you deserve wilsonart hd living idea... · homeowners for more than 50 years. wilsonart hd...
TRANSCRIPT
You deserve Wilsonart HD living
www.WilsonartHD.com1-800-433-3222WILSONART®, AEON™, HIGH DEFINITION®, HD®, the HD Logo and the Gold Oval Design aretrademarks of Wilsonart International, Inc., registered in the United States and other countries.
©2011 Wilsonart International, Inc. Flickr.com/photos/WilsonartYouTube.com/WilsonartFacebook.com/WilsonartHD Twitter.com/Wilsonart
client Wilsonart
project 373-340 Idea Book
vendor Canfield
production file 373-340 M01 IdeaBook_Cover.ai
programs Photoshop/Illustrator CS4
scale 100%enlarge file 0%
quantity TBD
size w/ bleed 21.25”w x 8.25”h
die line source -media | substrate
special instructions
final size 21”w x 8”h
mech creationinitial(s) & date
revisionsinitial(s) & date
Attention all vendors: Please be aware that these files are not necessarily prepared to your pre-press or printing specifications and may need to be modified for trapping, screen rulings, process vs. spot colors, etc. Please call if you have any questions.
All images used in this particular artwork have specific usage licensing agreements, which cover only the specific quantity and specific end use as noted in this document. Any intentions for additional use or reproductions involving the images will require renegotiation with the image supplier.
proofreaderinitial(s) & date
05.16.11 dmm 05.24.11 kdw
project designerinitial(s) & date
05.13.11 wlm - -
project managerinitial(s) & date
05.19.11 dpw - -
account managerinitial(s) & date
05.16.11 blk - -
clientinitial(s) & date
05.16.11 wilsonart -
Cyan
PMS 424
die line color
CMYK4 color process
spot color
Spot Varnish - see folded dummy provided
80# Cover
typeface(s)
support file(s) YOUTUBE.tifTWITTER.tifFLICKR.tifFACEBOOK.tifWilsonart HD Oval bkgd.tifD01-D03 White.tif1849_LunaFrost.tif(7F)GlazedConcreteEdgeDetail07.tif(1a) Granite from Right2.tif
image source(s) Shutterstock / Professional
purchase status Royalty Free
Copyright © 2011 ChaseDesign LLC
1400 East Genesee Street,Skaneateles New York 13152
P315.685.1000 F315.685.5021
www.chasedesign.net
373-340 M01 IdeaBook_Cover.ai
DO NOT PRINT DIELINES
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Helvetica Neue 75 Bold Helvetica Medium CondensedHelvetica Bold Condensed
Back Cover - pg. 20 Front Cover - pg. 1
10.5” 10.5”
8”
21”
Welcome to the Wilsonart® HD® portfolio of beautiful choices, intriguing designs and almost infinite possibilities.
Retro or modern, city loft or country cottage, bold graphic hues or soft shades of natural stone – whatever your style may be, Wilsonart HD can help you bring your ideas to life.
Best of all, you can cook, clean, raise children, entertain, spill, splash, really live in your Wilsonart HD kitchen, without a moment’s worry.
LIVING IN YOUR NEW KITCHEN
WHYWILSONART?
As one of America’s leading brands for countertops, Wilsonart has been creating beautiful kitchens and pleasing homeowners for more than 50 years.
Wilsonart HD solutions offer the best in design, technology and performance and are manufactured with care in U.S. based facilities.
client Wilsonart
project 373-340 Idea Book
vendor Canfield
production file 373-340 M02 IdeaBook_InsideCover.ai
programs Photoshop/Illustrator CS4
scale 100%enlarge file 0%
quantity TBD
size w/ bleed 21.25”w x 8.25”h
die line source -media | substrate
special instructions
final size 21”w x 8”h
mech creationinitial(s) & date
revisionsinitial(s) & date
Attention all vendors: Please be aware that these files are not necessarily prepared to your pre-press or printing specifications and may need to be modified for trapping, screen rulings, process vs. spot colors, etc. Please call if you have any questions.
All images used in this particular artwork have specific usage licensing agreements, which cover only the specific quantity and specific end use as noted in this document. Any intentions for additional use or reproductions involving the images will require renegotiation with the image supplier.
proofreaderinitial(s) & date
05.16.11 dmm 05.24.11 kdw
project designerinitial(s) & date
05.13.11 wlm - -
project managerinitial(s) & date
05.19.11 dpw - -
account managerinitial(s) & date
05.16.11 blk - -
clientinitial(s) & date
05.16.11 wilsonart -
Cyan
PMS 424
die line color
CMYK4 color process
spot color
Spot Varnish - see folded dummy provided
80# Cover
typeface(s)
support file(s) pictire 8.pngpicture 9.pngpicture 7.pngpicture 6.pngD01-D03 White.tif(6)SlateEdgeDetail.tifClassicWhite(3l)LunaAcrySinkCMYK.tif(6b) Granite Edge Detail DynamicREV.tif
image source(s) shutterstock / professional
purchase status royalty free
Copyright © 2011 ChaseDesign LLC
1400 East Genesee Street,Skaneateles New York 13152
P315.685.1000 F315.685.5021
www.chasedesign.net
373-340 M02 IdeaBook_InsideCover.ai
DO NOT PRINT DIELINES
05.19.11tew
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inside front cover - pg. 2 inside back cover - pg. 19
10.5” 10.5”
8”
21”
Helvetica Neue 85 Heavy Helvetica Neue LT Std 77 Bold CondHelvetica Neue LT Std 57 CondensedHelvetica Neue LT Std 87 Heavy CondHelvetica Neue LT Std 95 BlackFutura Std Medium
Carrara Santorini 1855K-55Beveled Edge
Double Equal HD510, True White
A decorative edge from Wilsonart gives you the sculpted look of expensive materials at a fraction of the cost.
Take your kitchen to the next level with a Wilsonart HD Integrated Sink – durable andbeautiful with a seamless flow from countertopto basin.
Turn the page to see these elements working together –intriguing ideas becoming beautiful kitchens.
DECORATIVEEDGES
INTEGRATEDSINKS
Wilsonart HD is the countertop redefined –a coordinated interplay of surfaces, edges and sinks – a complete design solution that makes beauty easy for you, as well as affordable.
Choose from a beautiful palette of colors and designs, all with AEON™ Enhanced Performance technology.
SOPHISTICATEDSURFACES
CREATINGTHE LOOK
pg. 5
client Wilsonart
project 373-340 Idea Book
vendor Canfield
production file 373-340 M04 IdeaBook_Spread4.ai
programs Photoshop/Illustrator CS4
scale 100%enlarge file 0%
quantity TBD
size w/ bleed 18.75”w x 8.25”h
die line source -media | substrate
special instructions
final size 18.5”w x 8”h
mech creationinitial(s) & date
revisionsinitial(s) & date
Attention all vendors: Please be aware that these files are not necessarily prepared to your pre-press or printing specifications and may need to be modified for trapping, screen rulings, process vs. spot colors, etc. Please call if you have any questions.
All images used in this particular artwork have specific usage licensing agreements, which cover only the specific quantity and specific end use as noted in this document. Any intentions for additional use or reproductions involving the images will require renegotiation with the image supplier.
proofreaderinitial(s) & date
05.16.11 dmm 05.24.11 kdw
project designerinitial(s) & date
05.13.11 wlm - -
project managerinitial(s) & date
05.19.11 dpw - -
account managerinitial(s) & date
05.16.11 blk - -
clientinitial(s) & date
05.16.11 wilsonart -
Cyan
PMS 424
die line color
CMYK4 color process
spot color
Spot Varnish - see folded dummy provided
80# Cover
typeface(s) Helvetica Neue LT Std 77 Bold CondHelvetica Neue LT Std 57 CondensedHelvetica Neue LT Std 87 Heavy Cond
support file(s) D01-D03 White.tifClassicWhite(3l)LunaAcrySinkCMYK.tif See links for list of chip images
image source(s) shutterstock / professionalWilsonart Pattern masters
purchase status royalty free
Copyright © 2011 ChaseDesign LLC
1400 East Genesee Street,Skaneateles New York 13152
P315.685.1000 F315.685.5021
www.chasedesign.net
373-340 M04 IdeaBook_Spread4.ai
DO NOT PRINT DIELINES
05.19.11tew
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pg. 4
8” 8”
8”
18.5”
A NEW NEST“Our kids are gone and we’ve moved, but we still wanted the comfort and beauty we’d enjoyed in our old home. We weren’t going over the top with the kitchen, but we both agreed we wanted something we could be proud of.”
“The Wilsonart HD looks great, it’s going to last, and we have all the amenities of good living. And our new neighbors think we’re the smartest people they know – getting all thisfor so little.”
Downsized with no sacrifice
“Our new kitchen is scaled down but it feels really open, very clean and streamlined.”
“And talk about clean – with the integrated sink, there’s no lip or seam to trap the dirt. This kitchenis so easy to care for.”
To see how this look was put together, visit www.WilsonartHD.com
“I enjoy colors and textures that remind me of our garden, especially my hydrangeas. Wilsonart HD’s Perla Piazza has just the sunny warmth I was looking for.”
“I like soft colors, fabrics and lighting, a gentle feeling, like a haven. Here in the kitchen, the Bainbrook Grey countertop is the perfect soft neutral; it’s subdued, but it has a lovely character.”
A N
EW
NE
ST
pg. 7 pg. 6
8” 8.5”
8”
18.5”
THIS ROOM ISWHO WE ARE Have a very personal style Looking for strong but simple solutions
“With our kids at home, we have moreto think about than remodeling. But we knew we had to protect the value of our house, and the kitchen was the first thing that had to be updated.”
Beautiful, compatible patterns made choosing a pleasure
“We can’t believe we waited. We love the Wilsonart HD; it looks great; it didn’t take us long to choose, and the installation was so easy.”
“We love this kitchen. It’s even easier to have a conversation here. I think it’s become our favorite room in the house.”
“As a family, we’re really sensitive about indoor air quality. I was really pleasedto see that Wilsonart HD meets the GREENGUARD guidelines.”
Wilsonart® Laminates are GREENGUARD®
Indoor Air Quality Certified as safe for indoor use, meeting strict chemical and particle emission guidelines and contributing to quality indoor air. www.greenguard.org
To see how this look was put together, visit www.WilsonartHD.com
“When we sat down to think about colors, we realized we’d been
collecting our favorite colorsand shapes for years.”
PE
RS
ON
ALIZ
E Y
OU
R S
PA
CE
pg. 8
8.5” 9”
8”
18.5”
THE ACTIVE FAMILY One busy, boisterous family Kitchen has to stand up to constant use and high traffic
“With the kids and their friends and our friends, there’s so much going on here, normal people would run for cover. When we started on our new kitchen, we knew it had to be a real performer but easy to take care of.”
“And of course, I wanted it to be beautiful. Was I asking too much? Wilsonart didn’t think so. I got exactly what I wanted – a room where we can live.”
High performance surfaces keep the look fresh and the care easy
“And one more thing: The extra durabilityof the AEON™ surface was perfect for us. The kitchen looks great and it can survive anybody my kids bring through. Spills clean up in a snap.”
To see how this look was put together, visit www.WilsonartHD.com
MORE SCUFF &SCRATCH RESISTANT*
MORE WEAR RESISTANT**
5X
4X * Versus standard Wilsonart Laminate** Versus the industry benchmark for wear resistance
“Black and white keeps everything simple for me, but I wanted some texture and visual interest. I used Wilsonart HD Salentina Neroand Carrara Santorini for mydark and light countertops, anda white subway tile backsplash.”
“I wanted a fresh, clean feeling,and the Sienna Laurel I used forthe wall color makes it feel like spring in here every day.”
“I love the white columns at our front door so I echoed them in the kitchen.”
AC
TIV
E FA
MILY
Salentina Nero1864K-55
Carrara Santorini1855K-55
client Wilsonart
project 373-340 Idea Book
vendor Canfield
production file 373-340 M10 IdeaBook_Spread10.ai
programs Photoshop/Illustrator CS4
scale 100%enlarge file 0%
quantity TBD
size w/ bleed 18.75”w x 8.25”h
die line source -media | substrate
special instructions
final size 18.5”w x 8”h
mech creationinitial(s) & date
revisionsinitial(s) & date
Attention all vendors: Please be aware that these files are not necessarily prepared to your pre-press or printing specifications and may need to be modified for trapping, screen rulings, process vs. spot colors, etc. Please call if you have any questions.
All images used in this particular artwork have specific usage licensing agreements, which cover only the specific quantity and specific end use as noted in this document. Any intentions for additional use or reproductions involving the images will require renegotiation with the image supplier.
proofreaderinitial(s) & date
05.16.11 dmm 05.24.11 kdw
project designerinitial(s) & date
05.13.11 wlm - -
project managerinitial(s) & date
05.19.11 dpw - -
account managerinitial(s) & date
05.16.11 blk - -
clientinitial(s) & date
05.16.11 wilsonart -
Cyan
PMS 424
die line color
CMYK4 color process
spot color
Spot Varnish - see folded dummy provided
80# Cover
typeface(s) Helvetica Neue 85 Heavy Helvetica Neue LT Std 77 Bold CondHelvetica Neue LT Std 57 CondensedHelvetica Neue LT Std 87 Heavy CondHelvetica Neue LT Std 95 BlackFutura Std Medium
support file(s) D11 NewClassicWhiteNewElements.tif D10 ClassicWhiteNewBeauty.tif
image source(s) shutterstock / professional
purchase status royalty free
Copyright © 2011 ChaseDesign LLC
1400 East Genesee Street,Skaneateles New York 13152
P315.685.1000 F315.685.5021
www.chasedesign.net
373-340 M10 IdeaBook_Spread10.ai
DO NOT PRINT DIELINES
05.18.11tew
05.20.11tew
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pg. 10 pg. 11
9” 9.5”
8”
18.5”
READY FORA CHANGE Classic older home Desire for fresh style, yet compatible
“We’ve lived here for years, and with my husband’s business we’ll probably behere for many years to come. Our homeis a handsome old house in a lovely old neighborhood. But our kitchen was just... so old and outdated.”
“We wanted a new kitchen that lookedlike it belonged here, but with somefresh drama and richness.”
A dramatic new kitchen that fits their classic style An edge treatment that mirrors other design details in home
“Wilsonart HD totally set us free, andwe love the new kitchen. We get lotsof compliments, we tend to gather here more, and we feel like we’re entertaining even when it’s just the two of us.”
To see how this look was put together, visit www.WilsonartHD.com
RE
AD
Y F
OR
A C
HA
NG
E“Who knew a whole kitchen could comefrom my favorite necklace? But these arethe colors I love, and to see them comealive has been a real thrill.”
“I love the reddish gold of copper. I usedcopper accessories for accents, and these tiles were perfect for the backsplash.”
“Wilsonart HD’s Salentina Rosso and Salentina Grigio created just the rightfoundation of earthtones.”
pg. 13
9.5” 10”
8”
18.5”
pg. 12
“We drew our own plans on graph paper. It waseasier than we thought, and it turned out great.”
“Living in the city, it’s really important for us to get away, and we love the beach. These tiles reminded us of sea glass, and brought a bitof the ocean home.”
“We loved the architecture of these chairs, but the counter in the photo seemed so sterile. So we made things richer with Wilsonart HD Silver Travertine andCorinthian Limestone tops, and the subtle colors and detail really made it work for us.”
Corinthian Limestone
1862K-55
Silver Travertine
1858K-55
UR
BA
N P
ION
EE
RS
URBANPIONEERS Young, first-time homeowners Style conscious, but pressed for time
“The kitchen in our loft needed a fix, but we’d never done anything like this. We wanted to get it right, increase our loft’s value, and be happy with the result. And Wilsonart HD was the perfect answer.”
Modern, tied-together look Easy care for a hard-working couple Urban love story with a happy ending
“Another plus is that the kitchen is mucheasier to take care of now. That was a nice surprise. It’s just so liveable, and inviting. We’re spending a lot more time in this corner of our world.”
“One more thing: We were reallypleased to see the FSC logo.The environment matters to us, and it was good to know thematerials came from responsiblymanaged forests.”
“This kitchen totally fits our style, well, both of our styles. We brought together some modern pieces, some retro pieces, and they all look right at home here.”
To see how this look was put together, visit www.WilsonartHD.com
pg. 14 pg. 15
10” 10.5”
8”
18.5”
Deepstar Mineral1817K-35
Deepstar Fossil1812K-35
Deepstar A universe of texture and color
Deepstar Bronze1814K-35
Deepstar Agate1815K-35
Deepstar Flint1811K-35
Deepstar Slate1818K-35
Deepstar Glaze1813K-35
Wilsonart andThe WorldWilsonart HD Laminate contains the highest percentage of post-consumer content inthe industry. Every day, we strive to improve our products and processesto ensure minimal impact on the world around us. For more information, visit sustain.wilsonart.com
Luna Shadow1853K-35
Luna Crest1852K-52
Luna The romance of moonlight
Luna Glow1851K-35
Luna Winter1850K-35
Luna Night1854K-52
Luna Frost1849K-35
Crystalline Ice1836K-45
Crystalline Shell1834K-45
Crystalline Dune1838K-45
Crystalline Braun1839K-45
Crystalline Iris1840K-45
Crystalline Pearl1837K-45
Crystalline Onyx1835K-45
Crystalline A spark of mineral magic
Man Made Dark, bold, dramatic
Bronze Eclipse1847K-45
Ebony Eclipse1848K-45
Salentina Grigio1865K-55
Salentina Nero1864K-55
Salentina Rosso1866K-55
SOPHISTICATEDSURFACES
Tuscan Limestone1861K-55
Golden Travertine1859K-55
Corinthian Limestone1862K-55
Silver Travertine1858K-55
Classic Neutrals Elegance and purity
Roman Limestone1860K-55
Carrara Santorini1855K-55
Bainbrook Grey1863K-55
Granite Classic evocations of stone
Bella Capri1822K-35
Bella Venito1819K-35
Mystic Gemstone1830K-35
Bella Reale1821K-35
Raven Gemstone1831K-35
Bella Noche1820K-35
River Gemstone1832K-35
Tumbled Stone Sun, wind and time
Sedona Trail1826K-35
Sedona Bluff1824K-35
Sedona Spirit1823K-35
Sedona Spa1825K-35
African Slate1856K-55
Bengal Slate1857K-55
Slate Global flair
There’s an art and a scienceto creating surfaces that are willing to coordinate beautifully with your other decor choices. Here is a gallery of just such colors, textures and designs, ready to work with your ideas.
Colors shown are printed reproductions. Please request a product sample before making a purchase.
Perla Piazza1867K-55
Aged Piazza1868K-55
pg. 16
Mountain Passage1843K-45
Alpine Passage1844K-45
Passage Exotic journeys
Desert Passage1841K-45
Canyon Passage1842K-45
pg. 17
10.5” 10.5”
8”
18.5”
True White Ivory
Interior dimensions shown
Beveled Edge
Cascade Edge
Crescent Edge
Single HD50021.25"L x 15.5"W x 9"D
Double Equal HD510(each bowl) 14.5"L x 15.5"W x 9"D
Right Offset HD520(L) 19"L x 17.25"W x 9"D(R) 10"L x 14"W x 8.5"D
Left Offset HD525(L) 10"L x 14"W x 8.5"D(R) 19"L x 17.25"W x 9"D
Rectangular Vanity HD53522.25"L x 15.75"W x 7"D
Oval VanityHD530 / HD531 ADA18"L x 16"W x 7" / 4"D
Bar SinkHD50511"L x 10.75"W x 7.5"D
INTEGRATEDSINKS
DECORATIVEEDGESA custom edge profile is the perfect finishing touch for your countertop, reflects your personal style, and can coordinate with other details from your home’s decor. It’s a beautiful lookon a modest budget, a choice that feelsas smart as it looks.
Wilsonart decorative edges offer three sculpted looks. For more ideas, visit www.WilsonartHD.com
The look of a Wilsonart HD Integrated Sink is sophisticated and luxurious, and with no lip to trap dirt, these sinks are the ultimate in easy care.
Strong, thermal-formed acrylic is resistant to stains and heat. Plus, deeper, wider bowls give you more room for pots, and with the drain moved to the back, you have more room under your sink as well.
VIRTUALLY AMAZING Bring your ideas to life with the Room Visualizer.
Select a Room as a starting point – from dozens of different styles of kitchens!
Style Your Room – Enjoy yourself! You can change the cabinet color, wall color, and flooring. And of course, you can change the countertops to any Wilsonart HD pattern, with the option to see both tops in the same color, or the island and perimeter tops in different colors that contrast and harmonize.
Finish! – When you come to a result that pleases you, you can download the image, email the image and even post itto Facebook. It’s yours to visualize and to share. And why stop at one? The Room Visualizer is yours to explore all your options.
We hope these kitchens have inspired you, and given you some ideas abouthow your dream kitchen can become a beautiful reality.
To use the Room Visualizer, order samples and find the Wilsonart HD retailer nearest you, visit www.WilsonartHD.com or call us at 1-800-433-3222.
pg. 18 pg. 19
10.5” 10.5”
8”
18.5”
You deserve Wilsonart HD living
www.WilsonartHD.com1-800-433-3222WILSONART®, AEON™, HIGH DEFINITION®, HD®, the HD Logo and the Gold Oval Design aretrademarks of Wilsonart International, Inc., registered in the United States and other countries.
©2011 Wilsonart International, Inc. Flickr.com/photos/WilsonartYouTube.com/WilsonartFacebook.com/WilsonartHD Twitter.com/Wilsonart
client Wilsonart
project 373-340 Idea Book
vendor Canfield
production file 373-340 M01 IdeaBook_Cover.ai
programs Photoshop/Illustrator CS4
scale 100%enlarge file 0%
quantity TBD
size w/ bleed 21.25”w x 8.25”h
die line source -media | substrate
special instructions
final size 21”w x 8”h
mech creationinitial(s) & date
revisionsinitial(s) & date
Attention all vendors: Please be aware that these files are not necessarily prepared to your pre-press or printing specifications and may need to be modified for trapping, screen rulings, process vs. spot colors, etc. Please call if you have any questions.
All images used in this particular artwork have specific usage licensing agreements, which cover only the specific quantity and specific end use as noted in this document. Any intentions for additional use or reproductions involving the images will require renegotiation with the image supplier.
proofreaderinitial(s) & date
05.16.11 dmm 05.24.11 kdw
project designerinitial(s) & date
05.13.11 wlm - -
project managerinitial(s) & date
05.19.11 dpw - -
account managerinitial(s) & date
05.16.11 blk - -
clientinitial(s) & date
05.16.11 wilsonart -
Cyan
PMS 424
die line color
CMYK4 color process
spot color
Spot Varnish - see folded dummy provided
80# Cover
typeface(s)
support file(s) YOUTUBE.tifTWITTER.tifFLICKR.tifFACEBOOK.tifWilsonart HD Oval bkgd.tifD01-D03 White.tif1849_LunaFrost.tif(7F)GlazedConcreteEdgeDetail07.tif(1a) Granite from Right2.tif
image source(s) Shutterstock / Professional
purchase status Royalty Free
Copyright © 2011 ChaseDesign LLC
1400 East Genesee Street,Skaneateles New York 13152
P315.685.1000 F315.685.5021
www.chasedesign.net
373-340 M01 IdeaBook_Cover.ai
DO NOT PRINT DIELINES
05.19.11tew
05.20.11tew
05.24.11tew
05.25.11tew
--
Helvetica Neue 75 Bold Helvetica Medium CondensedHelvetica Bold Condensed
Back Cover - pg. 20 Front Cover - pg. 1
10.5” 10.5”
8”
21”