yn gordhan proposal
DESCRIPTION
Powerpoint presentation proposal.TRANSCRIPT
The Search Landscape
Search Engine Marketing is an acquisition channel
which matches user intent to sales.
Our Philosophy
We match your inventory to its demand.
In English…
The search demand for Accounting/Auditing and related services is growing...
We ensure that the demand finds your business
A search for related services shows that your competitors have invested heavily in this
space...
We can target users who are searching for Auditing, Accounting and related services...
We get low click prices because we target the Long tail of Keywords
Exact vs. Broad Match - Long Tail Graph
Search Terms
No. of Clicks
/Cost
PerClick
Broad Match‘Head’ – industrial
equipment
Exact Match‘Long Tail’ Search Terms
E.g. equipment
CPA ROAS CPC
Smallquantity Large
quantity
• CPA (Cost Per Acquisition)• ROAS (Return On Adspend)• CPC (Cost Per Click)• Broad Match : Loosely relevant to Search/Exact Match = 100% relevant to Search
We display different adverts for each different search term with strong calls to action resulting in stronger Click Through Rates and conversion.
What makes us different from other company's ?
Search Networx Solutions
We have the following solutions:SEO & Landing Page & Google Clicks;
visit our website www.searchnetworx.co.za
for more info on what we have to offer...
Package 1
Traffic from Google 100 clicks per month guaranteed - R20,000 over 10 months
Landing page to convert visitors to investors - R3,000 over 10 months
R23,000 over 10 months [R2,300 per month ex VAT]
13/01/15
Package 2
SEO – Basic SEO - R12,000 over 10 months
Traffic from the front page of Google 100 clicks per month guaranteed - R20,000 over 10 months
SEO Enhanced Website to convert visitors to clients - R5,000 over 10 months
R37,000 over 10 months [R3,700 per month ex VAT]