Yoga Mat Market Study

1. Yoga Mat and Its Market Structure- a) Yoga Mat Introduction- b) Market Segments & Needs

2. Potential Substitutes/Competition (Materials & Others, If Any)- a) Market share/position of current materials in each application

3. Competition (Producers)- a) Yoga Mat brands: a full list of Yoga Mat brands with their

estimated capabilities (products, resources, & sales)- b) Market share of current brands

4. Market Size Estimate for “Yoga Mat” by Volume (MT) & Also It’s Price & Profit Estimate- a) Per market segment and sub-segments- b) Per region- c) Per sub-product group (different materials)- d) Market Size / Price / Spread Estimate for 5 years

5. Consumer Characteristics of Market Segments- a) Demographics- b) Culture - c) Buying Behavior

6. Supply- a) Product/Materials supply & Suppliers of Yoga Mat

7. Entry Strategy for TSRC to India’s “Yoga Mat” Market- a) Suggested Target Market Segment- b) Suggested Positioning Strategy- c) Marketing Mix Strategy

1) Product 2) Price3) Place 4) Promotion

- d) Capabilities & Resources Required Estimate- e) Financial Estimate- f) Overall Suggestion/Conclusion