yesterdaytoday it supported content authoring and publishing smes and business users create and own...
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Microsoft Office SharePoint Server Web Business
Today’s Discussion
Web Business EvolutionCustomer Experience Drives Increased WCM UsageBusiness Needs Drive SolutionsEmpowering Businesses to Attain Web GoalsPartner OpportunitiesThe Microsoft Internet Business Platform Skills and RolesCase Studies
ReachRetainRevenue
Web Business Evolution
Customers demand more sophisticated Web functionalityYour business needs to provide business solutions
Yesterday Today
IT supported Content authoring and publishing
SMEs and Business users create and own content
Web Master Director of Online Strategy
Limited Directory based searches Search is a business driver
Content Creation
Content UGC (user Generated Content) is a driver of opinion, monetizable, permeates into primetime media
Content Content Governance
Interlaced Gifs, PDFs Web 2.0
Customer Experience Drives Increased WCM Usage
Source: October 2008 North America, Europe, and Asia Pacific Web Content Management Online Survey
“What are your top one or two business drivers for increased deployments or usage of Web content management?”
Base: 187 WCM decision-makers(multiple responses accepted)
Increased sales
Brand consistency
IT cost reduction
Improve internal communication
New eBusiness
Lower operations cost
Customer experiences
12%
12%
16%
25%
25%
37%
63%
In 2007, customer experience was 37%.
Business Needs Drive Solutions
Reach
RevenueRetain
Empowersbusinesses to
reach web goals• Business agility
• Deliver content quickly to the web to reach customers and partners
• Promptly respond to competitor moves• Better customer experience
• Deliver engaging Web experience• Create customer loyalty by delivering better service
• Affect the bottom-line• Drive revenue • Reduce costs
Empowering Businesses to Attain Web GoalsReach, retain, and generate revenue from customers on an end-to-end enterprise class web platform
Reach
RevenueRetain
Business agilityDeliver commerce through Web sitesBuy SharePoint, Buy Once for Development, Control, governance and complianceExtensible trusted .NET platform On-premise and hosted delivery options
Drive revenue and respond to internet business needs at
low cost
Easy PublishingBusiness AgilityAttract CustomersConsistent branding across geographies and languagesService various customer platforms
Empower your people to reach customers and partners
Enhanced Customer experience Reduce turnaround times and cost-of-servicing customerPlatform to build customer centric processes
Build engaging web experiences on a unified
business platform
Market Opportunities
Over 100 million licenses of SharePoint have been sold worldwideSharePoint has been adopted by over 17,000 companies worldwideThe WSS Demo site lists fewer than 700 public Web sites hosted on Office SharePoint Server 2007
The Internet doubles in size every two yearsInternet sector appears to be bucking the 2009 recession trendSharePoint offers unique up-sell opportunities through its range of capabilitiesAll features are transportable to Internet-facing sites
There is a BIG market out there for Internet-facing SharePoint Server Web sites
The Microsoft Internet Business Platform
Office SharePoint Server extends WCM to deliver an end-to-end platform for Web customers
WCM and DAMSearchCommerceAdvertisingWeb analyticsSocial Computing
Enables your customers to:Offer differentiated customer experiences to drive loyalty and repeat trafficDeploy a single, integrated platform inside and outside the firewallProvide flexible governance for new business models and media
User Experience
SocialComputing
WCM & DAM
Search
Commerce
Advertising
WebAnalytics
SharePoint as the Partner Opportunity Platform
SharePoint MomentumFast growth in Internet market sectorLeader for Portal, Search, ECM, and BI in Magic Quadrant (Gartner 2008)
SharePoint Offers Business SolutionsExtensible on a single platform
Intranet → Extranet → Internet No additional software investment
Faster Web site solution time to marketManages costs through reusable skillsReady to use template
So that means…Top market performerLow hanging fruitFaster deployment
Magic Quadrant Portal Platforms, 2008
Magic Quadrant Information Access Platforms, 2008 (Search)
Microsoft
Microsoft
Magic Quadrant ECM Platforms2008
Microsoft
Magic Quadrant BI Platforms2008
Magic Quadrant Social Software Platforms2008
Microsoft
Microsoft
Web Sites Deployment Skills and Roles
SharePoint Enterprise Web Presence Implementation Team Roles
Analysis
Business Analyst
Design
SharePoint Solutions Architect
System Integration Architect
Web Design(Branding)
Implementation
Deployment
SharePoint Deployment
SharePoint Management
SQL Server Management Experience
System Integration
Management
FAST Integration
Customization
Business Data
Integration
Web Developmen
t(Controls)
Workflow Developmen
t
Office Suite and Excel
Experience
Training
Project Management
ISA Server
Extranet or Internet SharePoint
Web Front End Server
Active Directory
Service
IntranetSharePointWeb FrontEnd Server
SharePointApplication
Server
SharePoint Database
Server
OEM LOBServer
OEM Document Server
Design and Development Tools
Site Templates
WorkflowsUser
WorkstationFAST Search
Reaching Customers
5%
Reach out to your customers quickly
• Regulatory changes• Competitive moves• Natural events
BUSINESS AGILITY
FAMILIAR ENVIRONMENTEmpower business users to work in a familiar environment
• Easy for Business users to publish quickly • Seamless integration with MS Office• Consistent branding
REACH ANYWHEREReach audiences globally with engaging content
• Localization across multiple internet sites• Flexible content delivery• Device support
Reaching Web Customers – StatoilHydroCorporate website gets 4 Million hits from External Stakeholders on Day One•Statoil and Norsk Hydro - two leading
players in the global oil industry decided to merge in 2007•Formed Statoil Hydro :• One of the world’s largest offshore oil companies.
ChallengeManage and control perception of merger amongst key stakeholdersCreate brand identity of new company
Capabilities DeliveredEnterprise scale websiteQuick easy publicationMultilingual websites
Results with SharePoint Supported 4M hits on Day OneWebsite Now primary corporatecommunication channelPublishing time down from 7hrs to mins
Reach
RevenueRetain
Retain Customers by Enhancing the User Experience
Flexible and fast design and development• Latest information, fast!• Integration of Silverlight design technologies• Integration of LOB information on Web site
ENGAGING EXPERIENCE
BUILD COMMUNITIESEmpower customers to develop support and information networks• Web 2.0 capabilities• Community site templates for wikis and blogs• Integrated Office publishing
PERSONALIZED EXPERIENCEReach audiences globally with engaging content• Generic and personalized content• Options for anonymous and known user access• Use of audiences
Building Communities - CadenceSocial networking enhances brand for electronic design automation firm
•Cadence Design Systems : world leader in electronic design automation technologies•Managed Communication through two Web sites:
• www.cadence.com : corporate Web site • www.cdnusers.org : community site
ChallengeExposes customers to more contentConnect users with peers and with Cadence employees
Capabilities DeliveredEnterprise scale websiteSocial capabilitiesMultilingual websites
Results with SharePoint Make social a first class citizen on corporate websiteBetter brand management and customer targeting through one websiteDelivered increased value to prospective customers and existing customers
Reach
RevenueRetain
Generate Revenue, Reduce Costs
Reach and retention builds a brand• Brand management across platforms and languages• Consistent messaging• Business control
BUILD BRAND
BUILD REVENUEExtend customer services to generate revenue• Integrate commerce facilities• Generic and personalized content• Integrated FAST product search
MANAGE COSTSCapitalize on existing infrastructure and skills• Single platform: Internet, extranet, intranet• Familiar development toolset• Reusable skills, reduced training
US DE FR
Driving Revenue and Business Opportunities – DanatIntegrated Infrastructure Cuts Time to Market from Months to Weeks Cadence Design Systems : Arabic and English language
Web portals for business process integration and automated sales transactionsManages sales transactions through Web site:
• www.logtacom : Commerce Web site
ChallengeBuild and multiple portal sites on standard architectureGenerate business traffic and tradeProvide multilingual support
Capabilities DeliveredMultilingual enterprise scale Web sitesAdvertising, special offer notificationIntegrated Microsoft solution
Results with SharePoint 20% per month increase in customer visits per dayFast deployment of additional portals (60 major retailers in 4 months)Minimized training costs
Reach
RevenueRetain
How Do You Get in on the GameSharePoint Development Companies
Develop design skillsBrandingStyle guidance
Buy design skillsDesign Companies
Develop SharePointDevelop .NET skillsBuy development skills
CollaborationDesign and SharePoint provider partnership
DesignDefine brandDevelop style
SharePointIncorporate designDevelop controlsConfigure and deploy SharePoint
Design
Deployment/
Management
Development
Partner Resources
www.partnersdps.comSharePoint Deployment Planning Services (SDPS) is designed to help you sell and drive effective deployments of Office SharePoint Server 2007 with your customers
msdn.microsoft.com/en-us/office/aa905503.aspxThe SharePoint Developer Center provides information about planning, coding, building, deploying, and migrating solutions for Microsoft Office SharePoint Server 2007
msdn.microsoft.com/en-us/sharepoint/The Windows SharePoint Services Developer Center provides information on how to deliver scalable and manageable business solutions with Windows SharePoint Services 3.0
technet.microsoft.com/en-us/office/sharepointserver/
Technet provides technical resources to help you deploy, configure, and manage Office SharePoint Server 2007
Questions
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted
to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.