YEAR 7:ART & TECH CREATIVE

PROJECT

LEARNING PURPOSE

LO1: I will create/ design an ADVERTISMENT

CAMPAIGN for my SHOE DESIGN.

LO2: I will research imagery using online

resources to inspire my NIKE ADVERTISMENT

CAMPAIGN.

LO3: I will aim to apply all media (pencils,

pens, highlighters and paint) with accuracy

to ensure my creation is successful.

Prior Learning

• Constructing/ Designing products in Yr7 Technology.

• Creating Artworks with Colour, Line and Composition.

• Aiming for neat and accurate drawing

skills.

• Imaginative Neon Sign (Week 1

Remote Learning).

Future Learning

• Development of thematic ideas.

• Collecting/ researching

relevant imagery for your theme.

• Improving your application of basic

media.

Specialist Vocabulary: Creation, Composition, Artwork, Artist, Line, Tone, Colour, Theme

SHOE DESIGNTHE BRIEF:

NIKE would like to your help in designing 2/3 different styled trainers that would appeal to

different users/customers.

You must choose three customers and redesign their basic trainer to suit that user, these

could be family members or created by using the client cards.

MUST: Your task is to create 2 Shoe Designs suitable for your different users. You could

either adapt the printable worksheet or draw your own trainer. You should add labels and

descriptions to aid your design concept.

SHOULD: Your task is to create 3 Shoe Designs suitable for your different users. You could

either adapt the printable worksheet or draw your own trainer. You should add labels and

descriptions to aid your design concept.

COULD: You should for the best results add some form of colour. This could be through

colouring pencils, felt tip pens, highlighters or paints (Use what you have available.)

YOU NEED TO ENSURE YOU KEEP YOUR ART & TECH WORK SAFE SO THAT YOU CAN

RETURN YOUR WORK TO YOUR TEACHER-

WORK CAN BE PRODUCED ON INDIVIDUAL PIECES OF A4 PAPER OR IN A

SKETCHBOOK IF YOU HAVE ONE AVAILABLE.

LAST WEEKS TASK

SHOE DESIGN: CLIENT CARDSCHOOSE AN AGE RANGE…

LAST WEEKS TASK

SHOE DESIGN: CLIENT CARDSCHOOSE YOUR CUSTOMERS INTERESTS TO INFLUENCE YOUR DESIGN…

SHOE DESIGN: CLIENT CARDS

FOR EXAMPLE YOUR CUSTOMER MAYBE…

• Your client may be female.

• Who is in the age range 18 – 30.

• Likes Gardening.

• Enjoys going to the theatre and

concerts.

USE THESE FACTORS TO CREATE 2-3 SHOE DESIGNS.

YOU MAY NEED TO RESEARCH ADDITIONAL

IMAGERGY TO INSPIRE YOUR DESIGN.

SHOE DESIGN: INSPIRATION

You can use online sources such as Pinterest to inspire your SHOE DESIGN.

https://www.pinterest.co.uk

SHOE DESIGN: INSPIRATION

You can use online sources such as Pinterest to inspire your SHOE DESIGN.

https://www.pinterest.co.uk

PR

INTA

BLE

WO

RK

SHEE

T

ADVERTISMENT CAMPAIGN THE BRIEF:

NIKE have now asked you to produce an advertisement campaign to support your Shoe

Design. NIKE would like to your help in designing 2 different advertisements that would appeal

to the different users/customers you selected last week.

MUST: Your task is to create 2 Advertisements suitable for your different users selected as part of

last weeks challenge. You could either use paper or the computer to produce a poster. You

should ensure your poster includes; a slogan, logo, shoe design and colour.

COULD: Your task is to create 3 Advertisements suitable for your different users selected as part

of last weeks challenge. You could either use paper or the computer to produce a poster. You

should ensure your poster includes; a slogan, logo, shoe design and colour.

RECOMMENDED COMPUTER SOFTWARE: Word, Publisher, PowerPoint, Adobe Illustrator & Photoshop(Advanced)

MOBILE DEVICE: Adobe Spark (App), Canva (App)

YOU NEED TO ENSURE YOU KEEP YOUR ART & TECH WORK SAFE SO THAT YOU CAN RETURN YOUR

WORK TO YOUR TEACHER-WORK CAN BE PRODUCED ON INDIVIDUAL PIECES OF A4 PAPER OR IN A SKETCHBOOK IF YOU

HAVE ONE AVAILABLE.

NEW TASK!

SHOE ADVERTISMENT: INSPIRATION

You can use online sources such as Pinterest to inspire your SHOE ADVERTISEMENT.

https://www.pinterest.co.uk

SHOE ADVERTISMENT: INSPIRATION

You can use online sources such as Pinterest to inspire your SHOE ADVERTISEMENT.

https://www.pinterest.co.uk

SHOE ADVERTISMENT: INSPIRATION

You can use online sources such as Pinterest to inspire your SHOE ADVERTISEMENT.

https://www.pinterest.co.uk

• Consider your use of Colour.

• Use of Slogans. • Consider your font

selection. • Use of imagery and

Logos.

• Ensure your shoe design is visible in your advertisement.

ADVERTISMENT CAMPAIGN

You can use online sources such as Pinterest to inspire your SHOE ADVERTISMENT.

https://www.pinterest.co.uk

WATCH THE VIDEO LINKED BELOW!

It’s a short video from NIKE’s Creative Director, is this a career you would enjoy?

https://www.youtube.com/watch?v=XfrK-n-ek-E