you are the brand
DESCRIPTION
These principles are important for candidates that are marketing themselves to potential employersTRANSCRIPT
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You are the Brand
Laura LaBineChief Talent Officer ~ LaBine & Associates
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Put your Best Foot Forward
• Be consistent• Everything is public• Stay focused• Take time to nurture
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Be Consistent
• ALWAYS use a relevant image of you• Clearly show your face. People connect with people.
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Everything is Public
• How do you want others to see you?• Show restraint• Everything you share is permanent
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Stay Focused
• Be the subject matter expert• Know what you want to say• Know who you want to reach
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Take time to nurture
• Keep your network current• Commit to connecting and networking• Respond to others• Keep your network “hot” for when you need it
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• Your virtual resume• What you’re reading or working on• Share other content• Join groups• Include contact information• Connect with Twitter
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• Extension of your personal life• Pictures that you post: what do they say about
you?• Personal Profile vs Facebook Page• More social connections and introductions
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• Pick an ID / Handle that represents you• Don’t spam• Don’t SHOUT with all caps• Engage – follow up with people that reach out
to you• Retweet content that you find interesting
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Thank You!