yn gordhan proposal

14
The Search Landscape

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Page 1: YN Gordhan Proposal

The Search Landscape

Page 2: YN Gordhan Proposal

Search Engine Marketing is an acquisition channel

which matches user intent to sales.

Our Philosophy

Page 3: YN Gordhan Proposal

We match your inventory to its demand.

In English…

Page 4: YN Gordhan Proposal

The search demand for Accounting/Auditing and related services is growing...

We ensure that the demand finds your business

Page 5: YN Gordhan Proposal

A search for related services shows that your competitors have invested heavily in this

space...

Page 6: YN Gordhan Proposal

We can target users who are searching for Auditing, Accounting and related services...

Page 7: YN Gordhan Proposal

We get low click prices because we target the Long tail of Keywords

Page 8: YN Gordhan Proposal

Exact vs. Broad Match - Long Tail Graph

Search Terms

No. of Clicks

/Cost

PerClick

Broad Match‘Head’ – industrial

equipment

Exact Match‘Long Tail’ Search Terms

E.g. equipment

CPA ROAS CPC

Smallquantity Large

quantity

• CPA (Cost Per Acquisition)• ROAS (Return On Adspend)• CPC (Cost Per Click)• Broad Match : Loosely relevant to Search/Exact Match = 100% relevant to Search

Page 9: YN Gordhan Proposal

We display different adverts for each different search term with strong calls to action resulting in stronger Click Through Rates and conversion.

Page 10: YN Gordhan Proposal

What makes us different from other company's ?

Page 11: YN Gordhan Proposal

Search Networx Solutions

Page 12: YN Gordhan Proposal

We have the following solutions:SEO & Landing Page & Google Clicks;

visit our website www.searchnetworx.co.za

for more info on what we have to offer...

Page 13: YN Gordhan Proposal

Package 1

Traffic from Google 100 clicks per month guaranteed - R20,000 over 10 months

Landing page to convert visitors to investors - R3,000 over 10 months

R23,000 over 10 months [R2,300 per month ex VAT]

Page 14: YN Gordhan Proposal

13/01/15

Package 2

SEO – Basic SEO - R12,000 over 10 months

Traffic from the front page of Google 100 clicks per month guaranteed - R20,000 over 10 months

SEO Enhanced Website to convert visitors to clients - R5,000 over 10 months

R37,000 over 10 months [R3,700 per month ex VAT]