you get more than you give, irish blood transfusion board on facebook, by clare macdermott
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Humble Beginnings….
• ……… Zero budget• …………..Goodwill• …………….Time• ………Attention
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• If facebook were a country….• 1/3 of women on facebook do what…?• 1/2 the human race….?• Facebook is how we work, play, learn, share,
discover, complain, mourn, applaud, influence and celebrate….
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Concerns
• Conservative Organisation• Highly regulated communications• Risk of Open forum• Previous bad PR & poor public image• Donor communications primarily one-way• Unknown…. No control!!!
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Opportunities
• Relaxed informal contact with donors• ‘Real-time’ circulation of information• Interaction with the brand• Donor Feedback• Congratulate and showcase donor efforts
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Key Activities
• Competition – Trivia Quiz, 500 entries in 1 day• Publicity & celebration of Donor Awards• Winter Appeal – January 2010• Recruitment of platelet donors, bone marrow
donors and volunteers
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Key Activities…..• Recruit
volunteers!
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Key Activities
• Haiti Appeal – publicity on excess blood collections going to Haiti
• Withdrawal of Guinness from Blood Clinics…….. Lively and controversial….!
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Building your profile
• Develop FAQs• You get to know some of your supporters…
… 100 time donor in Listowel• Support from blood RECIPENTS• Capture unexpected attention… Sunday
Business Post, Independent Colleges, Social Media Bloggers & hotels.
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Golden Rules that work for us!
• Reply honestly and timely• Consistent style – informal, friendly, positive• Simple policies in place – Administrators, Spam• Recruit plenty administrators, multidisciplinary team• Take feedback on the chin• Use variety of facebook elements available to you -
notes, photos, video, different calls to action etc
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The Practicalities
• Access to facebook @ work - iPhone / Laptop• Barriers – non-facebook people…. Get them
onside…. Lots of statistics & profile information available
• Essentially it’s just bringing your business online in a new way
• A final helping hand… The Facebook Era.