yegii: the insight network- trond undheim

Trond Arne Undheim, PhD, Founder, Yegii, Inc. [email protected]

12 June 2014

4:00 PM

Welcome and Intro: Why discuss Trends in Crowdsourcing Expertise? Why now?

by Trond Undheim, Ph.D, Founder, Yegii, Inc., Senior Lecturer MIT Sloan School of Management.

Trends in Crowdsourcing Expertise, Babson College, 12 June 2014

http://yegii.com/content/management-team



http://yegii.com/

http://yegii.com/

http://mitsloan.mit.edu/


Trond Undheim, Ph.D, Founder, Yegii, Inc., Senior Lecturer MIT Sloan School of Management.

Welcome and Introduction:

Why discuss Trends in Crowdsourcing Expertise?Why now?


WHEN IT ALL BEGAN?

“Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D”

Jeff Howe, The Rise of Crowdsourcing, Wired, June 2006.


THE HISTORY OF CROWDSOURCING• Outsourcing a task to the public in the form of

an open call is a typical strategy of wise rulers. • We find it in thousands of year old fairytales.

• It is also a community based principle.• Building a log cabin (Finland: talkoot).• Harvesting (Norway: dugnad). • Construction (US Mid-West: barnraise)

• In modern times, it reappeared with open source software programming (1970s).


THE HISTORY OF CROWDSOURCING

• Famously, the 1714 Longitude Prize

• Problem: to navigate safely at sea.

• Won by clockmaker John Harrison.• Accurate marine chronometer.


PRIZE V. COLLABORATION

• Academic distinctions may include:• Crowdsourcing (prize v. collaboration model)• Internal sourcing• Designated contracting• Co-creation• Hybrid prize & collaboration model (Yegii)

Today’s speakers• Alan McCormack (HBS) on competitions.• Kelly Higgins (Innocentive) on designing a

crowdsourcing challenge. Trends in Crowdsourcing Expertise, Babson College, 12 June 2014

FROM “CROWD” to “EXPERTS” to “SOCIAL”

• “Crowd”—poor term—implies “mob behavior”.• Today’s speakers• Peter Gloor, MIT, on “swarms”.• Kevin Redmond & Mike Hollywood on the

impact on the field of marketing.


MY VIEW

"Crowdsourcing is currently moving up the value chain and is no longer only for fringe freelance work.“

Trond Undheim, Founder, Yegii, Inc.


CROWDSOURCING TODAY

• Multifaceted phenomenon—still evolving. • Not yet established, but viewed as innovative. • Few corporates have used it extensively.• Few people have participated.

• Motivation is largely misunderstood. • Status (Weber)?• Money (Marx)?• Community feeling (Durkheim)?• All of the above?

• Embraced by Millennials. Trends in Crowdsourcing Expertise, Babson College, 12 June 2014

RIGHT NOW

Unconference (def.):

“a participant driven event”


4:15 PM

Unconference: Interactive Exploration. Sharing experiences with crowdsourcing and user generated content, action, or work. Brainstorming new approaches. Turning participants into speakers.

(15 minute swarming)


4:30 PM

Short lightning talks by speakers & participants.

Spurring innovation through competitions, by Alan MacCormack, Professor at Harvard Business School.


http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6503

http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6503

http://www.hbs.edu/Pages/default.aspx

4:40 PM


Designing Collaborative Swarms, by Peter A. Gloor, Research Scientist at the Center for Collective Intelligence at MIT Sloan School of Management where he leads a project exploring Collaborative Innovation Networks (COIN).


http://cci.mit.edu/pgloor/about.html

http://cci.mit.edu/pgloor/about.html


4:50 PM


Impact of Crowdsourcing on Marketing, by Kevin Redmond, Director of Digital & Mike Hollywood, Director of Social, MMB.


http://www.mmb580.com/our-team/kevin-redmond/

http://www.mmb580.com/

5:00 PM


The Challenge of Designing a Crowdsourcing Challenge, by Kelly Higgins, Associate Principal, Challenge Design and Development, InnoCentive.


http://www.linkedin.com/in/kellyjhiggins

http://www.innocentive.com/

5:00 PM

Break w/refreshments


5:15 PM

Live Case Experience: Brainstorming on current Yegii Business Challenges using the Yegii framework of emerging technology, changing policy, user dynamics, and new business models.

Participants will form teams (where you are).I will hand out a challenge to each table. Task: solve it. Upload to Yegii.


5:30 PM

Live Case Experience: Switch teams to your “best topic/experience fit”


6:00 PM

Presenting demos, recommendations, ideas.


6:45 PM

Summarizing the day.


Capitalize on Market Failure • Information overload• Idle expertise spread globally• No organization has all expertise

Crowdsource Insight on Disruptive Innovation

WHAT WE DO

“Yegii is AirBnB for experts—from life science, energy, to finance”

Online subscription platform to access info.

BUSINESS MODEL

Scalable on demand research for large projects.Quality control by Advisory Board (Air Force Brigadier General, Fortune 1000 Execs, Non-profit experts)

This frog got stuck as the lake froze unexpectedly and quickly. Industry disruption means sudden change. Join Yegii—see the ice coming!

3rd PARTY TEXT ANALYTICS ON YEGII’S KNOWLEDGE PLATFORM

COURTESY: LUMINOSO.COM

CONVERSE LIKE AN EXPERT IN A WEEKEND

2 Random hits1

Hit or miss

4 Insights that matter

3Miss

Clients:

TRACTION

Hundreds of Experts: Energy Startup CEO, Air Force General, Columbia/MIT PhDs, McKinsey & BCG consultants, Energy policy Professors, etc.

Trond Undheim, Ph.D., Founder, CEOLecturer, MIT Sloan. Oracle Corp., EU policy maker.

MANAGEMENT TEAM

James Barnett, MBA, CTOArchitect, Drupal Development, IT Professor at Babson, Barnettech Consulting, IDG, Fidelity.

Tina Choi, MA., COO & Expert OutreachCommunications Lead at Ashoka. White House Fellow. UN. Random House. Oxford, Harvard.

Social Network

Professional Network

Insight Network

6:59 PM

Thanks to all!


Trond Arne Undheim, PhD, Founder, Yegii, Inc. [email protected]

10 June 2014

yegii: the insight network- trond undheim

Social Media