has two branch libraries and two mobile libraries
  • and two blogs, is on Facebook, Twitter, has an online reading group and a Talking Newspaper podcast.

63. Local History

  • Cassiar Photo ID project
  • The University of North British Columbias crowdsourcing Facebook initiative to preserve the history of a ghost town, using their photo collection
  • Solihull Heritage
  • SolihullsThen and Nowphotos on Flickr.For more on what they do, viewBeyond Lurk and Likeon Slideshare

64. Generating content from users

  • Australian Local Studies collections and the participatory web
  • Current initiatives in Australian libraries that actively involve local people in collaborative projects, using blogs and wikis, to document the history of a neighbourhood or a community. This Prezzi presentation is based on a dissertation.

65. Special projects

  • Taking Account of Our Past
  • A blog documenting the Wolverhampton Archives and Local History cataloguing project.
  • Derry and Raphoe Diocesan Library Project Blog
  • A Wordpress blog documenting the conservation project.

66. Special Libraries

  • Fire Resources
  • The Fire Sciences Library of the Office of the Fire Marshall (U.S.) has developed a Wiki to support staff studying for professional qualifications.

67. Finally

  • Explore
  • Experiment
  • Use whats useful
  • Dump whats not
  • Take it seriously

Flickr image Matt Hamm 68. Anne Peoples@Anne6fy This presentation is online and availableto reuse or adapt, as long ascredit is given to theauthor, on a share alike basis.


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