you are what you tag yi-ching (janet) huang chia-chuan (evelyn) hung jane yung-jen hsu from national...
TRANSCRIPT
![Page 1: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/1.jpg)
You Are What You TagYi-Ching (Janet) Huang
Chia-Chuan (Evelyn) HungJane Yung-jen Hsu
From National Taiwan University
2008/03/26
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Outline
•Tagging-based profile
•Objective profile
•Semantic relationship between tags
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Social Media Website
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movies maps
photos
musics
blogs
bookmarks
shrek
opera
java
ai
xml
life
food
cat
school
ocean
nightmarket
travel
jazz
classicalrock
ntu
MRTlord of rings
![Page 5: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/5.jpg)
Social Media -> Profile
Catsmusical
comic Visualizationnetworks
Visualizationtools
graphsocial networks
social networks
JapanNamie
Japandrama
• Things I have reflect
• what I know, and
• what I am interested in
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Content vs. Tag Analysis
content analysis
tag analysis
resource
limited resource (text)
all social media (text, photos, video…)
concept content concept
content concept &
user commentviewpoint
one many
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travel
dance
Japan
JavaScript
ajax
xml
programmingmusic
R&B
jazz
SFOTaiwan
map
musical
java
coffee cat
rabbit
moviecomic
You AreWhat You Tag
![Page 8: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/8.jpg)
Social Bookmarking Data
My friends’ bookmarks
music
My bookmarks
movie
dance
ajaxxml musical
java
coffee
cats
comic
rdf
star
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……
Tripartite Graph
own
tagged on
……
java Japan routing
travel 0.84
0.3 0.46 0.57
0.24 0.63
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Weighted Tag Profile
•Obtain a set of tags ordered by its weight to represent this person
•Tag weight
•The average tag importance (over document)
……
own
tagged on
……
java Japanrouting
travel
![Page 11: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/11.jpg)
Tag Capability
• How much a tag can represent this document
• Tagging order
• The first tag is the most relevant
• Tagging popularity
• How many people also tag this document with this tag
……
own
tagged on
java Japanrouting
travel
……
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dance
cats
jazz
java
Japan Taiwa
n
javaScript
R&B
travel
musical
rdf
pop
map
animal
guide
kitty
xmlrss
subjective
objectiveobjective
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Tags from Other People
travel map
map
•For any document in my collection, it may be tagged by other people
Japan Japan
Japan
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Objective Profiling
javaScript rdf
travel
…… java
Japan routing
map 0.92
0.28 0.43
0.35 0.57
0.13
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Different Viewpoints
subjective
objective
personal
social
global
travel
dance
Japan
JavaScript
ajax
xml
visualizationlove
theme
Thailand music
al
java
cats
moviecomi
c
dance
cats
jazz ja
va
Japan
Taiwan
JavaScript
R&B
map
musical
rdf
poptravel
dance
musical
R&B
jazz
Taiwanmap
Japan ca
ts
movie
comic
rdf
java
programming
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Profile from Three Views
?
Others say
I am…
personal view
global viewsocial view
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Are They Alike?
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Pre-processing
photophoto
artart
desigdesignn
imageimage
colocolorr
taggintaggingg
researresearchch
ajaxajax
javascrjavascriptipt
flasflashh
flexflex
social reinforcement
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Relationship between Tags
photophoto
artart
graphgraph
imageimage
colocolorr
taggintaggingg
researresearchch
ajaxajax
javascrjavascriptipt
flasflashh
flexflex
iconicon
painpaintt
desidesigngn
![Page 20: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/20.jpg)
AA BB
Tag-based Co-occurrence
•Assumption: the more frequent two tags co-occur on the same documents, the more relevant two tags are
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Tag Semantic Relationship
photophoto
artart
graphgraph
imageimage
colocolorr
iconicon
painpaintt
desidesigngn 1/5 = 0.25
![Page 22: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/22.jpg)
Tag Concept
photophoto
artart
graphgraph
imageimage
colocolorr
taggintaggingg
researresearchch
ajaxajax
javascrjavascriptipt
flasflashh
flexflex
Semantic relation (WordNet)
iconiconimage concept
painpaintt
desidesigngn
Semantic relation (ConceptNet)
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Concept-based Co-occurrence
photophoto
artart
graphgraph
imageimage
colocolorr
taggintaggingg
researresearchch
ajaxajax
javascrjavascriptipt
flasflashh
flexflex
iconiconimage concept
painpaintt
desidesigngn
art concept
3/8 = 0.375
![Page 24: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/24.jpg)
Profile with Semantic Relationship
?
Others say
I am…
personal view
global viewsocial view
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Experiment of Data
•A user’s bookmark collection (from del.icio.us)
•351 bookmark items
•148 distinct tags
•160,000 users bookmarked one of these items
•Visual tool
•Vizster (Heer 2005)
![Page 26: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/26.jpg)
Result of Tag Relationship
![Page 27: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/27.jpg)
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Conclusion
•Tagging-based profile
•Profile a person from tags
•Profile from different views
•personal, social, global
•Tag semantic relationship
•More complete profile
![Page 29: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/29.jpg)
Thanks for your attention
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2
3 4
1
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……
Tagging Analysis
own
tagged on
……
Tag vs. Person Tag vs. Content
java Japan routing
travel 0.84
0.3 0.46 0.57
0.24
![Page 33: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/33.jpg)
Results of Three Viewpoints
My docs
![Page 34: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/34.jpg)
Procedure of semantic relationship analysis
![Page 35: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/35.jpg)
Relationship between tags
•Relationship between tags can
•Reflect how I think
•The structure of my knowledge
catsmusical
Japantravel
Taiwan
cats
musical
travel
Japan
Taiwan
![Page 36: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/36.jpg)
All Aspects Are You
JapanJavaScript
R&Bmusical
map
mapcats
jazz
Japan
dancerdfpop java
travel
dance
Japan
JavaScript
ajax
xml
visualizationlove
theme
Thailand music
al
java
cats
moviecomi
cdance
cats
jazz jav
a
Japan
Taiwan
JavaScript
R&B
map
musical
rdf
pop
subjective profile objective profile
![Page 37: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/37.jpg)
What You Tag
YouAre
![Page 38: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/38.jpg)
Easy to miss tag
?
art design
visual
?
![Page 39: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/39.jpg)
………..………..………..………..
Easy to miss tags
artart
desidesigngn
webwebcolocolorr
visuvisualal
layolayoutut
tutortutorialial
?
?
?
![Page 40: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/40.jpg)
Social reinforcement
photophoto
artart
desigdesignn
imageimage
colocolorr
taggintaggingg
researresearchch
ajaxajax
javascrjavascriptipt
flasflashh
flexflex
social reinforcement
![Page 41: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/41.jpg)
Tag relative co-occurrence
![Page 42: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/42.jpg)
How people think…
![Page 43: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/43.jpg)
Conclusion
•Tag relationship
•Concept-based relative co-occurrence
•Social reinforcement
•More complete profile
![Page 44: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/44.jpg)
Data Modeling
Peter
Joe Evelyn
Janetcomic
travel
java
URL_8……
URL_5……
URL_6……
•A Tripartite Graph (Mika, 2005)
•T = A × C × I
•A: actors
•C: concepts
•I: instances
•H(T)=(V, E)
•V = A∪C∪I
•E = { { a,c,i } | (a,c,i) belongs to T }
![Page 45: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/45.jpg)
A Tuple of Data
Evelyn
java, programming, research
http://xxxx.comown
tagged on
2006/10/10
……
![Page 46: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/46.jpg)
Tag Analysis
•Give each tag a weight as its importance
•Tags vs. Contents
•The capability of a tag for representing the content.
•Tags vs. Profile
•The strength of a tag for representing a person
•Tags vs. Profile vs. Time
•The changes of the tags over time
![Page 47: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/47.jpg)
Tags vs. Contentsy=exp(x)
java
http://xxxx.com……
programmingresearch0.
90.83 0.74
0.67 0.67 0.33
0.79
0. 75
0. 54
0.61
0.69
0.80
0.91
0.650.75
0.80
0.79
0. 54
0. 62
3.82.2
1.16
![Page 48: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/48.jpg)
Tags vs. Profile
Evelyn
java
programming
research
URL_5……
URL_8……
URL_6……
URL_1……
URL_3……
URL_2……
URL_4……
URL_9……
URL_7……
0.9
0.67
0.79
3.8
2.7
1.9
4.0 3.5
0.52 0.43
0.95
0.78
0.89
0.83
0.70.6
1.10.4
2.44
3.54
6.52
![Page 49: You Are What You Tag Yi-Ching (Janet) Huang Chia-Chuan (Evelyn) Hung Jane Yung-jen Hsu From National Taiwan University 2008/03/26](https://reader035.vdocuments.site/reader035/viewer/2022062409/56649f115503460f94c23fe7/html5/thumbnails/49.jpg)
EquationsTag vs. Content
Tag vs. Person (Personal)
Tag vs. Person (Social)