You Don’t Get What You Want, You Get What You Need! The best way to market might be the one you don’t want. Most inventors want to license their product, kickback and collect millions in royalties while others (licensee) test the prototype, develop manufacturing, secure IP in all the proper states and perform economic analysis on the widget, and not necessarily in that order. In addition, they will need to secure permits and delivery routes, along with complying with every possible regulation

in existence to finally get your gizmo into the hands of your customer. Oh, and that’s ignoring the efforts of competitors and their teams designed to at the very least make your road a little bumpy. Therefore, if an established player presents a viable route to market via company formation or partnering with a giant in industry, don’t get on your high horse and pigeon-hole yourself to one route to commercialization. Be open to multiple strategies to market! Open Strategy! Legal  told  us  to  include  this:    The   intellectual  property   information  that  we  provide  does  not  constitute   legal  advice.    We  are  not  intellectual  property  lawyers  nor  are  we  a  law  firm,  consequently  we  do  not  provide  legal  advice.    No  attorney-­‐client  or  confidential  relationship  exists  or  will  be  formed  between  you  and  Youvention  nor  any  of  our  company  members.    The  accuracy,  completeness,  adequacy  or  currency  of  the  content  is  not  warranted  or  guaranteed.    We  recommend  you  consult  a  lawyer  if  you  want  legal  advice.