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TOP 10 REASONSPROGRAMMATIC NEEDYOU

CONSIDERING GIVING PROGRAMMATIC A GO?

More than likely, every marketer has heard of the popular buzzword in the industry —programmatic. Programmatic advertising, technology that permits automated selling

and buying of impressions, is a vast trend. The top 10 reasons listed above as to why youneed programmatic are just a few of the many motives that make programmatic great.

Interested in increasing your revenue with programmatic? MultiView has you covered!

BUYING ACROSS MULTIPLEPLATFORMSBrands reach target audiences across channels to bring ads to the right people,in the correct context, at the perfect time.

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REAL TIME MANAGEMENTProgrammatic allows you to view and manage the campaign’s development in real time through one dashboard, and adjust bids and targeting as needed. Thus, staying on top of results and improving performance by keeping your marketing dollars flowing in the right direction.

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AUTOMATIONThe cream of the crop is that everything is completed for you automatically, while you can focus on constructing the greatest marketing strategies.

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DATA-DRIVEN PROSPECTSProgrammatic platforms appraise millions of data points and change them into prospectsby generating profiles and audience segmentsbased on one’s buying history, age, interests, etc.

1MORE USER-FRIENDLYPeople only want to look at ads pertinent to their wants and needs. Ads more personalized are probable in grasping people’s attention, which is the main goal of every marketer.

2GREATER EFFICIENCYUsing only one platform to connect withmore high-quality leads saves money and time, requires less human e�ort andproduces enhanced outcomes.

3THE RIGHT AD FOR THERIGHT PERSONAccurate targeting gets each ad to the appropriate audience, which results in a lower CPC (Cost Per Click) and a higher ROI (Return on Investment).

4REAL-TIME BIDDING (RTB)The capability to acclimate to theever-changing marketing conditions inreal time considerably increases theCTR (Click-Through Rate).

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MORE SUPPLY AND DEMAND ACCESSPublishers are capable of simply reachingmore buyers and increasing their fillrate, whereas advertisers get a luxuryof inventory to pick from.

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VALUABLE INSIGHTSIt’s easier to improve your campaigns when you know their performance. Fortunately, programmatic takes more than enough data for thorough examination.

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