you 2.0
DESCRIPTION
Getting to know others with a shared interest has always been an important part of one’s professional life. With social media on the rise, there are new and effective ways to engage. This session will review ways to help build your personal brand, giving you a jump on making a splash in your career of choice! Presentation made in conjunction with Career Services at the Heller School at Brandeis University.TRANSCRIPT
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Old School Networking in a New School World
Jodi Sperber, MSW, MPH April 22, 2010
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April 15, 2010: The Art of Self-Marketing Online To find a job, enhance your social network and
expand your Web presence.
Article online at: http://tinyurl.com/SelfMarketing Photo credit: Patrick Haney, via Creative Commons license
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Networking 101 Why social media? Some tools to consider Examples Learning to Wire Walk
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Making yourself known Discovering what others have to offer Exploring options Building alliances Finding mentors
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Monitoring Participating Maintaining connections Adding to the conversation
Photo Credit: Christopher Craig, via Creative Commons license
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BE I L VE E
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Connect virtually with others who have similar interests
You can also be the connector
Make it easier for others to find you Chance to let your personality shine
People like working with people, not titles
Connect before meeting in person
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See how others are talking about a topic or field of interest
Stay current (reports, news, articles) Learn
See case studies in action Help and learn at the same time
Get to know the “players” Strut your stuff
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Time Talent Your unique style
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It’s not all about you – what you give is what you get in return
Photo credit: jcoterhals via Creative Commons license
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Photo credit: tranchris, via Creative Commons license
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Photo credit: calca, via Creative Commons license
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Do you know what appears when
someone searches for you online?
Photo credit: thelastminute, via Creative Commons License
You should
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Sheer size: 400 million and growing Consider professional groups
Look for activity like wall posts, recent news, discussion boards
Share images/stories related to professional pursuits
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Consider multiple levels of access
Photo credit: innoxiuss, via Creative Commons license
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Preview how others see your profile Account > Privacy Settings> Profile
Information > Preview My Profile
Show/hide pictures appropriately Profile > Photos > Album Privacy
Take the time to go through each part Same thing goes for MySpace or other
social networking platforms
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Photo credit: xotoko, via Creative Commons license
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Developments
Research
Meetings and Conference Info
Q&A
Conversations
Chit Chat
Campaigns
What do you hear?
Photo credit: bullcitydogs, via Creative Commons license
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Ask for recommendations from those you trust
In your profile, be complete yet concise
Research other individuals/organizations
Integrate other resources SlideShare, websites, Twitter, photos
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• 4 billion+ images • Host images to use elsewhere • Worldwide community of users • Interest groups
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You have a voice Showcase pictures or other
project-related artifacts Test out ideas Create dialogue
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Have your own (or co-own) Maintain it Let others know: personally, in your email
signature, via links on other services (Twitter, LinkedIn, FB, etc)
Link to other online bits of you (and others)
Read others Use a reader for RSS feeds, to minimize time
spent going to each individual site Leave comments
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Photo credit: mnapoleon, via Creative Commons license
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Planning Creativity Building upon existing skills Learning new skills Practice Patience
http://en.wikipedia.org/wiki/Philippe_Petit#World_Trade_Center_walk
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Build credibility Develop networks Engage directly
In other words: Be seen as someone who is present, engaged, interested
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Jodi Sperber @jsperber
[email protected] Heller School for Social Policy and Management
Brandeis University April 22, 2010