Infrastructure for In-app Video Advertising

Customer and User Acquisition

Infrastructure for In-app Video Advertising

Customer and User Acquisition

• Know your Target Audience / Market.

• Discover and utilize the most ROI Positive marketing Channels

available.

• TEST, TEST, and TEST again.

• Acquisition is only the 1st step

Infrastructure for In-app Video Advertising

Know Your Target Audience / Perfect User

• Have a good grasp of knowing very specifically who would use

and need your product before you make any efforts in to

acquiring customers at scale.

• Tailor your approach to your customer. If it is B2B niche, B2C at

scale or anywhere in between.

• Personalized vs Mass Market

Infrastructure for In-app Video Advertising

Discover and Utilize the ROI+ Methods

• This begins with knowing what each customer is worth!

• Paid marketing / sales efforts must be based on a knowledge

of return, at least in a general sense.

• Invest in your Sales efforts. It is still a personal connection that

will get most business deals complete, especially before your

product / brand is established.

• Be wary of Cooper’s Law when evaluating Sales Success.

• Test, Test, Test, Test, and Test again

Infrastructure for In-app Video Advertising

Acquisition is only the First Step

• Keeping a customer or user is far more valuable than acquiring

10 that don’t retain.

• People will continue using a service if they like the person on

the other end.

• Be responsive to customer requests!

• Word of mouth is the most effective method of marketing /

user and customer acquisition