york aviation airports and economic development strategies by james brass primary house spring...

York Aviation

Airports and Economic Airports and Economic Development StrategiesDevelopment Strategies

By By James BrassJames Brass

Primary HouseSpring Gardens

MacclesfieldSK10 2DX

United Kingdom

www.yorkaviation.co.uk

ContentsContents

Why are airports important to regional economies?Why are airports important to regional economies?

Pillars of economic development in airport hinterlandsPillars of economic development in airport hinterlands

What can the public sector do?What can the public sector do?

The Stockholm STRAIR ExperienceThe Stockholm STRAIR Experience

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Why are Airports Important Why are Airports Important to Regional Economies?to Regional Economies?

Major providers of employment and regional Major providers of employment and regional prosperityprosperity

Facilitators of wider economic activityFacilitators of wider economic activity

How do these effects work?

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Indirect&

Induced

Indirect & Induced

Indirect&

Induced

Indirect & Induced

Direct

Direct

Direct

Direct


Passengerand

Freight Activity

Inbound Tourism

Inward Investm

ent

International Trade

Global Image

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What is the balance of these effects?What is the balance of these effects?

If you are trying to capture benefit, what should If you are trying to capture benefit, what should you focus on?you focus on?

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The answer informs the basis for strategy


Balance is shifting towards capturing connectivity benefitsBalance is shifting towards capturing connectivity benefits

A number of factors driving this change in emphasis:A number of factors driving this change in emphasis:

- greater understanding of the importance of wider benefitsgreater understanding of the importance of wider benefits

- globalisationglobalisation

- economic maturity and the growth of knowledge economieseconomic maturity and the growth of knowledge economies

- rise of tourism as a high value sectorrise of tourism as a high value sector

- growth of low fares air travelgrowth of low fares air travel

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Driven by regional or sub-regional economic development strategyDriven by regional or sub-regional economic development strategy

Understands the role of airports in economiesUnderstands the role of airports in economies

Is inclusive and partnership focussedIs inclusive and partnership focussed

One size does One size does notnot fit all fit all

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Airport Economic Development StrategyAirport Economic Development Strategy

Basic Principles

Airport Economic Development StrategyAirport Economic Development Strategy

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Regional Economy

Land Use

Surface Access

Labour & Skills

International Trade& Inward Investment

Inbound Tourism

Key Sectors & Clusters

Drivers of Growth Drivers of Demand

Facilitators of GrowthFacilitators of Growth

What Can the Public Sector Do?What Can the Public Sector Do?

Essentially about developing policies that act on these main pillars Essentially about developing policies that act on these main pillars for developmentfor development

Could be about major infrastructure developments such as Could be about major infrastructure developments such as supporting airport capacity development or improving surface supporting airport capacity development or improving surface accessaccess

Set aside development land for airport expansion or open up sites Set aside development land for airport expansion or open up sites for businesses requiring airport accessfor businesses requiring airport access

Work with your airports and economic development partners to Work with your airports and economic development partners to support route developmentsupport route development

Market your region, working with your airports and airlines to deliver Market your region, working with your airports and airlines to deliver a coherent producta coherent product

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The Stockholm ExperienceThe Stockholm Experience

York Aviation have been working with Stockholm York Aviation have been working with Stockholm STRAIR Partnership since November 2005STRAIR Partnership since November 2005

Seeking to build on this Framework to develop an action Seeking to build on this Framework to develop an action plan to encourage business development in the Airport plan to encourage business development in the Airport hinterlandhinterland

Phase 1: Knowledge Building and AnalysisPhase 1: Knowledge Building and Analysis has just has just been completedbeen completed

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Stockholm Arlanda handled around 17.1 million passengers and 145,000 Stockholm Arlanda handled around 17.1 million passengers and 145,000 tonnes of freight in 2005tonnes of freight in 2005

It serves around 80 international destinations, including 6 intercontinentalIt serves around 80 international destinations, including 6 intercontinental

One of three European hubs for SAS, but not the intercontinental hubOne of three European hubs for SAS, but not the intercontinental hub

The Stockholm region is a successful international region, recognised as a The Stockholm region is a successful international region, recognised as a world leader in innovation and a centre for knowledge based industriesworld leader in innovation and a centre for knowledge based industries

One of the most successful regions in Europe in terms of the attraction of One of the most successful regions in Europe in terms of the attraction of inward investmentinward investment

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Some Background

What is the problem?

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North Stockholm

Uppsala

Stockholm STRAIR Region


The aim is therefore to support the continued growth of the The aim is therefore to support the continued growth of the wider Stockholm through the ongoing growth of Stockholm wider Stockholm through the ongoing growth of Stockholm

Arlanda, while at the same time seeking to capture a greater Arlanda, while at the same time seeking to capture a greater proportion of the economic benefit of the Airport in the proportion of the economic benefit of the Airport in the

STRAIR regionSTRAIR region

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Building Collaboration Amongst Stakeholders

Defining a Joint ‘Vision’ for the Arlanda Airport Region

Selling the Arlanda ‘Airport Region’

Selling the benefits of Airport expansion

Involving airport related companies in economic development

Widening the responsibility for route development

Inw

ard In

vestmen

t & In

ternatio

nal T

rade

To

urism

and

Marketin

g

Em

plo

ymen

t and

Skills

Lo

gistics an

d F

reigh

t


Capitalise on the momentum createdCapitalise on the momentum created

Build consensus behind the broad strategyBuild consensus behind the broad strategy

Increase engagement and build the wider partnershipIncrease engagement and build the wider partnership

Define roles and responsibilitiesDefine roles and responsibilities

Identify Identify SSpecificpecific M Measurableeasurable A Achievablechievable R Realisticealistic T Timeboundimebound Actions Actions

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Next Steps

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Thank youThank you

James BrassJames Brass

Primary HouseSpring Gardens

MacclesfieldSK10 2DX

United Kingdom

Tel. +44 (0)113 222 [email protected]

www.yorkaviation.co.uk

york aviation airports and economic development strategies by james brass primary house spring...

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