yc life mag media kit 2014
DESCRIPTION
Media Kit for YC Life Magazine. An exciting opportunity to engage the local Niagara community with St. Catharines being the first edition.TRANSCRIPT
About YC life Magazine YC (Your Community) life Magazine is a full colour 6 x 9” glossy publication that is
published bi-monthly and circulated directly to select homes and businesses in the
St. Catharines area (Readership: 35,000). Having this type of circulation greatly
increases the responsiveness that advertisers are looking for especially considering
the unique “exclusivity” approach this magazine presents its advertising clients
with. We will not advertise competing businesses in this publication so your
message has considerably more impact on our readers when it comes time for
them to utilize your business/service for their needs.
Resourceful and relevant editorial that reflects
the communities we serve and professional
design and layout that will keep the publication
on the coffee tables and in readers’ hands…
that is what we wish to ensure for our clients.
Add to this a website and a social media
network for advertiser specials and promotions
and we have a publication that crosses media
platforms and will engage readers offline and
online.
YC life Editorial: Financial Sen$e
Fashion/Style
Total Health
Tech 2.0
Community
What’s Up (community events)
Family 360’
Education
Recipe
Fun time
Around the home
Making a Difference
Arts & Entertainment
Snapshot St. Catharines
Travel & Leisure
In addition to your advertising which
will be exclusive, you will now have
a Business Spotlight article to help
increase your engagement with
our readers. We will also make this
marketing piece available to you in
hi and lo res PDF form and apart from
publication acknowledgment, the
article is yours to utilize in any of your
own marketing efforts.
The Business Spotlight will let clients
know who you are in the community.
Finding affinity with readers and
earning their trust is something that
is greatly valuable long term. This
marketing tool will be effective in
serving that purpose.
This complimentary professional service is
available to clients who sign up for 6 issues
or more. You can supply the article and
photos to us based on a certain criteria or
we can have a writer/photographer come
to your business to interview you personally.
This profile is on a first come first served
basis and there are only 2 per issue at most.
Find out more by contacting us today
William Leighton
Direct: 289.687.7678
Business SpotlightWe know you are unique and that you have definitive aspects which separate
you from others but do our readers know? Communicating that unique identity
sometimes takes a little time and space in order to be effective.
Business Spotlight is a credible addition to your marketing strategy:
2013 - 2014 Advertising Rates, Sizes and Specifications
Rates - per issue 1x 3x 6xFull Page 1099 989 879
1/2 Page / Verticle 739 659 599
Inside Front / Back Cover 1379 1239 1099
Outside Back Cover 1599 1439 1279
Sizes - width by heightFull Page 5.75 x 8.75
Half Page 5.75 x 4.375
Half Page Verticle 2.875 x 8.75
Inside Front / Back Cover 5.75 x 8.75
Outside Back Cover 5.75 x 8.75
William Leighton
Direct: 289.687.7678
Required Standards for Artwork
DIGITAL:• Acceptable photo formats are: EPS, TIF, JPEG
• Ensure all images are 300 dpi and CMYK format (not
RGB)
• We are not responsible for outcome from suplied files in
RGB, Pantone colour or any images that are under 300
dpi and must be converted to CMYK for Print.
• 72 dpi images or images pulled from websites are NOT
acceptable.
• Postscript fonts must have both screen and printer font
files.
• Graphics should be saved as EPS files. Include all Files.
PREFERRED APLICATIONS:• “Press Optimmized” PDF Files with Embedded Fonts.
DESIGN / PRODUCTION CHARGES MAY APPLY:• $35.00 - Minimum Charge
All art work created by YC life is property of YC life
6”
9”
Full Page
8.75”
5.75”
Half Page
4.375”
5.75”
8.75”
2.875”
Half PageVerticle
Advertising Agreement
I / We agree to pay $ Plus HST for a size advertisement
in the
edition of YC life Magazine.
Visa, Mastercard
Cardholder:
Card No.
Expiry: Month Year
Company Contact
Phone No. Fax No Email
Address
City Province Postal Code
Additional Information:
Terms and Conditions Agreed by Date
Accepted by DateTERMS:First time advertisers: Payment due in full upon order. Repeat or contractual advertisers will be invoiced the start of each production cycle. Payment will be due prior to each print date . Accounts are considered delinquent after 30 days from the invoice date. A 1.5% service and handling charge with a minimum service charge of $5.00 monthly applies to delinquent accounts. Cancellations after the ad deadline date will be billed at 100% of the ad rate.PUBLISHERS POLICY:The advertiser agrees to indemnify the Publisher of/or against any liability, loss or expense as a result of claims or suits based on advertisement content or editorial content provided by the advertisers. Publisher reserves the right to reject any advertising or any advertiser, judged on suitability for the magazine, and any money received at the time for contract will be immediately refunded. It is the responsibility of the advertisers to sign off on an ad proof. The Publisher shall not be liable for slight changes or typographical errors. Any damages shall be limited to the cost of the advertisement, or the portion of the ad that is in error at the sole discretion of the Publisher. I have read this agreement and do understand that this is a binding contract. Ad proofs must be approved within 24 hours of receipt. Failure to return a signed approval within the allotted time constitutes the advertiser’s approval. A signed ad approval constitutes a valid contractual instrument. Any reproduction of advertisements and design content in whole or in part without the written consent of the publisher is strictly prohibited.CREDIT AGREEMENT:Advertiser verifies that the above information is true and correct and authorizes any person to release information to YC Communications. Advertiser agrees to pay attorney’s fees and collection costs incurred in the collection of any delinquent account. Advertiser also agrees to pay for any and all advertising placed under its accounts, whether authorized by the customer or any person on his behalf. All changes in the ownership or management of the Advertiser also agrees to pay for any and all advertising placed under its accounts, whether authorized by the Advertiser or any person on his behalf. All changes in the ownership or management of the customer and any matter concerning the extension of credit or payment of a debt must be communicated to the Publisher in writing and not only to any representative of the Sales Department. The Advertiser further agrees that should it be necessary for YC Communications to institute any legal proceedings for the collection of any balance due under this account, they agree to pay a reasonable attorney’s fee to be fixed by the court therein and all costs of suit.
YC Communications22-77 Linwell Rd,
St. CatharinesL2N 6R1 Canda
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