YOU 2.0YOU 2.0Building an online presence through

social media

A presentation by Sarah Oyungu@mizdiva

What is going on What is going on online?online?

An introduction to Social Media

What is social media?

Social Media is about Social Media is about connection and connection and

influenceinfluence

Right now people are spending more Right now people are spending more time on social media than on email.time on social media than on email.

Facebook now generates 25% of all world wide Facebook now generates 25% of all world wide internet trafficinternet traffic

““You can’t buy attention anymore. You can’t buy attention anymore. Having a huge budget doesn't mean Having a huge budget doesn't mean anything in social media... The old anything in social media... The old

media paradigm was media paradigm was PAYPAY to to PLAYPLAY. Now . Now you get back what authentically put in. you get back what authentically put in. You’ve got to be willing to You’ve got to be willing to PLAYPLAY to to PLAYPLAY””

- Alex Bogusky, Co-Chairman, CP&G

Social Media Social Media PlatformsPlatforms

Rules of Engagement and Tips

Don't friend everyone

Manage your reputation by monitoring what is posted about you

Know how to operate those privacy settings

If you want to separate your personal/private interaction, join a group board and get active there

Twitter lets you share your opinion without sharing your ‘self’

Don't follow everyone

Follow people who you want to learn/hear from

Invite others to follow you

Tweet hashtags - This will create a record of activities and provide a marker for others to follow you

Reply - Retweet - Direct Message - Engage

Never start a blog without a strategy

Blogs must align to the strategy and change when the strategy does

You need both quality and quantity to make an impact and build a community

Be consistent - If you’re focus changes, start a different blog unless you can find a way to bring your community with you

Me? Online?Me? Online?

What do you have to What do you have to gain?gain?

Build your personal brand

You create or participate in a community around the things that are important to you

You can gain visibility and have the opportunity to position yourself as the ‘expert’ in your area

You can impact a group of people that is far larger than your immediate circle

What do you have to What do you have to lose?lose?

Privacy - Once you put something out there, no matter how ‘private’ you make it, it leaves your control

You are now open to the interpretation and opinions of other whether they know you or not

Others can post information about you or attribute opinions to you that you do not necessarily hold.

Best practicesBest practicesDon't get too attached to a single tool

Invite people to action

Visit / comment on other peoples forums and follow up with everyone who reaches out to you

Remember that the move to create influence is a marathon not a sprint

A robust online presence begins with a robust offline presence

Best practicesBest practicesKeep up with the ‘experts’ find out what they are doing and copy them

Be consistent in you message and your posting

Things that you can Things that you can do nowdo now

Jump into the conversation

Get started! Try something.... ANYTHING!

Follow someone who seems to have it together and do what they do

Invest in a smartphone

Get a really great profile picture

““It is, in fact, our It is, in fact, our dreamsdreams that that energize us to literally go against energize us to literally go against reality and make what only exists reality and make what only exists in our imagination our further... in our imagination our further...

When we When we dreamdream of the future, we of the future, we want to go there.”want to go there.”

- Erwin Raphael McManus