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flirt engage understand

Datefor a Better

World

1.  SUMMARY

Date  for  a  Better  World   campaign  presents  Czech  Development  Projects  and  it‘s  beneficiaries   and  participants  in  a  friendly,   personal   and  educative  way.  To  precisely  target  and  reach  our  audience  we  use  social  media  platforms  which  are  popular   among  them.

Date  for  a  Better  World   gives  development   projects  a  real  face  and  personal  approach  you  will  fall  in  love  with.  

SUMMARY  PICTURE INTEGRATED  SOCIAL  MEDIA  CAMPAIGNSUMMARY

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2.  WRITTEN  SUBMISSION  OF  THE  CAMPAIGN

To  take  advantage  of  this  trend!  

We  decided  to  use  real  persons  (with  a  bit  of  fake  details  – customized  locations)  to  talk  via  them  with  our  audience.

For  every   large  city  we  will  create  several  accounts  on  Tinder  and  Badoo (male,  female)   based  on  beneficiaries  and  real  people  who  participate  in  Czech  Development  Projects.  These  personas  will  respond  and  chat  with  our  targeted  audience.  Each  conversation  will  lead  to  new  Instagram  account  called  Date  for  a  Better  World  where  current  and  successful  projects  are  presented.

Uniquely  designed  Instagram  account  consists  of  picture  and  video  content  to  show  what  the  project,  in  which  their  potential  partner  is  involved,  is  really  about,  it’s  importance  and  a  way  to  support  it  – by  sharing,  liking  and  participating.  

WHAT  IS  YOUR  SOLUTION?

We  want  to  get  in  deep  touch  with  each  person,  communicate  with  them  so  we  could  become  more  relevant  and  reliable  source  of  information  for  them.  +  Tinder  and  Badoo users  are  more  engaged  than  in  other  social  platforms.  

We  will  run  a  simple  poll  to  find  out  our  audiences’  partner  preferences   to  make  our  personas  more  likeable  for  our  audience.

In  each  video  on  Instagram  we  will  present  results  of  development  projects,  before  /  now,  and  how  effectively  donated  money  were  spent.

After  the  first  month  we  strongly  recommend  to  reveal  our  personas  and  their  development  projects  on  official  channels  +  results  from  previous  communication.

HOW  DOES  IT  WORK?

To  understand  complexity  of  a  problem  you  need  to  see   it  with  your  own  eyes.  

People  believe  someone  who  is  close  to  them  or  related  rather  than  brands  or  media.  

People  support  a  good  idea  when  they  see  true  positive  result.

The  clear  and  effective  communication  needs  to  be  based  on  personal  and  intimate  contact.  

Key  objective  is  to  attract  new  audience  which  has  some  knowledge  of  Czech  Development  Projects  but  does  not  know  much  about  particular  development  projects,  their  importance  and  results.  

The  current  communication  trend  goes  more  and  more  the  superficial  way.  People  have  no  time  and  do  not  go  deeper   into  the  serious  topics.  

CREATIVE  INSIGHT

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3.  THE  USE  OF  3  SOCIAL  MEDIA  PLATFORMS

Tinder(PICTURE  1)

Instagram(PICTURE  3)

Badoo(PICTURE  2)

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4.  THE  USE  OF  TINDER

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Several  profiles   for  every  city.

Each  profile  has  its  own  personality  –interests,  about,  etc.

Each  profile  has  its  own  characteristic  tone  of  voice.

5.  THE  USE  OF  BADOO

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We will use  a  premiumBadoo features  Rise  Upwhich moves  your  profile   to  the  top  of  the  search  results.

Both  Badoo and  Tinder  users  are  very  active  and  engaged

Date  for  a  Better  World Date  for  a  Better  World

6.  THE  USE  OF  INSTAGRAM

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video   content  explaining  the  project